Closing The Deal:

Effective Marketing

Kris Zanuldin@kzanul

OWNED MEDIAweb content

twitter / facebook

blogs

PAID MEDIAsearch ads

display

ATL

EARNED MEDIAre-tweets

shares

bloggers

A Quick

Recap

Remember how hard it

was to get attention?

Build Your Hit

Marketing Campaign

Media Mixes Are Built

Around The Funnel

AWARENESS

CONSIDERATION

CONVERSION

LOYALTY

ADVOCACY

Know Thy Customer... And

Where They Hang Out

Spread Your Word

(Like A Virus)

This Is What

Viral Looks Like

Let’s Look At It

Practically…

3 customers share 2 tweets each 4 new prospects 1newcustomer

Unfortunately…

50% 2 67% 25%

k factor = 0.17 (not viral)

x x x

For every 100 customers, you’re only getting 17 new ones

If More People

Share Or Convert…

5 customers share 2 tweets each 10 new prospects 8newcustomers

xxx

Then You Are

Viral

83% 2 100% 80%

k factor = 1.33

GROWTH

HACKING

not this…

get this…

Cracking Organic Search Is The Difference

Between Victory and #EpicFail

Become A White

Hat SEO Hacker

Create (Good) Content

And You’ll Get Their

Attention

Blog!

Content isn’t just words (Instagram, YouTube,

infographics)

Leverage popular trends (Google trends)

Find topics that interest your target audience

(Hint: it’s usually not about you)

Partner with other bloggers / content creators

Sharing Is Caring

Everytime you create

content…

Get it out there!!

Make It Easy For

People To Re-Share

Give room

for retweets

Build links

and buttons

Make it

natural

Use

Promotional

Incentives

Carefully

Make Sure You`re

Getting Real

Engagement

Thank You!