YOUR PREMIUM CHOICE

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YOUR PREMIUM CHOICE

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• Rémy Martin is the #1 cognac brand in value in Travel Retail (IWSR)

• Rémy Martin is the # 1 cognac for superior quality cognacs(VSOP and above)

• Rémy Martin VSOP is the # 1 VSOP worldwide

• Rémy Martin VSOP is the #1 Cognac product in Travel Retail

• Over the past 3 years, Rémy Martin has shown a continuous growth of market share in Travel Retail

Rémy Martin

YOUR PREMIUM CHOICE

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Rémy Martin - Travel Retail StrategyStrategies

2. NPD: RM Diamant

7. Premier Cru Travel retail exclusive range integrated promotions

6. New Heart of Cognac promotions (XO)

1. Premium Retail price

8. Permanent merchandising and Promoters = New 2011 Guidelines

5. VSOP animation focused on VSOP Frozen

3. LE: VSOP Cannes 2011

04/10

12/10

4. LE: VSOP Urban Light

04/11

YOUR PREMIUM CHOICE

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Rémy Martin - The Range

VSOP Premier Cru

Travel Retail Exclusivity - The Premier Cru range

- A Trade Up opportunity

- A unique sought-after exclusivity

- A 100% Grande Champagne Cognac range

VSOP XO Premier Cru XO Excellence

International Range TR Exclusive Range

YOUR PREMIUM CHOICE

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Bring attention and reconfirm Rémy Martin positioning and brand dedication to Travel Retail Channels with an exclusive QSS offer

Build on the growing top QSS market in GTR

Be the permanent « trade up » proposition in this top QSS segment, in line with Rémy Martin « natural positioning » and leadership

RSP Target around EUR 785 / USD 1,000 : between Extra segment and the ultra premium category lead by Louis XIII

100€ > 2,000€

Opportunity

250€ 400€

Objectives

“ The jewel of the Rémy Martin range”

The Quintessence of Fine Champagne Cognac

A strict selection of rare eaux-de-vie that have been prized by the Cellar Master for their superior quality. These are the BEST eaux-de-vie from Rémy Martin; the ones that have the highest growth potential

These are then set aside until their peak of maturation

100% Fine Champagne Cognac

Rare, precisely scizelled, beautiful : a Jewel

The Product

DIAMANT

Available in 70 CL

Silver neck engraved withRémy Martin logo

Diamond cut stopper

RSP for all regionsUSD 1 000.00 // EUR 785.00

Visibility

YOUR PREMIUM CHOICE

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Rémy Martin - VSOP Cannes Limited Edition 2011

VSOP Cannes LE 2011

Rémy Martin VSOP Celebrating the Art of Cinema

High quality black coating and golden serigraphy

HIGHLY

CONFIDENTIAL

YOUR PREMIUM CHOICE

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YOUR PREMIUM CHOICE

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HIGHLY

CONFIDENTIAL

YOUR PREMIUM CHOICE

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Rémy Martin - VSOP Urban Light Limited Edition

International Exclusive Launch in Global Travel Retail 2 months exclusivity (August and September 2011)

HIGHLY

CONFIDENTIAL

YOUR PREMIUM CHOICE

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Rémy Martin - New Permanent Merchandising 2011

Rémy Martin New 2011 guidelines

- More institutional- More statutory- More visible- More luxurious

HIGHLY

CONFIDENTIAL

YOUR PREMIUM CHOICE

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Rémy Martin & LOUIS XIII – New Permanent Merchandising

HIGHLY

CONFIDENTIAL

YOUR PREMIUM CHOICE

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Rémy Martin - New HOC Platform

Rejuvenate the HOC platform

Strengthen RM brand image

Capitalizing on HOC theme

YOUR PREMIUM CHOICE

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Rémy Martin - GTR Exclusive GWP

Rémy Martin Moleskine notebook

Rémy Martin Trolley Bag

Travelling Leather goods (Business card holder, passport holder & luggage tag)

YOUR PREMIUM CHOICE

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Rémy Martin - Activation Plan 2011

XO & RM Moleskine Notebooks // RM leather travel goods // trolley bags

Jan Feb Mar Apr May June Jul Aug Sep Dec Jan Feb Mar

Fiscal 2010/11 Fiscal 2011/12

HPP + Tasting RM VSOP Frozen

Theme Activations

VSOP Frozen

Oct Nov

NPD

Permanent visibility

RM Diamant

CNY HOC MAF HOC

New Merchandising Guidelines Implementation

Limited Editions

GWPs

Xmas

RM VSOP Cannes RM VSOP Urban Lights

CNY HOC