your path to success - kinlin grover real estate · the most professional and ethical real estate...
TRANSCRIPT
YOURPATH TOSUCCESS
Provincetown Truro
Orleans
ChathamHarwich
Brewster
Yarmouth
BarnstableSandwich
Bourne
Falmouth
Plymouth
Marion
Wellfleet
Mashpee
Boston
Cambridge
East Lyme
Norwich
Mystic Watch Hill
Westerly Charlestown
South Kingstown
North Kingstown
Madison
Guilford
Essex
Osterville
Centerville
2
About Kinlin Grover Real Estate and The Randall Family of Companies
At The Randall Family of Companies we are committed to our multiple brands. Each of these companies has established itself as a market leader with a strong, well respected and trusted local identity. By combining the firms under one umbrella, we are able to offer unparalleled local service while providing the strength and infrastructure of one of the country’s largest real estate firms.
Coastal Southern New England Property Specialists
I am so proud to tell people that I work for Kinlin Grover. To me, Kinlin Grover represents the most professional and ethical real estate firm on Cape Cod. Tara Franklin, Falmouth Office“ ”
As an affiliate of Leading Real Estate Companies of the World®, Kinlin Grover is a global, not just local, real estate company. LeadingRE provides world-class marketing and referrals, allowing our agents to provide the very best service. Last year alone, the network’s 130,000 agents in 65 countries delivered over 35,000 referrals resulting in over $368 billion in sales volume.
• With 20 offices and nearly 300 professional associates covering Cape Cod, The South Coast and The South Shore, Kinlin Grover is the area’s leading real estate company.
• Specializing in the marketing and sale of waterfront, village and luxury homes, no other company serves more buyers and sellers across Cape Cod and The South Coast.
• Kinlin Grover Vacation Rentals is the largest vacation rental firm in the market with more than 750 rental properties.
• Kinlin Grover operates a highly successful Commercial Group with five offices.
• The Randall Family of Companies, headquartered in Charlestown, Rhode Island, ranks among the top real estate firms in the United States.
• Kinlin Grover, combined with its sister firms, Randall Realtors in RI and CT and Page Taft in CT, has achieved $5 billion in sales since 2013.
• RIS Media Power Broker and a Real Trends Top 150 Real Estate Company.
• Inc. Magazine’s 2015 list of fastest growing private companies in America.
Provincetown Truro
Orleans
ChathamHarwich
Brewster
Yarmouth
BarnstableSandwich
Bourne
Falmouth
Plymouth
Marion
Wellfleet
Mashpee
Boston
Cambridge
East Lyme
Norwich
Mystic Watch Hill
Westerly Charlestown
South Kingstown
North Kingstown
Madison
Guilford
Essex
Osterville
Centerville
Randall Family
oF Companies
3
We utilize a unique customer program that provides our buyers and sellers with a consistent, measurable real estate
transaction experience. This program ensures the highest level of client satisfaction and accountability. We further pledge
excellent customer service through our Service Commitment. Offered in writing by our agents, this pledge is backed by
an independent, third party, professional survey which is sent to each client who buys or sells a property through our firm.
Kinlin Grover is proud to recognize that our exceptional real estate agents enjoy an average of 98% customer satisfaction.
Tenets of Service• We listen to clients’ needs
• We establish mutually agreed upon expectations
• We commit to a plan
• We diligently perform the service as agreed upon
• We solicit honest feedback via a post transaction survey
Trusted Advisors• Through our specialized knowledge and training, we work closely
with our customers to make sense of the complex home buying
and selling process
• We listen to clients’ goals and recommend the right resources
to help reach them
• We happily share our experience and expertise
Skilled Negotiators• Staying goal focused while managing the buying and selling process
• Committed to securing the best price and most favorable terms
• Respecting client confidentiality and steadfastly represent their
interests
Expert Facilitators• We carefully and thoroughly manage all details and work tirelessly
“to ensure the transaction we put together stays together
• We deliver professional expertise and outstanding service with
a wide range of real estate resources
The Randall Family of Companies Real Excellence Program
4
Doug Randall had a dream nearly 40 years ago. From the humblest of roots, working from his own home, he built a family of real estate companies across coastal New England. Today, the company encompasses nearly 500 professionals in 30 offices from Connecticut to Cape Cod transacting $1.2 billion in annual sales. Although a big company in some respects, the family culture continues to resonate in all Company offices.
Kinlin Grover prides itself as being a very agent-focused real estate company with a family oriented culture. Kinlin Grover differentiates itself from the competition by offering agents a wonderful opportunity to work as professionals while enjoying a very special team camaraderie.
Our Family-Centric Culture Is What Sets Us Apart
Company President Mike Schlott and CEO Doug Randall flanked by agent associates at the annual season-end celebration of success.
Mike Schlott joined the Randall Family of Companies in 2003 after serving as the Vice President of Mergers and Acquisition for GMAC Real Estate. With a background in real estate franchising, mortgage banking and residential real estate brokerage, Mike brings a broad perspective to our company. Together, Mike and Doug have grown The Randall Family of Companies into one of the 150 largest real estate firms in the country and have won awards from Inc. Magazine, Real Trends and RIS Media. Like Doug, Mike is most proud of the culture, dedication, and caring professionalism of the people who make up The Randall Family of Companies.
Kinlin Grover has cultivated a very positive working environment with its warm and friendly agents and supporive management team. The Company is like my second family! I’ve been very happy working here for the past twelve years.
Linda Cirrone, Osterville Office
“”
5
“ I value being a part of the Kinlin Grover family because it is an organization that focuses on people, their homes and their communities. Karen Rezendes, Sandwich Office
A Good Community Neighbor: Kinlin Grover Cares Proud Supporter of Our Local Community and Organizations that Make a Difference
WeCan Showhouse Ribbon Ceremony with KG President, Mike Schlott
Hope Health Walk for Alzheimer’s
Kinlin Grover’s 300 agents and staff are dedicated professionals who work tirelessly to make a living for themselves and their families. We care deeply about the communities where we reside and work. This spirit of community is reflected in the Company’s substantial support of many local organizations and in countless hours of volunteerism.
”
6
Kinlin Grover real estate agents also benefit greatly from the vast and varied professional experience of the Company’s management team. In addition to the guidance offered on a daily basis by Branch Executives, there is one-on-one coaching available, free of charge, with The Director of Agent Development. This coaching supplements Strategies for Success (new agent training), mentoring, and ongoing agent training courses. Agents who participate in coaching complete a comprehensive questionnaire after which customized sessions are tailored to their individual needs and goals. Coaching is popular with both experienced agents and individuals new-to-the-industry.
Agent Training: The Kinlin Grover Advantage
Comprehensive, Ongoing Education, Professional Development & Coaching
8 New Agent Training Sessions
Led by our Director of Agent Services, Director of Agent Development, Branch Executives and Director of Marketing in our Dedicated Training Facility
Topics Include:
Vision and Goals
Ethics and Consumer
Bill of Rights
Working with Sellers
Working with Buyers
Technology
and the Digital Arena
Financing and Mortgages
Negotiating Skills
Area Demographics
Presentation Skills
Forms and Regulations
Open Houses
Appraisals
and Inspections
Marketing
Real Excellence Program
Social Media
Advertising Production
Support
Photography
Kinlin Grover has not only provided us with amazing training and support, they have also invested a tremendous amount of time, effort and money so that we have all the necessary resources and tools for us to be the #1 Real Estate company on Cape Cod.
Sarah Lapsley Martin, Yarmouth Port Office
“”
7
Kinlin Grover is an industry leader in offering comprehensive agent training including Strategies for Success for agents new to the Company and ongoing mentoring, professional development and coaching.
In addition to ongoing agent training, the Company sponsors national speaker events for all Kinlin Grover agents. Above, National Association of REALTORS® (NAR) Director of Digital Engagement, Nobu Hata, speaking at Kinlin Grover’s New Year kick-off breakfast at the Cape Codder Resort.
I enjoy being part of the Kinlin Grover organization because it is a very supportive company to work for that provides its agents with numerous resources, including extensive training. We have a solid group of caring professionals. Lisa Sheehan, Sandwich Office
“
”
Kinlin Grover’s Dedicated Yarmouth Port, MA Training Facility
8
Kinlin Grover Prosperity Magazine
Kinlin Grover supports you strategically with local, regional and global marketing for a comprehensive presence in the marketplace
• Listings promoted through Multiple Listing Services (CCIAOR and MLS PIN)
• ProAdvantage® APM program with professional listing photography, postcards, sell sheets, brochures and custom property URLs
• The most local newspaper advertising of any area real estate company
• Aggressive, targeted direct marketing
• Email marketing of weekly open houses to more than 2,000 local agents
• Widely distributed property catalogs and custom publications
• Highly targeted cable television and radio advertising campaigns
• Advertising in regional glossy consumer publications
• A broad array of high quality, professional sales collateral materials
• Responsive mobile-friendly website for easy, on-the-go searches
The Most Local and Regional Marketing
Property Catalogs
Multiple Listing Services
Email Blasts to 2,000+ Local Agents
Cable TV and Radio Advertising
Regional Newspaper Advertising
Glossy Consumer Magazine Advertising
Glossy 4 Page Brochures for High-end listingsJust Listed and Just Sold
Property Postcards
Two-sided Glossy Listing Sheets
The company provides me with all the tools I need to be successful – from educational opportunities, to support with difficult transactions, to a knowledgeable resource for advice. I always feel like ‘someone has my back.’ And that’s a very good feeling! Monique L. Ward, Bourne Office
“”
9
Cable TV and Radio Advertising
The high quality, consistent branding, on-target messaging and tremendous reach of the Company’s marketing materials is unparalleled. I feel very supported by the Kinlin Grover marketing team. Chris Leduc, Osterville Office
Online Marketing and International Reach
With more than 93% of buyers starting their home searches online, we understand the power of online marketing. Company listings are shared through New England’s largest listing service, Property Information Network (MLS PIN). In addition, listings are shared with thousands of REALTORS® through the Cape & Islands Multiple Listing Service (CCIAOR). All listings are further syndicated to the most widely-used global real estate search sites, ensuring maximum exposure for every KinlinGrover.com listing.
• Top ranking website with more than 50,000 monthly visitors and valuable resources for buyers and sellers
• $1 million+ listings presented internationally via LuxuryRealEstate.com and MansionGlobal.com
• Continuous presence on predominant social media channels
• Expansive Google AdWords campaigns with geo-targeted re-marketing
• Content-rich blog generating website traffic via market-relevant and consumer interest articles
• Targeted international ads in The Wall Street Journal Europe and glossy consumer magazines
KinlinGrover.com
Syndicated Listings to Major Search Sites
Social Media Marketing
LeadingRE.com
Online Re-Marketing Campaign
WSJ.com
Wall Street Journal Northeast U.S. and Europe
LuxuryRealEstate.comMansionGlobal.com
“ ”
My clients expect the latest technology to give them an edge with Cape Cod real estate and Kinlin Grover delivers! It’s the perfect mix of ‘heart and tech.’ Maureen Green, Harwich Port Office
Kinlin Grover is committed to providing the most modern, professional sales tools and technology to keep our agents competitive and efficient. It is our mission to help agents work smarter, not harder, using state-of-the-art technology. The Director of Technology works diligently to provide the latest agent tools available and provides ongoing technical support. The Director of Agent Services provides one-on-one support to develop agents’ professional online presence including their agent bio, Facebook, Twitter, and LinkedIn pages. These sessions are invaluable to any agents, at any tech level, who require assistance with their internet presence. The Director of Marketing ensures the best strategic mix of traditional and digital corporate marketing and consistent branding across all technology and agent tools.
Email Marketing and Neighborhood News subscription-based market updates and homes for sale in geo-targeted regions
ProAdvantage® Agent Productivity ToolsThe Edge for Competitive Real Estate Agents
Theresa WojnarSales Associate - ABRM, CIPS, CRB, RSPSDirect: (508) 555-1212Office: (774) [email protected]
The Kinlin Grover Navigator Agent Portal
“ ”10
Interactive CMA Listing Presentations with MLS integration and in-depth market analysis
Engage Dashboard with GCI Tracking and Customer Relationship Management
Robust Agent Web Pages
Company-branded eCommunications
11
Company-paid G Suite Subscription
ReadyChat Lead Generator
Automated Property Marketing with Subsidized Professional Photography
Agent Facebook Advertising Support
Lead Booster leads delivered directly to agent via text
KINLIN GROVER has nearly
300AGENTS
INC. MAGAZINE’S
5000 Fastest Growing
Companies in the U.S.2 years in a row
25YEARSAverage Industry Tenure
of Management Staff
By The Numbers
Kinlin Grover Staff or Associates in past and present NAR and MAR
LEADERSHIP ROLES 7
Unparalleled Market Leadership
MARKET SHAREON CAPE COD
AND THE SOUTH COAST
LARGEST THE
RIS Media’s POWER BROKER 500
TOP 150 COMPANY
AVERAGE MONTHLY VISITORS TO OUR WEBSITES
85,000 +
IN REAL ESTATE TRANSACTIONS ACROSS CAPE COD
1st
KINLIN GROVER AGENTS’ Customer Service Satisfaction Rating
98%
12
19 OFFICES across Cape Cod, The South Coast,
and The South Shore
KINLIN GROVER AGENTS’ Customer Service Satisfaction Rating
98% MORE THAN
10,000 COMMUNITY VOLUNTEER HOURS
$5 BILLION
IN SALESCombined with sister companies
since 2013
GLOBAL MARKETING REACHES MORE THAN
100COUNTRIES WORLDWIDE
1st IN REAL ESTATE SALES
VOLUME ACROSS CAPE COD
REAL TRENDS 500TOP 150 COMPANY
130,000AFFILIATED ASSOCIATES WORDWIDE
Leading Real Estate Companies of the World
13
$1.3BILLION ANNUAL SALES
Combined with sister companies for 2016
14
1 Our Agents Like Working Here!“I feel truly fortunate to have such a highly respected, successful, global and service-oriented company behind me. I’m always at least one step ahead of competing agents even before I walk through the door! Kinlin Grover has been an exceptional partner to me for over 18 years and I would never consider associating with any other company.” Rick Shechtman, Barnstable Office
2 Leading Real Estate Companies of the World Referral Network• The largest residential real estate network in the world,
comprised of 128,000 agents • Last year alone, the network delivered over 35,000 referrals
yielding $5 billion in sales volume. That’s 100 referrals a day.
3 State of the Art Tools for Agent Productivity• Customized Competitive Market Analysis Toolkit• Custom Kinlin Grover Navigator online agent dashboard• CRM (Customer Relationship Management)• Lead Management Program• Regular publication of Kinlin Grover Market Watch
4 Professional Agent Support Staff• Non-competing, branch executives with an average
of 25 years of real estate experience• Company staff and associates in leadership roles in local,
regional, state and national REALTOR® associations• Dedicated administrative assistant for every office• Initial IT support to set up and ensure compatible settings
for computers and smart phones• Ongoing IT Support and Troubleshooting• Director of Agent Services• Director of Agent Development/Coaching• Director of Marketing with full support team• Director of Technology• Host of industry-leading professional consultants
5 Website and Digital Marketing• 85,000 website visitors per month • Syndicated listings on all major real estate search sites• Luxury listings on LuxuryRealEstate.com,
WSJ.com and MansionGlobal.com• Strong social media presence on Facebook, Twitter,
LinkedIn, Google+ and Pinterest• Agent Facebook advertising program to promote listings• Google AdWords campaign driving visitors to website• Dedicated KGTV YouTube channel and company blog• Online marketing campaign
6 Agent Training, Mentoring, Professional Development and Coaching
• 8 Strategies for Success New Agent Training sessions• Ongoing Professional Development with courses in the
Kinlin Grover dedicated Mid-Cape Training Facility• Formal Mentoring Program and Agent Coaching• Company Training with National Industry Speakers
7 Comprehensive Marketing Support• Fully staffed, local, professional marketing department• Kinlin Grover HOMES custom property catalog with a
circulation of 80,000 copies• Kinlin Grover’s Prosperity Magazine featuring $1M+ listings,
with a circulation of 20,000 copies• International digital and print reach• ProAdvantage® Automated Property Marketing with
professional photography • Just Listed and Just Sold postcards at no agent cost• Significant regional advertising (print, cable TV and radio)• Glossy listing sell sheets• Company-wide direct mail campaigns• Cost-free, in-house graphic design services
8 Kinlin Grover Cares – Vested in our Communities
The Company and its agents proudly support local organizations via generous contributions and extensive volunteerism
9 Agent-focused Family Culture • Private, hands-on ownership• Regular Company-sponsored networking events • Agent recognition, awards ceremonies and celebrations
10 Competitive Commission Structure with Many Cost Free Agent Services
• Agent website and email• No long term contracts requiring repayment • No desk costs• Free business cards• New agent announcements via print and direct mail• Signage and riders to promote listings and open houses• Generous postage meter usage • Copy/fax/scanning/office supplies
10 Reasons to Join the Kinlin Grover Team
Kinlin Grover is an amazing company. The ownership, management, marketing, administrative and technical staff are supportive in every way – always responsive to our requests and needs. They provide state-of-the-art tools and technology, as well as training to help us grow our business. I feel very fortunate to work in a company that offers powerful resources and a stellar reputation, together with the warm atmosphere of a supportive extended family!
Amy Harbeck, Brewster Office
“”
15
Provincetown Truro
Orleans
ChathamHarwich
Brewster
Yarmouth
BarnstableSandwich
Bourne
Falmouth
Plymouth
Marion
Wellfleet
Mashpee
Boston
Cambridge
East Lyme
Norwich
Mystic Watch Hill
Westerly Charlestown
South Kingstown
North Kingstown
Madison
Guilford
Essex
Osterville
Centerville11
1
2
3
456
7
8
10
9
12
13
14
15
1718
19
R
20
Lucy Cundiff Director of Agent Services
Kathy ForresterDirector of Marketing
Dawn StevensGlobal Relocation & Corporate Services Director
16
KINLIN GROVER VACATION RENTALS RMAIN OFFICE PO Box 2000, 1990 Main StreetBrewster, MA 02631800.338.1851
Michael SchlottPresident
Doug Randall CEO
BREWSTER 6PO Box 2000, 1990 Main StreetBrewster, MA 02631508.896.7000
SOUTH YARMOUTH 111094 Route 28South Yarmouth, MA 02664508.775.5200
YARMOUTH PORT 10927 Route 6AYarmouth Port, MA 02675508.362.3000
Branch Executives
Carol Augat Accounting Manager
Judy Kent Director of Agent Development
Kinlin Grover Management & Offices
Annie Blatz Jack DriscollBARNSTABLE 11PO Box 1563221 Route 6ABarnstable, MA 02630508.362.2120
OSTERVILLE 124 Wianno AvenueOsterville, MA 02655508.420.1130
MASHPEE 15681 Falmouth Road . B12Mashpee, MA 02649508.477.2700
FALMOUTH 1656 Scranton AvenueFalmouth, MA 02540508.548.6611
CENTERVILLE 20Bayberry Square Unit-1B 1645 Route 28Centerville, MA 02632508.778.4005
Ralph GrassiaSANDWICH 13121 Route 6ASandwich, MA 02563508.833.3333
THE RIDGE CLUB 1470 Country Club RoadSandwich, MA 02563 508.428.2770
BOURNE 17688 MacArthur BoulevardPocasset, MA 02559508.743.0660
MARION 18345 Front StreetMarion, MA 02738508.748.9751
PLYMOUTH 1945 Court StreetPlymouth, MA 02360508.747.0080
Aleta AzarianCHATHAM 7856 Main StreetChatham, MA 02633508.945.1856
HARWICH PORT 8 476 Main StreetHarwich Port, MA 02646508.432.8800
Richard (Dick) EbleORLEANS 432 Main StreetOrleans, MA 02653508.255.3001
ORLEANS 5 (COMMERCIAL)55 Main StreetOrleans, MA 02653508.240.0334
Daniel Sheehy
Cape Cod | South Coast | South Shore52017
KinlinGrover.com
PROVINCETOWN 1374 Commercial StreetProvincetown, MA 02657508.487.5411
TRURO 2PO Box 747314 State Hwy, Unit 1 (Route 6)Truro, MA 02666508.349.2782
WELLFLEET 32548 Route 6Wellfleet, MA 02667508.349.9800
Brian JohnsonMarketing Innovation Manager