your presenter russ hall partner actioncoach€¦ · “going into business without a business plan...
TRANSCRIPT
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Your Presenter Russ HallPartnerActionCOACH
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ActionCOACH? Russ Hall?ActionCOACH is a Global Business Coaching Franchise
Offices and Coaches in 80 Countries…Thousands of clients coached annually around the world
Uniquely positioned in this crisis to gather, assimilate, and distribute Small BusinessChallenges and Actions to address them that are working around the world
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ActionCOACH? Russ Hall?
Russ Hall has been an active franchisee of ActionCOACHsince 2003
Prior careers: US Naval Aviator
Prior careers: Corporate Sales and Customer Service Leader
Master’s Degree in Industrial – Organizational Psychology from University of Georgia in 2017
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What I’ll cover with you today…
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11 Steps you need to take NOW …Step 1 … Positive Communication …“The Chinese use two brush strokes to write the word 'crisis.' One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger - but recognize the opportunity.” ― John F. Kennedy
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11 Steps you need to take NOW …
• Vision and Goals / Where you are going MUST be clear
• Passion and Enthusiasm / Powers that Journey
• Become Stronger / Value of Challenge
• Survive for Sure, maybe even Thrive is the message
• All Your People need to hear the message…repeatedly
Step 1 … Positive Communication …
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11 Steps you need to take NOW …
“The only constant in life is change.” ― Heraclitus
Step 2 … Change Your Business Model …
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11 Steps you need to take NOW …
“The only constant in life is change.” ― Heraclitus
Step 2 … Change Your Business Model …
• Small Pivots x 100, Not large disruptions
• Opportunity will appear
• Someone is Thriving – Marketability is the key…
• Can the change achieve Leverage, Scalability?
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11 Steps you need to take NOW …
“Revenue is vanity, profit is sanity, but cash is king.” - Unknown
Step 3 … Cashflow Management …
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11 Steps you need to take NOW …Step 3 … Cashflow Management …
“Revenue is vanity, profit is sanity, but cash is king.” - Unknown
• Good time to Cut Costs and Secure more Credit
• Keep Important Suppliers/Partners
• Government Programs
• Postpone what you can
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11 Steps you need to take NOW …
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” – R. Buckminster Fuller
Step 4 … Marketing must Shift …
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11 Steps you need to take NOW …Step 4 … Marketing must Shift …“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” – R. Buckminster Fuller
• Message MUST be different
• Compassion must be genuinely demonstrated
• Urgency for change matters
• Virtual and Viral
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11 Steps you need to take NOW …
“The two main pillars of great salesmanship are being competitive and compassionate.” – Steli Efti
Step 5 … Sales with Compassion …
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11 Steps you need to take NOW …
“The two main pillars of great salesmanship are being competitive and compassionate.” – Steli Efti
• Must change tone in your approach
• Serious Customer Focus is essential
• It’s still Selling / Don’t Be Afraid to Sell
• Relationships Matter
Step 5 … Sales with Compassion …
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11 Steps you need to take NOW …
“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz
Step 6 … Customer Service for Repeat Business …
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11 Steps you need to take NOW …Step 6 … Customer Service for Repeat Business …“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz
• Keeping All Your Existing Customers a Must
• Above and Beyond Service = Your Strategy to Build Loyalty
• Must Make the Invisible of Virtual Visible to the Customer
• This is where the Profit is
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11 Steps you need to take NOW …
“The option to work from home when needed, or to try a different lifestyle without having to change jobs, is a win for everyone.” - Scott Berkun
Step 7 … Virtual is the New Normal …
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11 Steps you need to take NOW …Step 7 … Virtual is the New Normal …“The option to work from home when needed, or to try a different lifestyle without having to change jobs, is a win for everyone.” - Scott Berkun
• Yes to new Technology• Remember Human Management• Social Distancing has an impact• Feeling Alone• Meetings• Reporting and Planning
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11 Steps you need to take NOW …Step 8 … Get the Most from Your People …
OR
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11 Steps you need to take NOW …
“Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you can’t miss.“ – Lee Iacocca
• Mindset – Change Fear into Focus
• Be Seen Leading / New Standards of Performance
• Train and Re-train Your People
• Keep as Many as You Can
Step 8 … Get the Most from Your People …
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11 Steps you need to take NOW …
“The strength of your mind determines the depth of your desperation! The weaker the mind, the deeper the desperation!” - Mehmet Murat ildan
Step 9 … Build a Strong Mindset…
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11 Steps you need to take NOW …
“The strength of your mind determines the depth of your desperation! The weaker the mind, the deeper the desperation!” - Mehmet Murat ildan
• Daily Rituals
• Keep Learning and Growing
• Emphasize Opportunity not Crisis
Step 9 … Build a Strong Mindset …
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11 Steps you need to take NOW …
“Going into business without a business plan is like going on a mountain trek without a map or GPS support – you’ll eventually get lost and starve!” - Kevin J. Donaldson
Step 10 … Plan for 90 Days …
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11 Steps you need to take NOW …
“Going into business without a business plan is like going on a mountain trek without a map or GPS support – you’ll eventually get lost and starve!” - Kevin J. Donaldson
• It’s a 90 Day Game (More or Less)
• What to Market and Sell, How to Deliver and Charge
• Survive First, Thrive Second
• Work with Your Coach
Step 10 … Plan for 90 Days …
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11 Steps you need to take NOW …
“A simple rule dictates my buying: Be fearful when others are greedy and be greedy when others are fearful.” – Warren Buffett
Step 11 … Look to Invest …
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11 Steps you need to take NOW …
“A simple rule dictates my buying: Be fearful when others are greedy and be greedy when others are fearful.” – Warren Buffett
• Stock markets 30% Off Sale
• Companies and Customers will be Up for Sale
• Economic Cycles Always Return…
• Must Act NOW
Step 11 … Look to Invest …
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Ø Get with your ActionCOACH and make your 90-day plan …
Ø List 5 Ideas You Need to Take ACTION on today …
Ø Q & A Time …Ø Follow Up …
To Finish Up …
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Your Presenter Russ HallPartnerActionCOACH