you're online~ now what?

© Constant Contact 2015

Sandra FloresBusiness Solutionist

[email protected]

Welcome

"We provide motivated small to mid size companies money making processes.

So they can be more productive, create more sales, stronger relationships and grow their business rapidly.”

© Constant Contact 2015

You’re Social, Now What?Find out which networks are right for you and how to use them

Par-ti-ci-pate

BE A MARKETERAll it takes is Constant

Contact® #BeaMarketer

Agenda

5

1.Top 5 social networks• Facebook• Twitter• LinkedIn• Pinterest• Instagram

2.Creating and curating content3.Photos, word images, and video4.Next steps

Agenda

6



Business value: Reach large audiences

1. Top 5 social networks: Facebook

Use Facebook’s Insights tool

Be aware of Facebook’s algorithm

Create and share the right content

8


Facebook content that worksPhotos Status updatesVideos

9


The “EdgeRank” algorithm shows posts based on …

Facebook has an algorithm

• Interest of your fans• The post’s performance among

other users• Performance of your past posts• Type of post the users prefer• How recent the post is

10


What types of posts are doing well

Engagement metrics

Who engages with your content

Use Facebook’s Insights tool to know what works

for you

When your fans are online

Agenda

12


2.Creating and curating content3.Photos, word images and video4.Next steps

Business value: Fastest way to reach your

audience

1. Top 5 social networks: Twitter

Use Twitter Analytics

Be helpful

Stand out with your tweets

14


Twitter content that worksImages Short tweets Hashtags

15


Be helpful

• Link to blog posts from you or experts• Offer facts, stats or tips• Answer customer questions• Participate in conversations• Don’t make it all about you

16


Mentions

Top tweets

Engagements

Use Twitter’s analytics tool to know what works

for you

Audience insights

Agenda

18



Business value: Establish your expertise

1. Top 5 social networks: LinkedIn

Use LinkedIn Analytics

Be an information source

Share what you know and read

20


LinkedIn content that worksBlog posts/long

postsImages Links

21


Build your expertise: Be an information source

• Share current news (yours and industry)• Offer and ask for perspective on

current topics• Use the right keywords for SEO• Post regularly

22


Clicks and interactions

Engagement

Follower demographics

Use LinkedIn’s analytics tool to know what works

for you

Visitor demographics

23


LinkedIn: What to do next

1.Start a blog or use LinkedIn’s Publisher tool.2.Create and share the content that’s getting the best results.3.Share content from a variety of sources.4.Evaluate your analytics (monthly, quarterly).

Agenda

24



Business value: Drive people to your website

1. Top 5 social networks: Pinterest

Use Pinterest Analytics

Promote and provide value

Share eye-catching images

26


Pinterest content that worksBeautiful images Long imagesWord images

27


Promote and provide value

• Share product photos• Link to your blog posts • Use the right keywords in

titles and descriptions• Maintain balance: Share

content from other sources

28


Engagement

Popular content

Pins from your website

Use Pinterest Analytics to know what works for

you

Audience demographics and interests

Agenda

30



Business value: Photos help people get to

know you

1. Top 5 social networks: Instagram

Use Iconosquare for analytics

Put your audience in the moment

Share eye-catching images

32


Instagram content that worksPhotos that stand

outWord images Videos

33


Put your audience in the moment

• Share behind the scenes images and videos• Educate them• Use hashtags• Tag your location

34


Engagement

Top images

Best time to post

Use Iconosquare to know what works for

you

Hashtags

35


Instagram: What to do next

1.Share images that tell the story of your business.2.Use relevant hashtags to get found.3.Use Iconosquare to find the right day and time to post.4.Evaluate your analytics (monthly, quarterly).

Agenda

36



37

50% 30% 20%Ask questions,

use images & video.Get likes, shares

& comments.

Be useful. Give

interesting information.

Promotion

Content best practices: Write for your audience, not for you

2.Creating and curating content

38


Content curation is sharing content from other sources.

39


Where do you find it?• Check the news• Read blogs• Follow others on social media•Google Alerts• Subscribe to email lists• Customers or employees•Don’t forget to give credit to the original author or source!

Presidential election predictionsExperts say it’s a tight race between the top 2 candidates.more on page 2 …

State economy outlookLeaders discuss economy improvements at annual meeting.

more on page 7…

Oscar nominees revealedAcademy announces list of this year’s best films and actors.

more on page 12 …

40


Repurpose and Reuse

Agenda

41



43

PowerPointCanva

PicMonkey

3. Photos, word images, and video

Photos: Stock• FreeDigitalPhotos.net• StockVault.net• FreeImages.com


44

45

Create word images• Tips•Quotes• Promotions• Announcements



•*All sizes noted are in pixels 46

FacebookCover photo 851x315Profile photo 180x180 Tab 111x74Link image 1200x627Shared image 1200x1200

TwitterHeader 1500x500Profile photo 400x400Shared photo 1024x512In-stream photo preview 220x440

Google+Profile photo 250x250Cover photo 2120x1192Shared image (minimum) 250x250PinterestProfile photo 600x600Pins 735xinfinite (when clicked)Board thumbnail 222x150

LinkedInStandard logo 100x60Square logo 50x50Banner image 646x220Share image size limit 100 MBProfile photo 200x200Cover photo 646x220

InstagramProfile photo 161x161Square image in feed 600x600Landscape image in feed 600x450Portrait image in feed 1080x1350YouTubeProfile photo pulled from Google+Channel art 2560x1224Custom video thumbnail 1280x720

Photos: Social media image size guide*

47


Video

Share via social


Broadcasting live from your smartphone from wherever you are• Show behind-the-scenes• Interact with followers• Answer questions• Interview experts• Use for training/how-to

Streaming video

• Up to 4 people can broadcast

• Can schedule broadcasts• Promote your broadcast

via Twitter• Viewers can comment or

appear as a guest• Permanently appears on

your profile

Blab• One person can

broadcast at a time• Can schedule broadcasts• Promote your broadcast

via Twitter• Viewers can comment• Disappears at the end of

live broadcast

Meerkat


• One person can broadcast at a time

• No scheduling in advance• Promote your broadcast

via Twitter• Viewers can comment• Appears on your profile

for 24 hours

Periscope

Agenda

50



51

Plan weeklyTake time on Friday to think about the next week

Be flexibleLeave 1 or 2 posts open for something that comes up

Take time for ideas. Create an editorial calendar.

4. Next steps

52

4. Next steps

Don’t forget about email

54

4. Next steps

• Promote emails on social media with Social Share• Schedule your posts with Facebook

or Hootsuite• Set up searches to monitor what

others are saying• Spend 20 minutes at a time, 3-5

times a week

Save time with simple tools

1. Start with what you’ve got

•Growth takes time•Growth is an ongoing process• Efforts must be organized & consistent • A combination of traditional and modern methods are most successful

Growing your list sounds complicated but it doesn’t have to be if you understand.

Exclusive Offer for Today’s Participants

you're online~ now what?

Social Media