your social media blueprint - learning library...
TRANSCRIPT
2/18/2013
1
Bringing it all together
Your Social Media Blueprint:
Bringing it all together
Nice to Meet You
Amy Chorew
VP Platform DevelopmentpBetter Homes and Garden
Real Estate@amychorew
Word of Mouth Marketingis the most powerful form of
marketing there is
Getting Started...
marketing there is
2/18/2013
2
Technology
magnifies
Getting Started...
git
You spend less time convertingprospects to clients who:
Online Marketing
• Know you
• Lik• Like you
• Trust you
Business has shifted. How do you market your
business in the virtual world?
2/18/2013
3
Strategy One
Decide on the Hub of your Online Marketing
Replace marketing that does not work . . .
Website = Central Focus
Website and/or
Facebook Personal
Facebook Business
PageTwitter
and/orBlogLinked In
Mail and Other Enewsletters
Website Features
• Search for all local marketplace inventory
• View multiple photos and videos for listings
• Contact an agent broker or mortgage• Contact an agent, broker or mortgage professional
• Learn “basic” information about the real estate process
2/18/2013
4
Where are your Potential Clients?
Strategy Two: Create a Short List
• Website / Blog
• Google Profile
• Trulia/Realtor/Zillow Profile
• Facebook – Personal
Optional:
Twitter : Update and Engage daily
Google+: Update and Engage daily
Flickr: Upload photos, comment, participate in groups weekly
YouTube: Post local video content weekly
Yelp: as you can
FourSquare: as you can
2/18/2013
5
Strategy Three:Set Goals
• Who will you friend?
• What will you post?
• How often
• Set for each service
Strategy Four:Use your Calendar Ruthlessly
U d 3 W klWEBSITE / BLOG
Update 3 x Weekly
2/18/2013
6
Website Check List – 3 times/week
• Post content • Update information
How do we address needs of consumer?
• Integrity of your company (think testimonials)
• Knowledge of the process ( think learning)
• Responsiveness of your company (think instant) p y p y ( )
• Knowledge of the market (think visuals)
PROFILESUpdate your Profiles Quarterly
2/18/2013
7
Profile Check List
Current Picture
Current BIO
Links to your WebsiteLinks to your Website
Update your Connections
LINKEDINTwice a Month
LinkedIn Check List- Monthly
Make connections
Update your status
Participate in Group ConversationParticipate in Group Conversation
2/18/2013
8
Daily
Top Timeline Mistakes
• #1 - Cover Photo
2/18/2013
9
Top Timeline Mistakes• #2 – Not completing “About” info
Top Timeline Mistakes
• #3 – Posting only one type of content
Status Updates outperform Photos by 21.1% “Likes”Videos are KING of Shares, outperforming Photos by 90%
(Wildfire App Survey April 2012)
Posts that Create Massive Engagement
on Facebookon Facebook
2/18/2013
10
Top Ways to Engage Fans
• Create posts that spark conversation or create emotion
Top Ways to Engage Fans
Let your fans offerfans offer opinions and give feedback
Top Ways to Engage Fans
Have a clear call to action – Tellaction Tell your fans what you want them to do!
2/18/2013
11
Raving Fans
What about your Raving Fans
3 Twitter for Business Tips
2/18/2013
12
Dominate Twitter
• Optimize your profile• Profile picture
• Bio
• Location
• Website/Social Sites
Dominate Twitter• Use Twitter Lists• Identify target to follow
through Twellow, Twitter search, WeFollow
• Create list to organize special interests
• Check groups and interact and RT
Dominate Twitter
Share:• Photos
• Tips
N• News
• Events
• Links
• Videos
• Blog
2/18/2013
13
Strategy Five:Leverage Content and Software
Get Organized!
• Use Email software
Folder for Fodder– Folder for Fodder
• Google.com/Alerts
• Zite or Flipboard
• Hootsuite.com
Find Content to CurateGoogle Alerts – google.com/alerts
On iPad
2/18/2013
14
Social Networking
“The end result is always for a
40
meeting face to face.”