your report

8/3/2019 Your Report

1/5

REPORT

(WITHSUPPORTINGANALYSES:

Diagrams and Matrices)

ASSIGNMENT

ENTREPRENEURIAL INNOVATION

0

NITHIN.M

January 3, 2012

IPE, Hyderabad


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EXECUTIVE SUMMARY

Now a days an increase the population usage of vehicles is increase so much.By increased the usage of vehicles their problems are also increased. People

by their work if suddenlly car breakdown,bike purcher,lorry breakdown

etc.they face soo much problem in middle of traffic or searching for

mechanic, waiting for company mechanic it takes too much time. By

identifying those need we are introducing our business model isMISSION

TYRE.according to people needs we are providing i.e

Lorrys,Buses,Cars,bikes.All services to an one servicing point.By the help of

call center( toll free no).

Owner whose vehicle is break down his just make a call to our service

center free toll free no inform their problem. we are sending our mechanic at

an spot.solved their problem at low cost with an efficient service.actually we

see particular heavy vehicles like lorries.when break down occurs means

It may damage some parts of vehicle.By cooperation with companies we are

providing spare parts at sufficient cost.at an any time.we are providing our

service in 24 hours to customers with respective to any vehicles.


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Part 1 Vision and Opportunity

What is your motivation on product (or service) choice?

(Activity 1.1): Describe what is the product (or service) and who is the retailer, and why

are these chosen.In my sense..iam identify need of the people we see suddenly we are going to

some other place our vehicle is breakdown.what we do..we are searchin for

mechanic or we put our vehicle and goo.Totally our trip is damaged.by

identify needs of people we are introducing these concept.whenever any

vehicle is break down they just make a call to call center tell their our

mechanic as much as possible fastly reachible provide service to

customers.we are concentrating on All vehicles.Peoples need is my

motivation to introduce these business model.

Section 2: Vision and Opportunity

Description of Product - Market Trends and Business Drivers

(Activity 1.2): Explain possible business drivers and scope for improvement of market

position of the product (or service).

Products which are followed a different trends it effect the customers of

having different vehicles.they are waiting for mechanics its take so much

time for waiting. So company have their service points if the customer have

warranty they have to know their service point no all those thing.by voiding

that we are providing toll free no.According to market trend we are marketing

our service center by creating awareness to toll free no.

Description of the Strengths (Core competences) & Strategic options

(Activity 1.3): Describe main Strengths (and Weaknesses) of the product (or service) and

the retailer. Describe main issues resulting from the SWOT matrix analysis and the

Strategic Option c.q. Business Idea

Is it the product (or service) that requires innovation, or the front end at the retailer (Read

the case Apple products)?

Strengths that we are follow is giving fast service with low time.by

just dialing a toll free no and we are providing services irrespective

of brands we are providing vehicles

In my sense weakness is managing the all those things means it is a

very tough thing and I hope provide a service is my desire can cover

these weakness.

Part 2 Business Concept


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SECTION 1: VALUESOF FUTURE OFFERINGMarket Analysis

(Activity 2.1.1): Describe the market size and possible growth potential. Is the market

highly regulated or not? How intense is the competition?

Growth of these type of service are concentrated of different areas like cities, towns and

rural areas.by make a publicity about toll free number every one can think about service

which we are providing at one platform I hope any one can grab my service and make

them strongly. We are providing very low and efficient service to customers irrespective of

any vehile. Market highly regulated to increase of providing service to different types of

customers.s

Target Customer Needs and Offering & Market Attractiveness

(Activity 2.1.2): Identify various stakeholders and select 2 target customer groups.

Describe the target customer needs and your offering (Hardware, Software and Service

mix)By identify of need of people our business plan is existence. And giving best service and

identify needs of people make out market so strong. Offering certain things we are given

good support to people..

Differentiators and Market Positioning

(Activity 2.1.3): Describe the Value Proposition from the view point of the product (or

service) and its marketing and sales support to customers: Which are some major customer

values? What attributes can fulfill these values? Which attributes stem out as outsanding

from the overall attribute importance analysis?Support that we are providing to customers is a great extent by giving service of low cost

that to irrespective of different vehicles and an efficient time as much as possible.our

mechanic is reach the customer fastly.value proposition that we are greating awareness to

people abt toll free number.

Competitive Analysis and Value Enhancement

(Activity 2.1.4): On which attributes the new product (or service) and its offering will

excel those of the competitors, and also own existing product (or service)? What choice

do you like to make for the future product (or service) and why? Explain briefly. As a

cnsequence, to what extent the customer values will then excel?

By successful providing service to cities and managing different vehicles holders..we areconcentrated on towns and rural areas by given a best service to customers.providing best

service with an less time by given a customer value it automatically increase our brand

image giving a customer value as my great concentration.

SECTION 2: FUNCTIONSANDTHEIRREQUIREMENTSFunctions to perform in support of attributes

(Activity 2.2.1): Describe the main functions that are needed to perform in support of

attributes, and explain them using the definition of a function.

Interfacing with customers,reliability, call centers these have attributes that we required tomake the work so strongly. These service is providing to carried a funcition.providing a

service of low cost at an specified amount of time.

Description of prioritized functions

(Activity 2.2.2): Describe which functions top as the most important ones. Comment how

far the second and third fall below the first most important function. Compare the

functional importance of the new product (or service) with that of the old product (orservice). Explain briefly what opportunity previals for the new product (or service).

The service that we are providing to people by powerfully,trust and creating a brand

image and giving service to customers so efficiently having a low cost, providing best

service.

General requirement analysis

(Activity 2.2.3): What are major general requirements and how much are they relevant to

the already identified attributes? What functional requirement helps at least the top

identified function the most? Which are the most essential general requirements forinnovation? Briefly explain why are they so important.

Providing 24 hours facilities, managing cooperation with different brands, creating

awarenss about toll free number by these requirements of things make them so essential

for general requirements by providing service to customers of different sectors.


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SECTION 3: BRANDINGANDCORPORATE IMAGE

Describe the archetype image of the firm(Activity 2.3.1): Investigate to which archetype does the producer of the product (or

service) belong. Which are the predominat brand values that have contributed to such a

coprorate image?

Providing service to different vehcles and giving great respect to customers.these are my

archetype.providing service to all vehicles means manging to all type of mechanics.spare

parts it all depend on all things.

Does the new prod

XPS Viewer.lnk

uct enhance the brand image?

(Activity 2.3.2): Explain how brand values support the product value realization. Which

brand value shows up as the predominat one. Comment whether this would enhance the

brand value of the producer (or servcie) or the retailer, and how? (Activity 2.3.2): Explain

how brand values support the product value realization. Which brand value shows up as

the predominat one. Comment whether this would enhance the brand value of the producer

(or servcie) or the retailer, and how?

Yes, the new product enhance the brand image so greatly.the service that they are given in

market make them strong relationship with customers to enhance their brand image.

The way they providing a service to customers to enhance the brand image soo greatly.

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