your personal brand in the digital age
DESCRIPTION
I was invited by my friend, Ian Bacungan, to speak at PUP Open University's "Entrepreneurship and Digital Marketing" seminar last month. More than 300 students attended the event and I thought I was so privileged to speak in front of the future entrepreneurs of our country. I talked about "Your Personal Brand in the Digital Age". It was a two part presentation, which I began in talking about establishing a personal brand premise then segued to transcending personal brand to social media and other digital media. I would like to give my full credit to my friend, JR Hernandez, for giving me the material about brand premise, which I adapted to suit "personal branding". Full description here: http://www.gianviterbo.com/personal-brand-digital-age/ Sources: JR Hernandez, Think, Google Images, Paige Harbinson, Jill Celeste, PinterestTRANSCRIPT
YOUR PERSONAL BRANDIN THE DIGITAL AGE
Disclaimer
The slides in this presentation were prepared as talking points. It is possible that key substantive elements were delivered orally during presentation and are not present on the slides. Views and opinions
of the speaker will be cited as such accordingly, and any content based from researches will have appropriate mark on the
presentation.
Social media is a fantastic way to show your brand personality, allowing you to authentically
connect with customers in creative ways.- Jill Celeste
THE GIVING TREE
http://www.youtube.com/
watch?v=fbLaX20hNw8
WHAT IS YOUR MAIN TAKEAWAY FROM THIS
EXPERIENCE?
GIVING UNCONDITIONAL
LOVE TO SECURE A LIFETIME
OF HAPPINESS
A Statement that is assumed that is true and from which a conclusion can be drawn.
what is the irrefutable statement that defines your being?
BRAND PREMISE
DRAMATICISSUE
Becoming great and different at something sometimes negatively
affect relationships at work.
MOVEMENTAdding a spice of humaneness and
benevolence make and mend personal bonds.
FULFILLMENTBecome awesome at doing something with
great friends by my side.
Strive for Excellence & Distinction with Humanity as compass.
BRAND PREMISEQUALITY OF WORK
SOCIAL MEDIA REPUTATION
YOUR VISUAL IDENTITYCALLING CARD
ONLINE RESUMEYOUR BLOG
YOUR SIGNATURE YOUR HANDWRITING
YOUR CHOICE OF COLORSYOUR DESIGN PHILOSOPHY
COLOR PSYCHOLOGYORANGE - optimism
GREEN - balance and growthYELLOW - mind
BLUE - trust and peaceINDIGO - intuition
PURPLE - imaginationTURQUOISE - communication
PINK - unconditional loveMAGENTA - harmonyGRAY - compromise
SILVER - energyGOLD - success
WHITE - completeBLACK - hidden
http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html
Promoting Your Personal Brand Thru Social Media
HAVE AN ONLINE RESUME
yourname.com
BEST PRACTICESHAVE AN ONLINE RESUME
BEST PRACTICESHAVE AN ONLINE RESUME
BEST PRACTICESHAVE AN ONLINE RESUME
BEST PRACTICESHAVE AN ONLINE RESUME
OPTIMIZE AND MONITOR YOUR KLOUT SCORE
KNOW WHEN YOUR NAME APPEARS ONLINE
BE RESPONSIBLE IN SOCIAL MEDIA
Is it True?Is it Helpful?Is it Inspiring?Is it Necessary?Is it Kind?
“I want you to understand how people see you, and how your actions matter...You must learn that your place in the world is important. You've been given the power to affect people, just as we all have, and it's important -- no, vital -- that you do the right thing with it.”
Paige Harbison, “Here Lies Bridget”
THANK YOU@gianviterbo | www.gianviterbo.com | www.gadgetpilipinas.net