yours is beaf, yours is chicken

11
Young Glory

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Page 1: Yours is beaf, Yours is chicken

Young Glory

Page 2: Yours is beaf, Yours is chicken

When it comes to gender equality, people think that men oppress women or potential of women is narrowed.

But the thing is different.

Both men and women can only get 50% of opportunities and possibilities in the nature of things, because of the stereotype

SITUATION

Page 3: Yours is beaf, Yours is chicken

There is a man who can’t live by himself because of the stereotype that men should have the good job.

There is a woman who can’t be by herself

because of the stereotype that women should be ladylike.

If there is no stereotype like this, both men and women can make 100% choice not the 50% one.

For instance

Page 4: Yours is beaf, Yours is chicken

Both men and women can only get 50% of opportunities and possibilities in the nature of things, because of the stereotype

Let’s make movers and shakers notice of it, by making them experience the situation of 50% of choices, in places they gather.

STRATEGY

Page 5: Yours is beaf, Yours is chicken

YOURS IS BEEF, YOURS IS CHICKEN.

presented by

Page 6: Yours is beaf, Yours is chicken

At first class of American Airlines, we provide a special menu sheet. The menu has only two types of meals “BEEF” and “CHICKEN”. But depending on the gender, “BEEF” or “CHICKEN” is painted out, so that the guest can’t choose.

Menu for men

Menu FIRST CLASS SERVICE

Welcome aboard American Airlines

Appetizer

Cucumber Salad Warm Hawaiian Sweet Roll

Choice “BEEF” or “CHICKEN”

Special BEEF Sirloin Steak Mashed Potatoes Garlic Edamame

-or-

Special Roasted CHICKEN Cherry Tomato Sauce

Jasmine Rice

Dessert

Chocolate Pot de Creme

Menu for women

Menu FIRST CLASS SERVICE

Welcome aboard American Airlines

Appetizer

Cucumber Salad Warm Hawaiian Sweet Roll

Choice “BEEF” or “CHICKEN”

Special BEEF Fillet Steak Mashed Potatoes Garlic Edamame

-or-

Special Roasted CHICKEN Cherry Tomato Sauce

Jasmine Rice

Dessert

Chocolate Pot de Creme

Page 7: Yours is beaf, Yours is chicken

The customers get surprised because of the lack of choices.

When the meal is arrived, they get surprised again and get to know why they didn’t have the choices.

Page 8: Yours is beaf, Yours is chicken

After the meal, flight attendant bring a letter with a cup of coffee.

The customers get aware of the issue of gender inequality and power of stereotypes.

To customers

Today because of your gender,

you had only half choices.

This is the realization of this world.

“Men must live masculinity.”

“Women must live femininity.”

Both men and women, the possibility that they originally

have is narrowed in half because of the stereotypes of gender.

If the unequal stereotypes

disappears, both men and women will be able to choose their lives

more freely.

IT IS YOU who can change this situation.

Please excuse our impoliteness.

front

Page 9: Yours is beaf, Yours is chicken

The back side of the letter is a entry form of “HeForShe”.

“HeForShe” will get a lot of new members. And they are all first class customers so they have great influence.

Let’s CHANGE the world.

If you who is traveling first class join “HeforShe” and spread your opinion,

the possibilities of both men and women will be widen

Please join our activity. We are “HeForShe”

DATE: SIGNATURE:

03/15/2017

back

Page 10: Yours is beaf, Yours is chicken

On the web-site of #HeforShe, we can see growing participants in real time.

YOURS IS BEEF, YOURS IS CHICKEN.

Page 11: Yours is beaf, Yours is chicken

Each time the American Airplane fly, movers and shakers notice the truth of gender equality,

and many people will notice the gender equality is the issue of both men and women.