WE LIKE STORIES. WE LIKE HEARING THEM. WE LIKE TELLING THEM. WE KNOW EVERY BRAND, BUSINESS AND PERSON HAS A STORY. WE LIKE HOW A FILM BREATHES LIFE INTO A STORY,MAKING IT MOVE, MAKING IT BEAUTIFUL. OUR STORY HAS BEEN 60 YEARS IN THE MAKING. SO WE KNOW HOW BEST TO TELL YOURS. WHAT IS YOUR STORY?

BY ITN PRODUCTIONS

YOUR STORY

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Most of you will be familiar with ITN as the producer of the news on ITV, Channel 4 and Channel 5. You may also be aware that ITN Productions is ITN’s creative production division making television programmes such as The Agenda with Tom Bradby for ITV, Dispatches for Channel 4, Harrow – A very British school for Sky1, and Mud Men for History. What you may not know is that ITN Productions also produces TV commercials and sponsorship bumpers, branded content, corporate video, digital media including apps, VOD and outdoor, and digital sport including English and Scottish Premier League football. This booklet shares and celebrates some of our best content.

Best wishes,

Mark BrowningManaging Director

Avios Connected

Client: Avios

What does the future of wearable technology, proximity marketing and Avios look like? Our future vision film takes a look in to the world of Avios collection and smart technology showing a day in the life of someone who is about to ask a very important question.

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Night Tube

Client: Transport for London

This film takes a new look at the tubes, blending slow motion footage and black and white footage, with high contrast text to deliver the key information you need to know about the iconic launch of London Underground’s Night Tube. This film formed part of a range of internal and external communications that ITN Productions is producing in the run up to the launch.

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The World’s First All Lego Ad Break

Client: Warner Bros, BT and Confused.com

ITN Productions produced the adverts for BT and Confused.com which achieved over 1million views online, won 2 Gold Cannes Lions 2014, and 4 Golds and the Grand Prix at the Media Week Awards 2014.

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Experience a Deal

Client: Simmons & Simmons

Ever wondered exactly how a corporate merger deal works? In this film a Partner, Associate and Trainee take you through the process, step-by-step in our photo-led animation for international law firm, Simmons & Simmons.

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LifeSkills Created with Barclays

Client: Barclays

Barclays’ education programme and work experience matching service LifeSkills partnered with ITV for a week-long campaign, following two young people during their work experience. Shot and delivered on the same day, ITN Productions were responsible for delivering daily TV ads and digital content showing first-hand what it’s like to do work experience.

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Kia’s Road to Rio Ad Funded TV Series

Client: Kia

Ahead of the biggest event in the world’s footballing calendar ITN Productions created a 6 part series broadcast on Dave for the official sponsor of 2014 FIFA World Cup Brazil™, Kia. The documentary follows a comic duo on their exploration of the countries, people and cultures which the world came to know so well during the World Cup.

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The Great Business Debate

Client: The Confederation of British Industry

We wanted to stimulate debate around business in the UK, looking at the advantages it brings to the economy as a whole. Taking a cross section of people, this film plays out it will be revealed that our characters, although seemingly in different locations, are in fact sitting around the same table.

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Virgin Active Tennis Launch Campaign

Client: Virgin Active

Virgin Active leveraged ITN Productions’ real-time digital content capabilities, to produce engaging same-day social media films for major events and campaigns. Our digital team boosted the content, achieving coverage on 24 online news desks (reach of 190+ million users), as well as securing 11 television news broadcasts. Total equivalent media spend was over £1M.

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British Council Connecting Classrooms

Client: The British Council

We visited a school in Lagos, Nigeria, and a school in Devon, UK, to capture the magic of the British Council’s global education programme.

The creative involved mirroring shots across both UK and Nigerian classrooms. ITN Productions delivered 9 pieces multiplatform content to share cultural experiences and boost the profile of the programme.

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Continental Tyres Sponsors Dancing On Ice

Client: Continental Tyres

Continental wanted to promote their winter tyres through sponsorship of the final series of Dancing On Ice. For the second year they came to ITN Productions for full creative and production of sponsorship idents as well as digital content, which saw Torvill and Dean doing a break test at Mercedes Benz World.

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iFORESEE Character Animation

Client: Tata Consultancy Services

As part of a B2B campaign for global consultancy firm TCS, we designed a set of characters (including the ghost of Albert Einstein) to launch TCS’s new retail stock forecasting product .

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Key Contacts

Creative and Digital Content

Simon Baker, Head of Branded ContentE: Simon.Baker@itn.co.uk T: +44 (0)207 430 4511

Simeon Berends, Head of Digital SolutionsSimeon.Berends@itn.co.uk T: +44 (0)207 430 4056

@itnproductionsitnproductions.com

Commercials

Adam Barnett, Head of CommercialsE: Adam.Barnett@itn.co.uk T: +44 (0)207 430 4183

Robin Gibson, Commercial DirectorE: Robin.Gibson@itn.co.uk T: +44 (0)207 430 4143

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What our clients say about us

“I wanted to send you my personal appreciation to each of you for the great work you’ve done. It’s been a pleasure working with you all – you made my job easy. I particularly appreciated your responses and solutions to the feedback I gave during editing. The film itself captures exactly what I wanted and the BBC and Commonwealth Secretariat are very happy with it. Members of the programme’s operations team are also delighted with the result.”

Andrea Mason, Marketing & Communications Manager, British Council

“ITN Productions were the true heroes of the LEGO ad break, the team produced the ads for BT & Confused. Their enthusiasm and commitment from the very beginning were fantastic, accommodating very tight timing and budget restrictions and remarkably unfazed by the need to accommodate feedback from so many stakeholders. We were absolutely delighted with how the final ads looked - as were the clients themselves.”

David Wilding, Head of UK Planning, PHD UK

“I found ITN Productions one of the most professional teams I have ever worked with. They created a film that was creative, clever, extremely well-polished and perfect for what we needed.”

Jim Hytner, G14 CEO of IPG Mediabrands