YOUR PARTNER IN THE OPTICAL SECTOR

Model AD54565— Sophisticated and elaborate marquetry work decorate the temples of this model by Adolfo Dominguez, suggesting the enveloping embrace of a ribbon.

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Optim designs, produces and distributes desig-ner eyewear for the entire world.

Established in Barcelona in 1980 by Joaquim Gomicia, it has always stood out for its ability to innovate and adapt.

Its international vision and expansion poli-cy mean it is constantly growing and one of the leading companies in its sector.

Optim is the largest eyewear distribution com-pany in Spain. It also has licensing agreements with leading Spanish and international fashion houses.

Optim designs and exports fashion from Barce-lona. It has a solid presence in over 70 countries and an international sales team that reaches the finest opticians in the world.

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70DISTRIBUTORS AND

AGENTS AROUND

THE WORLD

ADDITIONAL SERVICES

DESIGN

COMMUNICATION

LOGISTICS

400KUNITS SOLD

OPTICALSECTOR

70COUNTRIES

40

SALES AGENTS

IN SPAIN

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FASHION, DESIGN & INNOVATION

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Fashion, Design & Innovation

FASHION

Optim is more than just an eyewear design and distribution firm. Optim is a fashion house. Each of its eye-wear articles is designed to be a fa- shion accessory and bring the style and latest trends of the world’s lea- ding catwalks to the optical sector.

Optim dresses people’s looks with the latest trends and with original, exclusive and unique designs.

Optim, fashion creators.

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Fashion, Design & Innovation

Each Optim collection is the outcome of a creative process with thorough attention to detail. Materials, colours and textures are chosen by its highly qualified design team. The designs are made in close cooperation with stylists and designers from each brand. This partnership ensures a product that is consis-tent with and faithful to the brand’s philosophy.

Optim is at the forefront of world design. In Barcelona we design eyewear to meet fashion trends worldwide.

Optim, a design company.

DESIGN

Model GL76269 — Guy Laroche decorates its designs with exquisite strass details that create dazzling looks.

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Fashion, Design & Innovation

Model AR21288 — The style of Agatha Ruiz de la Prada is allways recognizable by its cheerful colors and vibrant patterns that inspire optimism.

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Fashion, Design & Innovation

In its pursuit of excellence Optim is constantly working to innovate and improve its production techniques and processes every day.

Optim investigates and invests in R&D with la- test generation natural and biodegradable mate-rials and develops new colours and techniques for unique and exclusive products.

Optim, committed to innovation.

INNOVATIONModel AD54558— Wood, metal and an exclusive acetate are combined in this sleek and minimalist design by Adolfo Dominguez, that features state of the art integrated spring hinges.

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Fashion, Design & Innovation

Model VL16329 — The taste for lush details such as golden filigrees integrated into the acetate define the style of Victorio&Lucchino.

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PORTFOLIO:

• LICENCES

• PRIVATE LABELS

• DISTRIBUTION AGREEMENTS

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Portfolio

LICENCES

PRIVATE LABELS

DISTRIBUTION AGREEMENTS

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Portfolio

Optim builds solid long-term relationships with brands and works closely with them on the design of each collection.

Together they create synergies to give the final product significant added value. Optim’s expe- rience and know-how in the design and produc-tion of a technically highly complex product like eyewear makes it into an essential partner to pro-duce this category for the brand.

Optim’s experience and meticulous work ensure brands get products that are consistent with their identity and enhance their brand value.

At present Optim has a portfolio consisting of major brands and is seeking to add to it in order to cater for any market demand.

LICENCES

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Portfolio

WORLD-CLASS BRANDS HAVE BEEN CHOOSING OPTIM FOR MORE THAN 15 YEARS

RELIABILITY

STABILITY

INTERNATIONALISATION

SYNERGIES

VALUE

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Portfolio

Optim designs private label collec-tions, which means it can carry out more personal projects with total creative freedom and focus on new concepts and materials.

With its collections Optim reaches market segments that fall outside the strategy of the big brands.

PRIVATE LABELS

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Portfolio

Optim is the exclusive distributor for internationally renowned brands in the Spanish market and achieves high sales figures year after year.

Optim’s own sales team coupled with its experience and relationships forged in the sector over many years means it has the resources needed to deliver the finest and most exten-sive distribution throughout Spain.

DISTRIBUTION AGREEMENTS

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In 2000 Optim began its internationalisation strategy after anchoring its presence in the Spa-nish market.

Today it operates in more than 70 countries and annually sells more than 400,000 glasses world-wide. Its expansion strategy has enabled it to achieve strong positions in emerging markets in recent years.

AROUND THE WORLD

• INTERNATIONAL PRESENCE

• OUR CENTERS

• INTERNATIONAL FAIRS

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Around the World

NORTH AMERICA

CANADA

MEXICO

UNITED STATES

CENTRAL AMERICA

BARBADOS

COSTA RICA

EL SALVADOR

GUATEMALA

HONDURAS

JAMAICA

NICARAGUA

PUERTO RICO

TRINIDAD AND TOBAGO

SOUTH AMERICA

ARGENTINA

BRASIL

COLOMBIA

CHILE

ECUADOR

PERU

URUGUAY

VENEZUELA

ASIA

CHINA

INDIA

IRAN

ISRAEL

JAPAN

KOREA

KUWAIT

LEBANON

MALAYSIA

PAKISTAN

PHILIPPINES

SAUDI ARABIA

UNITED ARAB EMIRATES

YEMEN

Barcelona Headquarters

Hong KongHeadquarters

INTERNATIONAL PRESENCE

OCEANIA

AUSTRALIA

NEW ZEALAND

ANGOLA

EGYPT

IVORY COAST

KENYA

LIBYA

MAURITIUS IS-

LANDS

MOROCCO

SOUTH AFRICA

TUNISIA

EUROPEAUSTRIA

BELGIUM

BULGARIA

BYELORUSSIA

CROATIA

CYPRUS

CZECH REPUBLIC

FINLAND

FRANCE

GERMANY

GREECE

HUNGARY

ICELAND

ITALY

IRELAND

LATVIA

LUXEMBURG

MALTA

NETHERLANDS

POLAND

PORTUGAL

ROMANIA

RUSSIA

SLOVENIA

SPAIN

SWEDEN

SWITZERLAND

TURKEY

UNITED KINGDOM

AFRICA

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Around the World

LLEIDA Logistics hub

HONG KONG Local office

BARCELONA Headquarters

Optim monitors production quali-ty from its local office in Hong Kong which also streamlines logistics for Asia and North America.

Optim’s 4.600 m2 logistics hub in El Palau d’An-glesola (Lleida) is equipped with the latest distri-bution technology which means it can also deliv-er logistics services to third parties.

Optim’s headquarters is in Sant Just, Barcelona, one of the world’s most creative cities, where all Optim’s collections are designed and managed.

OUR CENTERS

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Around the World

PARIS MILAN NEW YORK

BOGOTÁTOKYOSHANGHAI

HONG KONGBIRMINGHAMLONDON

MUNICHSÃO PAULOBEIJING

ATTENDANCE AT INTERNATIONAL FAIRS

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KEY AREAS

• MARKETING

• LOGISTICS

• DESIGN FOR THIRD PARTIES

Optim’s specialised work in key areas of the opti-cal industry such as marketing, logistics and design means it is the company of choice for delivering custom service to third parties tai-lored to market needs.

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Marketing, Logistics and Design for Third Parties

Optim’s Marketing Department consists of a team of communication specialists with exten-sive experience in the optical industry.

They are experts in branding and launching new products who examine needs and draw up bespoke strategies for each brand and customer.

They work with the marketing and communica-tion departments of firms to deliver a consistent brand image that is faithful to its identity.

MARKETING

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Marketing, Logistics and Design for Third Parties

Pantone413C

PantoneBlackC

Product logo

Graphic logo

PantoneWhiteC

B

A-4mm / NOT READABLE

-4mm / READABLE and APPLICABLE

EXAMPLE OF BRAND DEVELOPMENT:

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Marketing, Logistics and Design for Third Parties

Optim’s advanced logistics system specialises in receiving, storing, picking and distributing opti-cal sector products. The highly automated sys-tem delivers fast and efficient service leading to cost savings and service excellence to ensure cus-tomer satisfaction.

It also provides logistics services throughout Europe for companies on other continents in need of a reliable logistics partner.

LOGISTICS

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Marketing, Logistics and Design for Third Parties

Optim’s logistics hub in Lleida

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Marketing, Logistics and Design for Third Parties

Optim designs ad-hoc collections tailored to cus-tomer needs. Its know-how built up over thirty years of experience ensures they are a success.

Optim provides large retail chains and distribu-tion companies with a team of marketing, design and production professionals. It delivers the entire creative process, from concept and corpo-rate identity to the design and production of a collection or management of a licence.

DESIGN FOR THIRD PARTIES

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Marketing, Logistics and Design for Third Parties

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Model AB12287 — Armand Basi adds a daring touch of color and vintage style to its urban, transgressive and cosmopolitan fashion trends.

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TEAM AND VALUES

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Team and Values

Optim is made up of highly qualified, professional people motivated by a common project.

After thirty years the recent generatio- nal handover in all areas of the compa-ny has brought with it fresh energy and creativity and is the outcome of its cul-ture of change and flexibility.

The result of this change is a young, enterprising team based on solid foun-dations built up over more than 30 years.

INTERNATIONAL VISION

INNOVATION

EXCLUSIVITY

CONSISTENCY

RELIABILITY

TEAM VALUES

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Model VL56446 — In the world of Victorio&Lucchino, the combination of delicate ornamentation and dazzling patterns produces true gems that embellish the gaze of those who wear them.

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C/ Espigolera 13, 08960 Sant Just Desvern - BARCELONA - SPAINTel/ 93 480 93 93 Fax/ 93 473 77 03

www.optim.vision