1

Travel trendsYouth Market June 2012

FactSheet

Definition of Youth Travellers for the purpose of the following Australian Bureau of Statistics(ABS) data

is travellers to Australia who are between the ages of 15 and 29 years old.

0

500000

1000000

1500000

2000000

20122011201020092008

0

5%

10%

15%

20%

25%

30%Youth visitors as a proportion of total %

You

th v

isit

ors

arri

vals

25.6%

1,442,352

27.6%26.9%

26.3% 26.1%

1,529,727 1,532,5211,553,415 1,560,526

Youth Visitor Timeseries 2007-2012Source: ABS

This fact sheet provides information on arrivals and travel trends for Youth Travellers.

Youth Arrivals

Year ending June

2

0

50000

100000

150000

200000

250000

300000

350000

4000002012

2011

2010

2009

2008

Other

France

India

Malaysia

Singapore

Germany

Korea

China

USAJa

pan

United K

ingdom

New Zealand

Changes in Youth Origin over last 5 yearsSource: ABS

Arrivals

Origin of Youth Arrivals for the Year Ending June 2012Source: ABS

14%

8%10%

4%

5%

4%8%

3%

3%

4%

6%

25%

Other

New Zealand

Japan

China

USA

UK

France

India

Korea

Singapore

Malaysia

Germany

New Zealand 14% 225,196

United Kingdom 8% 132,022

Japan 8% 130,095

USA 6% 100,956

China 10% 159,821

Korea 4% 67,570

Germany 4% 62,040

Singapore 5% 72,848

Malaysia 4% 66,384

India 3% 41,990

France 3% 41,529

Other 25% 387,620

Actual Youth Arrivals

Year ending June

3

0

1000

2000

3000

4000

5000

6000

7000

20122011201020092008

$6,772

$7,454$7,187

$6,993$7,192

8000

0

$5,000

$10,000

$15,000

$20,000

$2,696

Stayed up to 3 weeks

$14,877

Stayed 4 weeks to 6 months

Average Expenditure per person

$21,450

Stayed over 6 months

$25,000

Average Expenditure for Youth Visitors in Australia(Expenditure includes prepaid international airfares and packages)Source: TRA International Visitor Survey

Average Youth Expenditure in Australia by length of staySource: TRA International Visitor Survey

Expenditure

Year ending June

Year ending June 2012

Definition of the IVS:

The International Visitor Survey (IVS) surveys international visitors to

Australia. The IVS has been conducted every year since 1981 (except

1982 and 1987) and is an ongoing survey of international visitors to

Australia to gain insight into their travel patterns and preferences and

other variables such as transport, accommodation and expenditure.

The IVS is the most comprehensive survey of international visitors

to Australia. Since January 2005 the sample scope has been 40,000

international visitors annually in order to enhance the estimates

for smaller regions.

4

0

100000

200000

300000

400000

500000

600000

700000

800000

Year ending June 12

Year ending June 11

Enterta

inm

ent

Vehicle re

ntal

Organise

d tour

Trave

l insu

rance

*

Domest

ic airf

areVisa

*

Accom

modatio

n

Inte

rnatio

nal airf

are

6.6%

10.2%

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

191.1%10.4% 21.4% 28.2%

192.9%

8.8%

Year Ending June

100000

200000

300000

400000

500000

600000

700000

800000

900000

Friend or relative who has visited Australia

Previous visit(s)Travel book or guide

Friend or relative living in Australia

Travel Agent

Internet

20122011201020092008

Items booked on the internet and growth on last yearSource: TRA International Visitor Survey (2012 vs 2011)

* New category asked in 2011

Where did you get your information prior to coming to Australia? (15-29 year olds)Source: TRA International Visitor Survey.

Information sources and the internet

5

Number of Working Holiday visa grants by citizenship country

010000 20000 30000 40000 50000

Not specified

Cyprus

Malta

Norway

Finland

Beligum

Denmark

Estonia

Netherlands

Sweden

HKSAR

Canada

Japan

Italy

France

Taiwan

Germany

Ireland

South Korea

United Kingdom

12 months to 30 June 2011

12 months to 30 June 2012

Source: Working Holiday Maker visa program report, 30 June 2012, Department of Immigration and Citizenship

Working Holiday Visa

For more information on Working Holiday visas, please refer to full report avilable on the

Department of Immigration and Citizenship website on www.immi.gov.au

For more information on Tourism Australia’s global activities in the Youth market, please visit

www.tourism.australia.com/youth or email youth@tourism.australia.com

Also contact your State or Territory tourism office who will be able to provide you with

additional resources.

Useful links:

Tourism Research Australia: www.ret.gov.au/tourism

WYSE Travel Confederation: www.wysetc.org

World Tourism Organisation (UNWTO): www.unwto.org

Backpacker Youth Tourism Advisory Panel (BYTAP): www.atec.net.au/bytap

Backpacker Operators Alliance of Victoria: www.vecci.org.au/BOAV

Backpacker Operators Association of NSW: www.boansw.org.au

Backpacking Queensland: www.backpackingqueensland.com.au