your role in the new media revolution

The Marketing

Revolution

New Rules. New Ideas.

Your Role in the Revolution

Anthony ColesVia Media Communications

Friday 29th August, 2008

Roles

Leadership

Roles

Character

Roles

Ideas

Roles

Sacrifice

Roles

Inspiration

Your Role?

Lead?

Follow?

Follow Old Roles?

“Traditional” Media “Direct” Media

Lead In New Roles?

Where to for help?

1 Search marketing· Search engine

optimisation (SEO)· Pay Per Click (PPC)· Trusted feed

2 Online PR· Media alerting services· Portal representation· Blogs and RSS

3 Online Partnerships· Link-building· Affiliate marketing· Sponsorship· Co-branding

4 Interactive ads· Display ads/banners· Rich-media· Dynamic/behavioural· Sponsorship

5 Opt-in e-mail· Cold (rented list)· Co-branded e-mail· 3rd party e-newsletters· House list e-mails

6 Viral marketing· Pass-along· Prompted· Incentivised

Web siteand

microsites

Offline communications1. Advertising2. Personal selling3. Sales promotion4. PR5. Sponsorship

Offline communications6. Direct mail7. Exhibitions8. Merchandising9. Packaging10. Word-of-mouth

Online communications Offline communications

google.com/adsensesearchmarketing.yahoo.com/en_au/

Where to for help?








Web siteand

microsites




dgm-au.comcommissionmonster.com.au

clixgalore.com.au

Where to for help?








Web siteand

microsites




doubleclick.com/atlassolutions.com/

eyeblaster.com/

Where to for help?








Web siteand

microsites




adma.com.au

Where to for help?








Web siteand

microsites




youtube.commarketingsherpa.c

omadage.com/digital/

aimia.com.au

Where to for help?








Web siteand

microsites




REVOLUTION?

Thank You

VIAMEDIA.COM.AU0413 756289

[email protected]

E-commerce / Direct sales

Manager

Conversion/Proposition

Development

Acquisition (E-marketing

Manager)

DirectAcquisition

PartnerAcquisition

PPC search specialist

SEO search specialist

Interactive ad specialist

Affiliate specialist

Sponsorship specialist

Online PR specialist

Development :planning

Requirementsanalyst

Informationarchitect

Usability analyst

Development &change manager

Development :implementation

Web designer

Web developer (coding or admin)

Project manager

Creative & copycreation

Contentmanagement

Onlinecopywriter

Translator

Content/metadata administrator

Retention

E-CRM Manager

PromotionsExec

E-mail marketing.Messaging

E-CRM(cust data)Executive

Sales analyst

Operations

Customerservice

Online Support agent

Telesales/Customer support

Analysis &Reporting

Commercialanalyst (MI)

Web analytics

Creative & copyspecialist

Customerservice also

within retention

Infrastructure

ServiceLevel manager

Business,country

marketing

IT orAgency

Agency,business,country

marketing

Finance/Bus.

Reporting

Business,country

marketing

Operations,ContactCentre

IT orhosting

company

Community manager

The e-Marketing Organisation

your role in the new media revolution

Economy & Finance

follow

role

roles

lead