Student Governancein Social Media

The Xavier University – Central Student Government Experience and Model for

pro-active communication

What is Social Media

Social media are media for social interaction, using highly accessible and scalable publishing techniques.

USER GENERATED GENERATION

Millions of people in one platform

DEMOCRATIZING COMMUNICATION

The Filipino and Social Media

More than 600,000 Filipinos logon to facebook daily

Majority of that are women at 353,000. Majority of that are in the age group - 18 to 34 years old (around 260,000). Dominant are college students or yuppies at 18-24 years old (around 150,000++).

Spends 44 minutes in the internet 14 Million Facebook users As of 2010, 30% or 30 Million Filipinos access the internet

CHALLENGE

With this Technology, with this new power, what can we do to maximize the common good?

Best Practices of the XU-CSG: Online Communication

Formation of the Student Government

– Formed the core group via facebook invitation and personal message

– Gathered the date for direction setting via facebook Note

Transparency

• All Department and Financial are uploaded and published online

• All minutes of the meetings of the Executive Board are published online

• All attendance of the officers are revealed even their excuses with picture

Consultation

• A week prior to meetings with administration, we open the line for direct student input

• A new building in campus was named after a suggestion from FB

People Mobilization

• Programs that require larger student participation, the CSG utilize the FB event, chat, video upload and profile pic adoption to invite and mobilize people

Updates on Policy and Events

• Each Department has its own presence in facebook which disseminates their programs

• policy statements and updates are regularly posted in facebook

• Regular update to 821 group members and 2,228 fans

• Specific events fan page are created such as X-SOS (Alternative Class Program) and the Intramurals

Complaints and Grievances

• Numerous cases were raised via facebook Personal Message and through status comments

• The CSG’s blog regularly conducts an online poll on certain campus and national issues using the blogger poll application

Opinion Polling

• The CSG maintains a YouTube channel with our basic videos

• Individual departments also have their own video banks

Multimedia

STAY CONNECTED.

csg.xu.edu.ph 09153812879 xucsg2011@yahoo.com

facebook.com/xu.csg

twitter.com/xucsg2011

OUTCOMES

OUTCOMES

OUTCOMES

Tips on Social Media Marketing

1. Conduct a rough study on internet and social media usage in your student body

2. Set up presence in all major social networking sites 3. Consistent messaging with consistent branding ( prefer to

use message posters) 4. Post Relevant Messages 5. Consistently expand your fan/follower base through

referrals and invites 6. Do not forget to participate 7. Delete free riders in your page 8. Install “Google Analyitics” or analyze through FB insights

the status of your page/blog

TIPS in a personal level

1. Consider who you add2. Review privacy settings3. Why do you join Facebook? 4. Manage your password smartly5. Be aware of public computers6. Don’t tell everything7. Identify phishing attacks8. Take quick actions9. Protect your mobile device10. Observe suspicious activity

A clip. . .