yournalism: a bottom up solution for investigative journalism via crowd funding and crowdsourcing

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Finding out what the next story should be. Follow us: @YournalismNL

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Dream: Every question answered, every story told. Mission: To bring citizens closer to investigative journalists, and enable them to collaborate on finding answers to the questions they have. Vision: We believe in the power of crowds. By building upon the knowledge, recources and societal embeddings of the crowd, together we are able to become something bigger than corporates, even something bigger than governments. 3 Problems that we want to solve: 1) DECREASING PRODUCTION: With growing competition of online media, news needs to be faster and should stick to the ‘News Pulse’ concerning the issues of the day. At most newspapers and editorial boards, there is little to no time left for journalists to intensively investigate important other leads. This growing problem is becoming critical, especially on a local level. In the Netherlands, local newspapers do not have any departments left for investigative journalism. Who is going to investigate the issues in your home town, when there are no journalists left to do it? 2)NO PERSONAL INVOLVEMENT: Newspapers and editorial boards still see themselves as mass communication channels. Sending to many, not receiving any. However, we live in 2014. The internet has shown that crowds are able to mobilize fast and structured. Why isn’t there any platform that enables crowds to organize around important investigative journalism topics? Their should be a bottom up movement, whereby each individual can give input and the multitude is able to address important issues through journalism. 3) UNEMPLOYMENT: Each year, almost 200 students in the Netherlands graduate in a masters in Investigative Journalism, all specialized in certain topics and with specific expertise. However, only the national newspapers hire a few new faces for investigation every year. What happens to all other graduates? It appears that they eventually end up as unemployed freelancers or copywriters. If there is a decrease in production of investigative journalism, but at the same time an increase of unemployment, something is going wrong! SOLUTION: We need to make a new eco-system for investigative journalism. An eco-system in which there is enough time and money allocated to produce more stories. A system in which citizens are able to mobilize around the themes an topics they find important. A system that matches the right questions to the right experts and freelancers in order to gather the answers thoroughly and efficient. This new eco-system is now in the making. I am proud to present to you: Yournalism, the first crowdsourcing and crowdfunding website for investigative journalism. You decide the next story, Let’s find the answers together. HOW IT WORKS: • Submit a question or a lead on Yournalism.nl • Our editors process all user input and formulate a research proposal • The crowd donates for each specific proposal they are interested in • With enough funding, Yournalism hires a freelance i

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Page 1: Yournalism: A bottom up solution for Investigative journalism via crowd funding and crowdsourcing

Finding out what the next story should be. !!Follow us: @YournalismNL

Page 2: Yournalism: A bottom up solution for Investigative journalism via crowd funding and crowdsourcing

*our missionTo find out what citizens want to have investigated by journalists, and enable them to collaborate with a journalist to find answers to the questions they have.

Page 3: Yournalism: A bottom up solution for Investigative journalism via crowd funding and crowdsourcing

*our visionWe believe in the power of the crowd. With the right infrastructure we can allocate all demands and resources towards the right journalist.

Page 4: Yournalism: A bottom up solution for Investigative journalism via crowd funding and crowdsourcing

*our dreamTo get all questions answered, and every story told.

Page 5: Yournalism: A bottom up solution for Investigative journalism via crowd funding and crowdsourcing
Page 6: Yournalism: A bottom up solution for Investigative journalism via crowd funding and crowdsourcing

PGP-encryptedSafe and anonymous

ResponsiveMobile, tablet, desktop

Submit ideasWe work demand driven

A bottom up solution

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Page 7: Yournalism: A bottom up solution for Investigative journalism via crowd funding and crowdsourcing

* How does it work?We have build a demand driven infrastructure for investigative journalism

Citizens participate and let us know what they find important

Journalists get more time for a research article

We built a platform that allocates knowledge and resources

There is a direct correspondence between citizens and journalists

We use the power of existing communities, in order to spread the word

Investigations are based on the demands of citizens.

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Page 8: Yournalism: A bottom up solution for Investigative journalism via crowd funding and crowdsourcing

€3000,-­‐  minimum amount to start investigation

5  investigations goal coming month

3  investigations funded in first month

€5,-­‐  up  to  €100,-­‐  visitor donations

* Donations7

Page 9: Yournalism: A bottom up solution for Investigative journalism via crowd funding and crowdsourcing

* The crowd decides

SUCCESS!

Health insurances

*43%

State of investigative journalism

*LAUNCHING THIS WEEK

Earthquakes

*

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Page 10: Yournalism: A bottom up solution for Investigative journalism via crowd funding and crowdsourcing

Sybren KooistraEditor in Chief

Huub SchuijnCEO & Marketing

Wadim SeminskyCFO & Business Development

Founders

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Page 11: Yournalism: A bottom up solution for Investigative journalism via crowd funding and crowdsourcing

* Where did it start?

IDEA

JANMAR

APR

MAY

10

PRESS INNOVATION

PRIZE!20K Funding

DE TEGEL!Most innovative

journalism startup

FOUNDING!Yournalism B.V.

Page 12: Yournalism: A bottom up solution for Investigative journalism via crowd funding and crowdsourcing

TEAM !From 3 founders to 9

team members

We are here

OCTAUG

JUL

LAUNCH WEBSITE!First project funded in 2 days

SEP

11

STARTUP WEEKEND!Most socially benefitting startup

Page 13: Yournalism: A bottom up solution for Investigative journalism via crowd funding and crowdsourcing

* First month reach12

80KReach

120KReach

1000Subscribers

300KTotal reach

Page 14: Yournalism: A bottom up solution for Investigative journalism via crowd funding and crowdsourcing

* Lessons learned (so far…)

User Experience CollaborationInfrastructure Smart Reach

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Page 15: Yournalism: A bottom up solution for Investigative journalism via crowd funding and crowdsourcing

What will the future hold?

3 investigations

OCTIMPACT Get our story told on television

YEAR 2

First steps abroad

YEAR 3 YEAR 5

GLOBAL ?

First story

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Page 16: Yournalism: A bottom up solution for Investigative journalism via crowd funding and crowdsourcing

Let’s collaborate!Any questions?

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Follow us: @YournalismNL