youth enterpreneurship

Youth EntrepreneurshipYouth Entrepreneurshipfrom the Concept

t d th S tti towards the Setting up

of an enterprisef p

Emmanuel Labithianakis Lefkada, November 14, 2012Lefkada, November 14, 2012

1

Introducing…An entrepreneur is an An entrepreneur is an enterprising individual who builds capital through risk and/or capital through risk and/or initiative

WIKIPEDIA

Emmanuel Labithianakis - Lefkada, November 14, 2012 2

What does it take?

•Passionif you can’t sleep at night because you’re if you can t sleep at night, because you re thinking of your business’ success, go for it!

•IdeaIdeawhat? how? when? to whom?

•Differentiation•DifferentiationUnique Selling Proposition, Customer ExperienceExperience

•Organization & CalculationSWOT analysis, Management, Profit & Loss, SWOT analysis, Management, Profit & Loss, Budget

3Emmanuel Labithianakis - Lefkada, November 14, 2012

PassionPassion

Be inspired

Be careful Be careful and methodical

Invest on yourKnowledge/skills/experience

4

Improve your deficiencies

Emmanuel Labithianakis - Lefkada, November 14, 2012

Idea?Idea?

•Don’t look for something new to the worldeverything has already been discovered/inventedeverything has already been discovered/invented

•Find your own “blue ocean”ytoo many sharks in “red oceans”, competing for the same fishp g


Idea?Idea?

Red ocean Blue oceanThe market is

saturatedThere is unexploited

demand

Red ocean Blue ocean

saturated

Cost orientation or differentiation

demand

Both cost orientation or differentiationdifferentiation

Acting according to

or differentiation

Acting independentlyg gthe environment

Competitive

Acting independently

iCompetitive advantage

M k t ti

Innovation

M k t ti Market competing strategy

Market creating strategy


Too many ideas Which one?Too many ideas. Which one?

Idea Generation

Idea Screening

Business Analysis

DevelopmentDevelopment

Test Marketing

Commercialization

N P d t

7

New Product


Differentiation

•Not bad to imitate•Not bad to imitatejust do it better, cheaper, faster

•Create your own unique offeringa Unique Selling Proposition, something that offers customers a new a Unique Selling Proposition, something that offers customers a new experience

http://www.anticafebabochki.ru/http://www.littlegreekpie.com/ http://lukumas.com/


Degree of differentiationg

Market 1 Market 2 Market 3Market 1 Market 2 Market 3

Product 1Mass marketing

S d llProduct 2

Same product to all consumersProduct 2

Product 3

Market 1 Market 2 Market 3

Product 1 Segment MarketingDifferent products to more

segmentsProduct 2

Product 3

Market 1 Market 2 Market 3

Product 1Product 1Niche Marketing

One product to one segmentProduct 2

Product 3

9

Product 3


Organization & Calculationg



Strategy is doing either different things from your competitors, or doing the same things differently Michael Eugene Porter, University Professor at Harvard Business School.



Organizingg g

LeadingPlanning

Controlling



Lefkada, November 14, 201214


1. IntrductionContentsExecutive Summary

2 Analytical Description of the Enterprise 2. Analytical Description of the Enterprise OwnershipHistoryDescription of the sectionDescription of the sectionProducts & ServicesPosition of the enterprise in the section

lHuman Capital3. Analytical Description of the Market

Market SegmentationgTarget Market Segment StrategyMarket NeedsMarket tendencyMarket tendencyMarket GrowthSection AnalysisKey players


Key playersDistribution MethodsMain Competitors

4. Strategy & Implementation Summary4. Strategy & Implementation SummaryProduct StrategyMarketing StrategyDistribution StrategyDistribution StrategySelling Strategy

5. BudgetM i tiMain assumptionsP&L (Costs vs. Revenues 5year forecast)Cash-flow statement Break-even analysis

6. Conclusionwww.disabled.grg



3 reasons why start-ups fail1 wrong assessment of capital needs1. wrong assessment of capital needs2. overestimation of self competence3 lack of business plan3. lack of business plan

Where do the money come from?1 personal of family assets1. personal of family assets2. banks ( )3 state of EU subsidization programs 3. state of EU subsidization programs


Sales

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales)p )


Watch Like Follow

www.disabled.grwww.eleven.bgwww betahaus dewww.betahaus.dewww.euronews.com/programs/generation-ywww.littlegreekpie.com

l kwww.lukumas.comwww.anticafebabochki.ru


http://www.surveygizmo.com/s3/1083763/My-enterpreneurship-self-assessment


h kThank you…

Emmanuel Labithianakismlabith@otenet [email protected]


youth enterpreneurship

Business

organization calculation

analytical description

t sleep

newexperience http

different things

business success

red oceans

concepttowards th s