your website is your online showroom
DESCRIPTION
Nearly every business across the globe, no matter how large or small, has its own website. And, people can visit a company website, around the clock, for support or information about products and services. Though, this dynamic tool will only reap the benefits of acquiring clients, increasing sales, reinforcing credibility, and supplying valuable information to your target market, if you provide the right information in the right way. With more than two billion Internet users in existence worldwide, it’s critical for business owners to shine a spotlight on this all-important online display area. Here are some top tips that will enhance your website presentation.TRANSCRIPT
Your Website Is Your Online Showroom
By: Roy DiMarcoApril 30, 2014
Your Website is Your Online Showroom
@HLDNOW
It’s important for your website to look and function at
its best.
The same attention to detail that you put into your
brick and mortar should be applied to your business’s
website.
Think of it as your online showroom;
it’s a reflection of your business!
Tips that will enhance your
website presentation
@HLDNOW
Make sure that your website is appealing to the eye.
Use a professional-looking and sharp design that
portrays credibility.
Perception is reality.
Utilize clean, engaging images, but don’t overdo it.
Don’t be afraid to ask others for their opinion before
making a final decision on the design… in fact we
encourage it!
Tip #1: Keep Design in Mind
@HLDNOW
Ensure that the content on your website is relevant to
your audience.
Update the content on an ongoing basis.
Your blog and news sections should be dominant on
the homepage because this is where content is being
added more frequently.
Blog commentary also demonstrates that your
business is an industry thought leader in your field.
Spelling and grammar in all areas of your site must be
accurate.
Tip #2: Content is King
@HLDNOW
Insert social media icons/ buttons on your website’s
homepage to increase your online following.
Choose a prominent location on the homepage,
making it clear that your company is available and
contactable on social networks.
Tip #3: Situate Social Media
@HLDNOW
Keywords are an integral part of a website’s SEO.
If you fail to include relevant keywords in your
content, search engines may never find them.
Once you’ve identified the right keywords, include
them in page titles, sub headings, main body copy,
URLs, image file names, and ALT text.
Tip #4: SEO is the Way to Go
@HLDNOW
46% of mobile web users are unlikely to return to a
website that they had trouble accessing.
57% are unlikely to recommend the site, according
to a 2011 survey by Compuware.
Don’t Forget About Mobile Web Users!
@HLDNOW
So, while you can create the greatest website,
if it can’t be read from a smart phone,
you’re losing out on valuable customers!
To read the full blog post:http://hldcommunications.com/website-online-showroom/
@roydimarco @HLDNOW
Roy DiMarco
A second generation advertising and marketing executive, Roy DiMarco is the
President & CEO of HLD Communications. He is a hands-on leader who has
a flair for finding effective solutions to clients’ marketing challenges.
email: [email protected]