youth groups 2.0
DESCRIPTION
Presentation to youth group leaders in Portland, OR April, 2008TRANSCRIPT
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youth 2.0
Web 2.0 and Online Social Networking:
Connection Challenges for the Church
WARM ConferenceApril 2, 2008, Bart Caylor
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1994
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millennials
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definedborn 1981-200281 million (boomers = 77 million)confident to make a differenceworld citizens in community
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definedparental influence
90% claim “close” to mom
65% claim “close” to dad
‘helicopter parent’ phenomenon
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definedmastery of technology
98% are online
90% have a computer
63% have a cell phone
60% use mobile to access internet
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defined88% of all teens say technology
devices make their lives easier
(69% of all parents)
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definedas a whole:
10 hours online per week
6-10 text messages per day
self-focused…generation “me”
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trendscommunity collaborationself-expressionunprecedented access attitudeauthentic informationflexibility
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web 2.0 keyssocial networkingmashupsdirect communicationpermission-basedmobility
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social networking
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u.s. top 101. Google2. Yahoo!3. MySpace4. YouTube5. Facebook
6. Windows Live
7. Ebay
8. Wikipedia
9. Craigslist
10. MSN
27 March 08 Alexa.com
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myspaceopen communityopen communication185 million users (4.5 million @ once)Age of user: 14-34criticism
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quotes
Question: “How do you keep in touch
with close friends?”
Chronicle of Higher Education January 5, 2007
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quotes
“…MySpace or just a phone call or cellphone…”- edna gomez
Chronicle of Higher Education January 5, 2007
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quotes
“…I think the easiest thing, though, is email or MySpace because it doesn’t matter what time it is.”- deanna rilling
Chronicle of Higher Education January 5, 2007
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quotes
“…in person, on the phone, MySpace, it does not really matter.”- ashley brown
Chronicle of Higher Education January 5, 2007
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contentsblurbs, blogs, multimediafriendspacecommentsprofile customizationmusic and musiciansbulletins, im, groups
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Avitar Icon
Personal Info
Friends
Friends’ Comments
Contact Info
Blog
Personalization
Widgets
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facebookpermission-based communitypermission-based communication67 million members14 million photos uploaded daily65 billion page views per month25 minutes per day on average
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YouTube100 million clips viewed per day65,000 clips added per 24 hours20 million visitors per month44% female, 56% male12-17 age demographic dominant
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second lifevirtual online communityavatar based virtual worldnot a game13 million residents (400K last 7 days)USD$1 million per dayGDP is on par with several countries
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second lifeamerican apparel
dell computer
nike
reuters news
starwood hotels
+others
ball state
harvard
indiana univ
ohio state
univ cincinnati
+ others
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mashups & widgets
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definedan application that combines content
from more than one source into an
integrated experience
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direct communications
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methodstext messaging (sms)email (multiple accounts)instant messaging/chatcomments/postings (myspace,
facebook)skype (voip)podcasting/voice commentsrss
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texting79 million people texting150 billion messages in 2007Average Korean teen: 60 per day
netlingo.com
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permission-based
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challengesunsolicited = spam
be ready to engage when contacted
communications have to be timely
content has to be relevant
relationship building
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mobile
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mobiletext messaging
entertainment hub
remote controls
medical monitors
e-payments
internet access/information
voice calls
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mobilemyspace phone launched 2007
iphone facebook application
ubiquitous device will be the center
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the numbers
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280,000
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50%
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70%13%
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72%
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2:1
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86%62%
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113,000,000
72,000,000
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next steps
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personal oppslearning
asking/discussion
exposure
experimenting and engaging
thinking through functional apps
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church oppsyour presence on social networks strategies for facebook.com strategies for youtube.com
strategies for education
opportunities for authenticity
relationship building