11740 US 42 N, Plain City, Ohio 43064 • Phone (614) 873-4683 • Fax (614) 873-5751 • www.selectsires.com

YOUR SUCCESS Our PassionWould it be your dream come true to fi nd one source to handle your herd’s reproductive program? Well, you have found that one source – Select Sires!

For 45 years, our passion has been your success. Dairy produc-ers like you have turned to Select Sires for semen and services and through time, Select Sires has become a trusted source for breed-leading genetics, superior programs and the best trained, professional sales and service staff.

Select Sires is your cooperative. Your elected board of directors and Select Sires team of employ-ees takes pride in your trust and is committed to helping you suc-ceed and improve the profi tability and productivity of your herd.

As a cooperative, Select Sires op-erates as effi ciently as possible, protecting your assets while de-livering the products and services you require. As a customer, not only do you receive the greatest selection of genetics coupled with reproductive expertise, service and products, but you become an owner of the industry-leading cooperative where the profi ts are paid back to you.

The Program for Genetic Advancement™ • (PGA™) is focused on accuracy for youIndustry’s only true national proving program• - Organized so no more than 25% of the daughters are in any one part of the country- Includes herds from 100 to 10,000 cows- Includes large numbers of reference sires in most herdsHigh selection pressure (1:10)• Testing progeny daughters for parentage • verifi cation First A.I. program to use marker-assisted • selection, all sire candidates genomic tested

Industry LEADING Genetics

Fertility WITHOUT CompromiseSelect Sires’ quality control department has over 150 • years of combined experience - most in the industryQuality standards above industry standards• Annually reviewed by independent third-party specialists• Backed by in-house quality research and fertility • evaluation program- Collect over 1 million records to analyze individual bull fertility

and identify Superior Settlers™Measured by Select’s own Composite Fertility Index™ • (CFI™), a composite of all available fertility dataMore positive SCR bulls than any other A.I. source•

The Program for Fertility Advancement™ (PFA™) is • backed by a core group of research herds that participate in semen-quality or extender fi eld trials on an ongoing basis to facilitate semen distribution and data recovery in a timely fashionThe only program of its kind, PFA is the largest fertility • research program with over 155 herds totaling more than 170,000 cows

Program forFertility Advancement

The Program for Genetic Advancem•

Investing in YOUR FutureSelect Sires annually invests more than $250,000 in research • related to fertility and reproductionIn 2009, Select Sires initiated and/or completed 38 research • projects from our in-house lab, fi eld research trials with PFA and joint university research with partnersJust to name a few, prior research trials have dealt with: • increased semen quality and quantity, cell harvest, bull health, female fertility, sexed semen, early maturation of calves, heat detection, synchronization and novel semen extenders

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Programs to Help You Succeed

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...a customized approach to reproductive management

Select Sires offers a portfolio of reproductive services, products, programs and consulting that can be utilized to help you solve reproductive issues in your herd. Some examples include:

Professional technician service• Systematic heat detection programs such as tail striping, including • training of your employees if you desireReproductive training resources in English and Spanish• Professional A.I. training and refresher courses• Provide assistance to source and train on-farm reproductive • specialistsRecords analysis and reproductive troubleshooting using the • Select RePRO Analysis™ softwareComplete line of herd health and management products• Expertise in utilizing the BioPRYN• ® pregnancy test

Select RePRO AnalysisCustom-designed for Select Sires customers • Ability to import data from major dairy management records • systems including Afi Milk®, ALPRO™, Dairy Comp 305, DairyPlan, Dairy Plus™, DairyQuest and PCDartIdentify herd performance compared to benchmarks set by • dairy managementClarify goals for herd performance• Facilitate discussion about how to meet your goals• Monitor progress toward desired herd performance•

...your genetic business plan

Developing a herd of cows with the type and production you demand, that’s the goal of the world’s most trusted mating program, Select Mating Service™ (SMS™).

Saves you time in daily herd management• Results in more consistency in the type traits that correlate to longer-lived cows• Manages inbreeding and controls recessives through in-depth pedigree analysis and • computer technologyPromotes genetic progress for traits that are both high and low in heritability• New genetic ranking program provides the option to enhance your return from years • of genetic investmentNew sire selection index program provides the ability to create a custom sire ranking • for selection of genetics that specifi cally fi t your goals

Genetic Selection Made Easier

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Healthy cows are crucial to your operation - HealthMark™ uses Somatic Cell Score (SCS), Daughter Pregnancy Rate (DPR) and Productive Life (PL) which includes DNA

gene-marker technology to produce long-lived, healthy cows.

FeedPRO™ optimizes the selection for in-• creased production, moderating body size while maintaining body condition score and daughter fertility Look for the FeedPRO logo to identify Select • Sires lineup bulls that meet the index criteria which predict greater income over feed cost Backed by industry research and endorsed by research geneticists, • FeedPRO sires excel in the genetic traits that meet the needs and demands of today’s commercial dairy producers

When primary selection traits between bulls are equal, looking at fertility measures as a second-ary criterion may help gain a percentage or two in conception rate. In these situations, you can

trust Select Sires’ Superior Settler™ designation - the mark of higher fertility given only to sires that excel in laboratory analysis and fi eld-based non-return data.

Based on extensive research of 1,000 sires with high reliability Productive Life (PL) values, Select Sires has identifi ed the combination of type traits that are predictive of productive life and have formulated

an index which appropriately weights those traits. On average, Herdlife Builders™ out-perform active A.I. sires for Productive Life and Udder Composite (UDC) while offering moderate stature.

The Trusted Leader in Sexed-Semen FertilityAs the fi rst major A.I. company to offer sexed semen, Select Sires • has the experience and expertise that guarantees the highest quality product for your breeding programSelect Sires has the most prestigious offering of sexed bulls in the • industry and provides options for even the most particular breeder.Knowledge from Select’s on-farm and laboratory research has been • used to maximize the quality and fertility of each gender SELECTed™ sireSelect Sires’ highest ranking bulls for fertility, based on conventional • semen conception data, are routinely considered as candidates for the gender SELECTed semen programMaintaining the largest battery of • gender SELECTed sires allows highly-trained sexing technicians to choose only those sires with the highest quality sperm cells for processing

Select Sires Inc. • 11740 US 42 N, Plain City, Ohio 43064 • Phone (614) 873-4683 • Fax (614) 873-5751 • www.selectsires.com™Program for Genetic Advancement, PGA, Superior Settler, Composite Fertility Index, CFI, Program for Fertility Advancement, PFA, Select Reproductive Solutions, SRS, Portfolio of Reproductive Solutions, Select RePRO Analysis, Select Mating Service, SMS, gender SELECTed, FeedPRO, HealthMark, Herdlife Builder and DIAMOND SELECTion are all trademarks of Select Sires Inc. ®BioPRYN is a registered trademark of Bio Tracking LLC.

Sires earning the DIAMOND • SELECTion™ designation excel in many of the more highly heritable traits and provide a mating that results in a consistent type pattern time after time Barn-pleasing cows that dairy producers love to milk because they • excel in production, udders and feet and legs and they last for many lactations Select lineup sires earn the designation through a formula which • weights production traits at 40 percent, type traits at 40 percent and fi tness traits at 20 percent

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“The best thing that we’ve ever done here on transitioning 2-year-olds is go to sexed semen. I use sexed semen for one reason - to get a smaller calf and not bruise up a fi rst-calf heifer.” - Gary Henrickson, Bella Holsteins, Platteville, Colo.

2,000-cow dairy