you're social-now what??
TRANSCRIPT
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© Constant Contact 2015
You’re Social, Now What?Find out which networks are right for you and how to use them
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BE A MARKETERAll it takes is Constant
Contact® #BeaMarketer
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Agenda
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1.Top 5 social networks• Facebook• Twitter• LinkedIn• Instagram
2.Creating and curating content3.Photos, word images, and video4.Next steps
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Agenda
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1.Top 5 social networks• Facebook• Twitter• LinkedIn• Instagram
2.Creating and curating content3.Photos, word images, and video4.Next steps
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Business value: Reach large audiences
1. Top 5 social networks: Facebook
Use Facebook’s Insights tool
Be aware of Facebook’s algorithm
Create and share the right content
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1. Top 5 social networks: Facebook
Facebook content that worksPhotos Status updatesVideos
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1. Top 5 social networks: Facebook
The “EdgeRank” algorithm shows posts based on …
Facebook has an algorithm
• Interest of your fans• The post’s performance among
other users• Performance of your past posts• Type of post the users prefer• How recent the post is
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1. Top 5 social networks: Facebook
What types of posts are doing well
Engagement metrics
Who engages with your content
Use Facebook’s Insights tool to know what works
for you
When your fans are online
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1. Top 5 social networks: Facebook
Facebook: What to do next
1.Find out what content is working for your fans.2.Create and share the content they want.3.Use Facebook’s scheduling tool to post when your fans are online.4.Evaluate your Insights (monthly, quarterly).
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Agenda
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1.Top 5 social networks• Facebook• Twitter• LinkedIn• Instagram
2.Creating and curating content3.Photos, word images and video4.Next steps
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Business value: Fastest way to reach your
audience
1. Top 5 social networks: Twitter
Use Twitter Analytics
Be helpful
Stand out with your tweets
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1. Top 5 social networks: Twitter
Twitter content that worksImages Short tweets Hashtags
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1. Top 5 social networks: Twitter
Be helpful
• Link to blog posts from you or experts• Offer facts, stats or tips• Answer customer questions• Participate in conversations• Don’t make it all about you
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1. Top 5 social networks: Twitter
Mentions
Top tweets
Engagements
Use Twitter’s analytics tool to know what works
for you
Audience insights
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1. Top 5 social networks: Twitter
Twitter: What to do next
1.Keep track of what tweets get the most engagement.2.Create and share the content that’s getting the best results.3.Use a scheduling tool like Hootsuite or Buffer to post tweets.4.Evaluate your analytics (monthly, quarterly).
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Agenda
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1.Top 5 social networks• Facebook• Twitter• LinkedIn• Instagram
2.Creating and curating content3.Photos, word images, and video4.Next steps
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Business value: Establish your expertise
1. Top 5 social networks: LinkedIn
Use LinkedIn Analytics
Be an information source
Share what you know and read
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1. Top 5 social networks: LinkedIn
LinkedIn content that worksBlog posts/long
postsImages Links
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1. Top 5 social networks: LinkedIn
Build your expertise: Be an information source
• Share current news (yours and industry)• Offer and ask for perspective on
current topics• Use the right keywords for SEO• Post regularly
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1. Top 5 social networks: LinkedIn
Clicks and interactions
Engagement
Follower demographics
Use LinkedIn’s analytics tool to know what works
for you
Visitor demographics
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1. Top 5 social networks: LinkedIn
LinkedIn: What to do next
1.Start a blog or use LinkedIn’s Publisher tool.2.Create and share the content that’s getting the best results.3.Share content from a variety of sources.4.Evaluate your analytics (monthly, quarterly).
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Agenda
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1.Top 5 social networks• Facebook• Twitter• LinkedIn• Instagram
2.Creating and curating content3.Photos, word images, and video4.Next steps
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Business value: Photos help people get to
know you
1. Top 5 social networks: Instagram
Use Iconosquare for analytics
Put your audience in the moment
Share eye-catching images
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1. Top 5 social networks: Instagram
Instagram content that worksPhotos that stand
outWord images Videos
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1. Top 5 social networks: Instagram
Put your audience in the moment
• Share behind the scenes images and videos• Educate them• Use hashtags• Tag your location
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1. Top 5 social networks: Instagram
Engagement
Top images
Best time to post
Use Iconosquare to know what works for
you
Hashtags
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1. Top 5 social networks: Instagram
Instagram: What to do next
1.Share images that tell the story of your business.2.Use relevant hashtags to get found.3.Use Iconosquare to find the right day and time to post.4.Evaluate your analytics (monthly, quarterly).
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Agenda
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1.Top 5 social networks• Facebook• Twitter• LinkedIn• Instagram
2.Creating and curating content3.Photos, word images, and video4.Next steps
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50% 30% 20%Ask questions,
use images & video.Get likes, shares
& comments.
Be useful. Give
interesting information.
Promotion
Content best practices: Write for your audience, not for you
2.Creating and curating content
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2.Creating and curating content
Content curation is sharing content from other sources.
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2.Creating and curating content
Where do you find it?• Check the news• Read blogs• Follow others on social media•Google Alerts• Subscribe to email lists• Customers or employees•Don’t forget to give credit to the original author or source!
Presidential election predictionsExperts say it’s a tight race between the top 2 candidates.more on page 2 …
State economy outlookLeaders discuss economy improvements at annual meeting.
more on page 7…
Oscar nominees revealedAcademy announces list of this year’s best films and actors.
more on page 12 …
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2.Creating and curating content
Repurpose and Reuse
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Agenda
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1.Top 5 social networks• Facebook• Twitter• LinkedIn• Pinterest• Instagram
2.Creating and curating content3.Photos, word images, and video4.Next steps
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PowerPointCanva
PicMonkey
3. Photos, word images, and video
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Photos: Stock• FreeDigitalPhotos.net• StockVault.net• FreeImages.com
3. Photos, word images, and video
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Create word images• Tips•Quotes• Promotions• Announcements
3. Photos, word images, and video
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3. Photos, word images, and video
•*All sizes noted are in pixels 37
FacebookCover photo 851x315Profile photo 180x180 Tab 111x74Link image 1200x627Shared image 1200x1200
TwitterHeader 1500x500Profile photo 400x400Shared photo 1024x512In-stream photo preview 220x440
Google+Profile photo 250x250Cover photo 2120x1192Shared image (minimum) 250x250PinterestProfile photo 600x600Pins 735xinfinite (when clicked)Board thumbnail 222x150
LinkedInStandard logo 100x60Square logo 50x50Banner image 646x220Share image size limit 100 MBProfile photo 200x200Cover photo 646x220
InstagramProfile photo 161x161Square image in feed 600x600Landscape image in feed 600x450Portrait image in feed 1080x1350YouTubeProfile photo pulled from Google+Channel art 2560x1224Custom video thumbnail 1280x720
Photos: Social media image size guide*
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3. Photos, word images, and video
Video
Share via social
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3. Photos, word images, and video
Broadcasting live from your smartphone from wherever you are• Show behind-the-scenes• Interact with followers• Answer questions• Interview experts• Use for training/how-to
Streaming video
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Agenda
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1.Top 5 social networks• Facebook• Twitter• LinkedIn• Pinterest• Instagram
2.Creating and curating content3.Photos, word images, and video4.Next steps
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Plan weeklyTake time on Friday to think about the next week
Be flexibleLeave 1 or 2 posts open for something that comes up
Take time for ideas. Create an editorial calendar.
4. Next steps
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4. Next steps
Don’t forget about email
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4. Next steps
• Promote emails on social media with Social Share• Schedule your posts with Facebook
or Hootsuite• Set up searches to monitor what
others are saying• Spend 20 minutes at a time, 3-5
times a week
Save time with simple tools
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Resources
44
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