youth says malaysia the brands we use

TheBrandsWeUseYOUTHSAYSMALAYSIA:

Prepared by:

WhoareWe?

This survey was conducted on 10,208 young Malaysians from 13th February 2009 till 16th February 2009 via www.YouthSays.com. Their demographics:

Gender

Male 51%

Female 49%

Race Malay 59.8%

Chinese 31.2% Indian 3.5%

Others 5.5%

Age15 – 18 2.5%

18 – 22 39.6%

23 – 27 40.1%

28 – 32 11.2%

32 - 35 6.6%

Location

Urban 74.5%

Rural 25.5%

43.8 42.8

65.6

44.4 47.153.6

57.6 55.7

20.8

51.5

19.5

39.6

69.2

23.214.7

19.4

7.9

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100

Weeatsnackfoodfromthesebrands:

I remember eating 4 packs of snacks in a row – heavenly! – Joanne, 22

Weeatsnackfoodfromthesebrands:

*The survey results are based on a randomized sample of 10,208 Malaysian youths from across Malaysia, age 15 to 35, surveyed online through www.youthsays.com from 13th February 2009 till 16th February 2009thsays.com from 13th February 2009 till 16th February 2009 * * Respondent Demographics are: Male (51%), Female (49%) ; Age 15 to 18(2.5%), Age 18 to 22 (39.6%), Age 23 to 27 (40.1%), Age 28 to 32 (11.2%), Age 32 to 35 (6.6%); Malay (59.8%), Chinese (31.2%), Indian (3.5%), Others (5.5%); Urban (74.5%), Rural (25.5%).

YOUTHSAYS.COM MALAYSIA IS MALAYSIA'S LARGEST & MOST ACTIVE YOUTH OPINION COMMUNITY, POWERED BY OVER 100,000 MALAYSIAN YOUTHS!

SnackBrands

%ofYoungMalaysianSnack

Consumers

BreakdownofYoungMalaysianSnackConsumersGender Age Race

Male(%)

Female(%)

15to18(%)

18to22(%)

23to27(%)

28to32(%)

32to35(%)

Malay(%)

Chinese(%)

Indian(%)

Others(%)

Apollo 43.8 52.3 47.7 3.4 42.9 39.7 9.2 4.8 63.5 27.8 3.0 5.7

Cheezels 42.8 41.0 59.0 2.6 37.7 41.1 12.9 5.7 54.8 36.9 3.6 4.7

Chipsmore 65.6 46.4 53.6 2.5 41.5 39.0 11.0 5.9 60.5 30.4 4.0 5.1

DoubleDecker 44.4 48.1 51.9 2.6 40.5 40.6 9.9 6.4 59.1 33.1 2.5 5.2

Jack&Jill 47.1 48.1 51.9 2.3 40.3 41.7 9.7 6.0 56.4 33.9 3.6 6.1

Mamee 53.6 48.1 51.9 2.3 37.7 41.1 12.5 6.4 59.7 32.9 2.8 4.6

Mr.Potato 57.6 49.7 50.3 2.6 39.8 41.5 10.5 5.6 58.1 33.0 3.6 5.3

Oreo 55.7 45.6 54.4 2.5 43.0 39.7 10.2 4.7 55.7 34.6 4.3 5.5

PrawnCracker 20.8 45.7 54.3 2.9 33.1 44.1 10.5 9.3 55.3 35.8 3.2 5.6

Pringles 51.5 46.0 54.0 2.3 39.3 40.7 11.6 6.0 50.7 39.1 4.2 6.0

Rocky 19.5 30.8 69.2 3.6 46.4 36.2 9.1 4.7 44.2 49.1 3.4 3.3

SuperRing 39.6 46.3 53.7 2.0 40.2 43.0 10.2 4.6 68.3 26.0 2.6 3.1

TwisXes 69.2 48.2 51.8 2.3 38.8 40.9 11.7 6.3 61.1 30.5 3.7 4.6

Chipster 23.2 47.1 52.9 2.7 39.7 43.3 9.1 5.2 56.4 36.2 3.2 4.3

TwisXesLurve 14.7 45.9 54.1 3.6 39.7 40.9 9.4 6.5 63.2 29.6 1.9 5.3

WisePotato 19.4 49.0 51.0 1.8 32.4 41.0 14.2 10.6 51.0 38.3 5.1 5.6

Others 7.9 40.0 60.0 5.3 39.6 40.0 9.3 5.8 55.1 35.6 3.6 5.8

Weeatmint/gumfromthesebrands:

The best thing about mint gum is that I can speak directly to people after that without having to worry that I have bad breath! – Win Nee, 27

0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00

Clorets

DentyneIce

Hacks

Mentos

Polo

Smint

TicTac

Wrigley's

Others

Weeatmint/gumfromthesebrands:Mint/GumBrands

%ofYoungMalaysianMint/GumConsumers

BreakdownofYoungMalaysianMint/GumConsumersGender Age Race

Male(%)

Female(%)

15to18(%)

18to22(%)

23to27(%)

28to32(%)

32to35(%)

Malay(%)

Chinese(%)

Indian(%) Others(%)

Clorets 54.01 49.44 50.56 2.49 35.91 42.05 11.64 7.91 60.04 31.07 3.73 5.17DentyneIce 36.21 46.15 53.85 3.02 44.78 38.83 8.39 4.98 62.93 28.20 3.61 5.27

Hacks 44.22 53.67 46.33 2.72 37.78 41.13 11.34 7.03 62.14 28.51 3.91 5.43Mentos 79.48 49.24 50.76 2.76 39.87 40.00 11.11 6.27 59.78 30.80 3.91 5.51Polo 41.93 49.20 50.80 2.44 37.99 42.46 10.70 6.40 57.54 32.27 4.89 5.31Smint 12.12 43.44 56.56 2.62 42.57 40.82 8.75 5.25 42.86 47.81 3.50 5.83TicTac 29.28 43.55 56.45 3.62 36.43 40.41 12.06 7.48 54.64 38.00 5.19 2.17

Wrigley's 55.81 52.53 47.47 2.72 40.51 40.44 9.94 6.39 59.68 30.63 4.49 5.19Others 7.14 39.11 60.89 5.45 41.09 44.06 5.94 3.47 46.53 46.53 3.47 3.47



Wedrink…

I chew the straw when I drink! – Wan Yee, 18

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Wedrink…



BeverageBrands

%ofYoungMalaysianbeverageconsumers

BreakdownofYoungMalaysianBeverageConsumersGender Age Race

Male(%) Female(%) 15to18(%) 18to22(%) 23to27(%) 28to32(%) 32to35(%) Malay(%) Chinese(%) Indian(%) Others(%)

7‐UP 55.28 51.25 48.75 3.13 42.49 40.00 7.92 6.45 53.42 36.61 4.35 5.62100Plus 81.67 51.82 48.18 2.51 40.14 39.53 11.20 6.62 57.79 33.52 3.55 5.15

A&WRootbeer 47.69 49.78 50.22 2.81 39.93 40.74 10.44 6.07 54.22 37.19 4.52 4.07Coca‐Cola 59.03 49.43 50.57 2.99 39.68 40.28 11.19 5.86 49.91 39.68 4.31 6.10Drinho 36.81 48.56 51.44 2.59 39.92 42.71 10.08 4.70 59.40 33.11 3.45 4.03

DutchLadyMilk 55.28 45.37 54.63 2.56 40.45 40.51 10.73 5.75 60.70 29.52 4.35 5.43

DutchLadyShine 10.14 39.02 60.98 2.09 41.81 42.16 8.36 5.57 58.54 32.75 3.14 5.57

Excel 27.30 60.03 39.97 2.46 42.82 40.88 7.89 5.95 56.14 35.45 3.62 4.79FruitTree 25.36 43.45 56.55 2.92 38.72 42.20 11.42 4.74 59.61 31.89 4.04 4.46Justea 38.54 43.81 56.19 3.02 44.82 40.05 7.33 4.77 45.37 45.92 3.30 5.41

Kickapoo 38.04 53.76 46.24 3.25 43.55 38.72 9.56 4.92 53.20 40.39 4.36 2.04

MarigoldPeelFresh 44.97 41.71 58.29 2.75 37.63 42.89 11.39 5.34 60.41 31.11 4.48 4.01

Milo 74.04 47.95 52.05 2.96 40.51 39.12 11.07 6.35 57.44 33.49 3.72 5.34Mirinda 30.84 49.94 50.06 3.09 39.40 43.30 8.82 5.38 66.32 23.14 4.47 6.07Nescafe 58.11 53.43 46.57 2.55 38.05 40.30 12.46 6.63 61.28 29.60 3.53 5.59

NestleYogurt 39.63 40.91 59.09 2.85 40.55 41.89 10.43 4.28 56.86 34.49 4.10 4.55Pepsi 50.41 50.46 49.54 3.29 41.98 40.08 8.90 5.75 53.96 35.74 4.20 6.10Pokka 12.72 45.56 54.44 3.33 37.50 42.22 11.39 5.56 36.39 54.17 4.72 4.72

PowerRoot 18.01 68.24 31.76 2.75 26.47 41.96 16.67 12.16 87.06 7.65 2.16 3.14Revive 22.36 57.03 42.97 3.95 46.76 38.55 6.64 4.11 55.13 36.02 4.27 4.58Ribena 51.78 42.02 57.98 3.07 39.29 40.18 11.39 6.07 52.73 38.34 3.75 5.18Seasons 45.32 49.81 50.19 2.34 39.83 42.71 10.21 4.91 58.38 31.25 3.82 6.55Sprite 44.15 47.76 52.24 3.12 43.12 40.56 7.92 5.28 51.04 38.80 4.08 6.08Sunkist 42.07 44.84 55.16 2.77 37.70 41.31 11.59 6.63 62.05 30.23 3.53 4.20Vitagen 63.58 44.78 55.22 2.72 39.28 40.28 11.17 6.56 57.17 34.83 3.67 4.33Yakult 39.35 43.36 56.64 3.50 39.77 40.31 9.96 6.46 51.17 41.65 3.68 3.50Yeo’s 52.91 47.60 52.40 2.60 39.85 41.72 9.95 5.87 54.14 36.65 3.60 5.61Others 6.61 44.92 55.08 4.28 34.76 43.32 10.70 6.95 65.24 29.41 1.60 3.74

Weusethesebeauty/skincarebrands…

My beauty/skincare product made me feel like I’m the hottest girl in town. - Nur Sabrina, 23

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Weusethesebeauty/skincarebrands…



BeautyCareBrands

%ofYoungMalaysian

Beauty/Skincareconsumers

BreakdownofYoungMalaysianBeauty/SkincareConsumerGender Age Race

Male(%)Female(%)

15to18(%)

18to22(%)

23to27(%)

28to32(%)

32to35(%)

Malay(%)Chinese(%)

Indian(%)Others(%)

Biore 27.13 64.97 35.03 3.52 39.32 37.76 11.59 7.81 58.33 30.99 3.65 7.03BioEssence 7.77 46.36 53.64 1.82 39.09 35.45 13.64 10.00 34.55 56.82 3.18 5.45Biotherm 4.49 48.03 51.97 0.79 33.86 40.94 12.60 11.81 32.28 59.84 3.15 4.72

Blackmore's 3.78 48.60 51.40 1.87 33.64 42.99 13.08 8.41 50.47 37.38 7.48 4.67Bodyshop 25.29 33.94 66.06 2.23 38.41 39.53 12.29 7.54 50.70 39.25 3.91 6.15Clarins 2.51 40.85 59.15 1.41 28.17 46.48 9.86 14.08 33.80 52.11 5.63 8.45Clinique 9.01 29.41 70.59 1.57 35.29 42.35 14.90 5.88 39.22 54.12 4.31 2.35

EsteeLauder 5.83 26.06 73.94 0.00 36.36 36.97 16.97 9.70 39.39 47.27 7.88 5.45Fair&Lovely 11.80 48.50 51.50 3.29 37.13 37.13 11.08 11.38 75.45 9.58 6.89 8.08

Garnier 13.10 23.72 76.28 2.43 36.39 46.09 11.05 4.04 45.28 44.47 4.31 5.93Ginvera 9.22 55.56 44.44 1.92 33.72 40.23 10.73 13.41 48.28 41.00 4.21 6.51Himalaya 6.50 40.76 59.24 4.35 40.22 38.04 13.04 4.35 35.87 42.93 13.04 8.15

Johnson&Johnson 36.03 35.78 64.22 2.35 37.16 39.31 13.33 7.84 62.55 27.94 5.10 4.41Lancome 4.45 32.54 67.46 0.79 30.95 46.03 12.70 9.52 37.30 53.17 4.76 4.76Loreal 21.58 38.13 61.87 1.15 39.28 40.92 11.78 6.87 44.35 44.52 5.56 5.56

Mentholatum 8.69 36.59 63.41 3.66 49.19 40.24 5.69 1.22 63.01 32.11 1.63 3.25Olay 17.20 30.60 69.40 2.05 36.14 39.63 13.76 8.42 58.52 32.24 3.29 5.95Oxy 10.67 55.63 44.37 6.95 46.69 32.78 7.95 5.63 52.98 35.10 4.97 6.95SKII 4.84 37.96 62.04 0.73 34.31 43.07 12.41 9.49 46.72 42.34 2.19 8.76

Others 29.53 33.85 66.15 2.15 43.66 40.43 9.57 4.19 55.38 35.65 2.99 5.98

Weweartheseapparelbrands:

I wore my clothes inside out and didn’t notice until the end of the day. – Cheong, 24

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Weweartheseapparelbrands:



ApparelBrands%ofYoung

MalaysianApparelbrandconsumers

BreakdownofYoungMalaysianApparelBrandConsumersGender Age Race

Male(%)Female(%)

15to18(%)

18to22(%)

23to27(%)

28to32(%)

32to35(%)

Malay(%)

Chinese(%)

Indian(%)

Others(%)

B.U.M. 40.66 53.69 46.31 3.39 41.09 39.36 9.90 6.26 63.08 26.85 4.52 5.56BodyGlove 34.16 53.15 46.85 4.96 45.92 37.64 7.45 4.03 52.43 38.16 4.24 5.17

Diesel 30.10 52.11 47.89 3.29 40.96 42.49 9.04 4.23 61.27 27.23 3.64 7.86Elle 12.12 10.79 89.21 2.62 37.61 40.82 12.54 6.41 51.02 40.23 3.79 4.96Esprit 21.19 32.67 67.33 2.83 39.50 43.00 9.50 5.17 46.83 45.67 3.67 3.83

Forever21 9.61 8.82 91.18 1.84 51.10 38.24 7.35 1.47 38.24 55.51 3.68 2.57Giordano 33.45 50.16 49.84 1.48 39.07 42.24 10.88 6.34 46.04 45.83 3.27 4.86Guess 20.28 45.64 54.36 2.44 36.41 38.85 13.24 9.06 62.54 26.13 4.70 6.62

GiorgioArmani 8.48 71.25 28.75 1.67 29.58 41.67 12.92 14.17 62.92 26.25 4.58 6.25HangTen 8.44 39.75 60.25 2.09 39.75 45.61 9.62 2.93 24.69 69.04 2.51 3.77Levi’s 43.73 61.71 38.29 2.50 36.11 40.55 12.44 8.40 68.82 22.78 3.23 5.17

MissSelfridge 4.45 6.35 93.65 1.59 38.10 46.03 13.49 0.79 45.24 47.62 4.76 2.38MNG 17.59 9.04 90.96 1.61 41.97 42.57 10.44 3.41 40.76 51.61 3.21 4.42Padini 43.20 40.56 59.44 1.31 38.51 43.66 11.86 4.66 47.34 44.48 3.52 4.66

Quicksilver 18.44 68.39 31.61 5.36 47.13 34.48 7.47 5.56 62.64 27.78 4.21 5.36Renoma 18.47 84.70 15.30 1.34 32.50 40.73 15.49 9.94 62.33 29.83 4.02 3.82Roxy 10.46 12.50 87.50 3.04 52.70 36.49 5.41 2.36 52.36 39.53 1.35 6.76Seed 27.62 37.47 62.53 1.02 38.87 44.25 12.02 3.84 42.84 49.49 3.20 4.48SUB 7.17 57.64 42.36 1.48 40.89 46.80 6.40 4.43 37.93 49.26 8.37 4.43

Topshop 15.01 38.82 61.18 2.12 44.71 41.88 8.71 2.59 44.47 47.76 3.53 4.24TropicanaLife 15.08 51.99 48.01 5.15 50.82 36.07 7.03 0.94 59.02 30.21 4.45 6.32

Zara 12.58 27.81 72.19 1.40 39.89 41.85 12.92 3.93 45.22 49.72 2.25 2.81Others 26.63 49.20 50.80 3.32 40.72 37.93 11.14 6.90 61.01 28.65 3.45 6.90

Wewearthesewatchbrands:

I feel confident when I go out because my watch is so attractive! – Salmi, 22

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35.00

AdidasCasio CiXzenEsprit Fossil Gucci Guess Levi's MontBlanc

Nike Omega Oris SeikoSwatch TagHeuer

Titus Others

Wewearthesewatchbrands:



WatchBrands

%ofYoungMalaysian

WatchProductConsumers

BreakdownofYoungWatchProductConsumersGender Age Race

Male(%)

Female(%)

15to18(%)

18to22(%)

23to27(%)

28to32(%)

32to35(%)

Malay(%)

Chinese(%)

Indian(%)

Others(%)

Adidas 21.51 63.38 36.62 4.27 38.10 37.27 10.84 9.52 71.76 18.56 4.43 5.25Casio 32.96 61.09 38.91 2.36 37.41 42.66 10.93 6.65 59.38 32.48 4.18 3.97CiXzen 7.98 52.65 47.35 1.77 27.88 38.05 11.06 21.24 60.62 25.22 8.41 5.75Esprit 7.70 34.40 65.60 4.13 31.65 42.66 15.14 6.42 58.26 33.94 4.59 3.21Fossil 6.96 46.70 53.30 1.02 35.03 48.73 10.66 4.57 54.31 38.07 3.55 4.06Gucci 6.18 33.71 66.29 2.86 36.00 43.43 8.57 9.14 60.57 27.43 5.71 6.29Guess 14.62 35.99 64.01 1.69 34.30 42.51 14.01 7.49 64.98 26.57 4.35 4.11Levi's 7.21 70.10 29.90 2.45 38.73 40.69 9.31 8.82 79.41 14.71 1.47 4.41

MontBlanc 2.97 73.81 26.19 1.19 39.29 41.67 8.33 9.52 59.52 35.71 2.38 2.38Nike 13.14 63.17 36.83 3.76 44.89 34.68 9.14 7.53 70.16 19.89 4.03 5.91

Omega 4.84 71.53 28.47 1.46 38.69 38.69 8.03 13.14 65.69 23.36 4.38 6.57Oris 1.45 70.73 29.27 0.00 26.83 31.71 19.51 21.95 56.10 36.59 2.44 4.88Seiko 12.58 66.57 33.43 1.97 26.97 42.70 15.73 12.64 58.99 32.87 4.78 3.37Swatch 24.20 44.67 55.33 3.21 37.23 43.65 10.95 4.96 54.31 39.56 3.36 2.77

TagHeuer 8.05 71.49 28.51 0.88 35.53 38.60 12.28 12.72 64.04 27.63 3.51 4.82Titus 4.24 32.50 67.50 0.00 30.83 46.67 15.00 7.50 35.00 56.67 4.17 4.17Others 21.87 38.45 61.55 3.07 37.80 38.93 12.60 7.59 60.58 30.37 2.91 6.14

Weweartheseshoebrands:

I can kiss my boyfriend without tiptoeing thanks to my high heels! – Pamella, 21

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Weweartheseshoebrands:



ShoeBrands%ofYoungMalaysian

ShoeBrandConsumers

BreakdownofYoungShoeBrandConsumersGender Age Race

Male(%)

Female(%)

15to18(%)

18to22(%)

23to27(%)

28to32(%)

32to35(%)

Malay(%)

Chinese(%)

Indian(%)

Others(%)

Adidas 45.74 66.72 33.28 3.17 37.68 39.38 11.97 7.80 63.09 27.10 4.02 5.79Bata 43.48 48.09 51.91 3.74 36.56 40.94 11.70 7.07 60.19 29.00 5.12 5.69Blay 2.33 16.67 83.33 1.52 40.91 43.94 7.58 6.06 36.36 59.09 3.03 1.52

Converse 26.95 54.52 45.48 4.46 44.30 40.63 7.08 3.54 66.06 26.34 2.10 5.50Crocs 9.57 46.13 53.87 3.32 35.79 36.53 14.39 9.96 55.35 35.42 5.17 4.06Eclipse 2.54 20.83 79.17 1.39 33.33 43.06 15.28 6.94 38.89 47.22 6.94 6.94

HushPuppies 14.34 49.26 50.74 1.48 29.80 39.41 17.98 11.33 47.54 42.61 4.68 5.17Lacoste 2.44 63.77 36.23 2.90 31.88 43.48 13.04 8.70 55.07 36.23 7.25 1.45Nike 43.55 59.37 40.63 2.43 41.93 38.36 10.06 7.22 55.56 35.60 3.57 5.27

NineWest 3.21 13.19 86.81 2.20 31.87 42.86 20.88 2.20 56.04 38.46 4.40 1.10Nose 16.99 2.70 97.30 1.04 41.16 44.91 10.60 2.29 45.53 46.78 2.70 4.99Puma 15.12 67.06 32.94 2.34 38.08 37.15 12.15 10.28 61.92 26.87 5.84 5.37Reebok 15.86 60.36 39.64 2.23 39.20 38.53 11.36 8.69 52.56 37.42 6.01 4.01Vincci 32.07 4.74 95.26 0.77 40.31 44.16 11.23 3.52 50.88 41.52 2.42 5.18Viss 7.45 3.79 96.21 1.42 36.02 47.87 13.27 1.42 49.76 42.18 2.84 5.21Voir 11.94 4.44 95.56 2.07 41.72 41.12 11.83 3.25 49.70 43.20 3.85 3.25

Others 28.65 48.71 51.29 3.08 39.21 39.95 12.33 5.43 63.50 28.61 2.71 5.18

Weusethesemobilephonebrands:

With my mobile phone, I am never lonely. – Selina Lee, 24

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80.00

AppleiPhone

Blackberry Dopod HPiPaq HTC LG Motorola Nokia O2 Samsung SonyEricsson

Toshiba Others

Weusethesemobilephonebrands:



MobilePhoneBrands

%ofYoungMalaysian

MobilePhoneBrandConsumers

BreakdownofYoungMobilePhoneBrandConsumersGender Age Race

Male(%)

Female(%)

15to18(%)

18to22(%)

23to27(%)

28to32(%)

32to35(%)

Malay(%)

Chinese(%)

Indian(%)

Others(%)

AppleiPhone 4.52 63.28 36.72 4.69 44.53 41.41 5.47 3.91 50.00 39.06 5.47 5.47

Blackberry 3.11 59.09 40.91 6.82 32.95 36.36 13.64 10.23 62.50 29.55 5.68 2.27

Dopod 2.93 69.88 30.12 1.20 31.33 44.58 19.28 3.61 63.86 28.92 2.41 4.82

HPiPaq 2.51 63.38 36.62 1.41 29.58 43.66 15.49 9.86 54.93 39.44 4.23 1.41

HTC 3.50 67.68 32.32 0.00 36.36 40.40 18.18 5.05 47.47 42.42 4.04 6.06

LG 5.48 54.84 45.16 1.94 40.65 44.52 6.45 6.45 52.26 35.48 5.81 6.45

Motorola 16.60 48.51 51.49 3.40 37.66 39.15 12.55 7.23 60.64 28.30 4.89 6.17

Nokia 70.22 51.61 48.39 2.82 38.13 40.29 11.32 7.44 61.22 29.73 3.42 5.63

O2 2.83 65.00 35.00 0.00 38.75 45.00 11.25 5.00 60.00 33.75 3.75 2.50

Samsung 12.47 41.64 58.36 3.97 34.56 41.36 13.88 6.23 57.22 35.98 2.83 3.97

SonyEricsson 50.90 48.44 51.56 2.57 42.12 41.01 9.30 5.00 56.42 34.63 3.61 5.34

Toshiba 0.99 64.29 35.71 3.57 32.14 46.43 10.71 7.14 46.43 42.86 3.57 7.14

Others 3.32 51.06 48.94 1.06 40.43 43.62 11.70 3.19 69.15 23.40 2.13 5.32

WeusethesePC/Laptopbrands:

If I were to be stuck in a desert, all I need is my laptop and internet connection. - Praveen, 25

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Acer Apple Asus BenQ Compaq Dell FTEC Fujitsu HP Lenovo SonyVaio Toshiba Others

WeusethesePC/Laptopbrands:



PC/LaptopBrands

%ofYoungMalaysianPC/LaptopBrandConsumers

BreakdownofYoungMalaysianPC/LaptopBrandConsumersGender Age Race

Male(%)

Female(%)

15to18(%)

18to22(%)

23to27(%)

28to32(%)

32to35(%)

Malay(%)

Chinese(%)

Indian(%)

Others(%)

Acer 39.99 51.59 48.41 2.65 40.81 39.66 10.42 6.45 67.76 22.97 3.71 5.57

Apple 6.36 56.11 43.89 4.44 36.67 43.89 10.00 5.00 51.11 42.22 2.78 3.89

Asus 7.63 60.19 39.81 1.39 38.89 44.91 10.65 4.17 54.63 38.89 2.78 3.70

BenQ 4.06 53.04 46.96 1.74 41.74 39.13 10.43 6.96 57.39 34.78 3.48 4.35

Compaq 23.03 50.00 50.00 2.15 39.88 41.56 9.82 6.60 65.18 25.92 4.91 3.99

Dell 25.33 48.12 51.88 3.49 36.26 40.86 12.55 6.83 44.21 45.19 5.44 5.16

FTEC 1.48 52.38 47.62 2.38 47.62 35.71 11.90 2.38 59.52 35.71 2.38 2.38

Fujitsu 3.11 56.82 43.18 1.14 35.23 46.59 10.23 6.82 47.73 47.73 1.14 3.41

HP 18.09 49.41 50.59 2.15 31.25 43.95 15.23 7.42 58.40 32.62 4.30 4.69

Lenovo 4.70 60.90 39.10 1.50 33.08 42.86 15.04 7.52 57.14 34.59 5.26 3.01

SonyVaio 5.33 61.59 38.41 3.97 43.05 37.75 9.93 5.30 52.32 39.07 4.64 3.97

Toshiba 8.02 47.58 52.42 3.08 36.12 43.17 10.57 7.05 48.02 45.37 2.64 3.96

Others 6.61 46.52 53.48 5.35 38.50 35.83 11.23 9.09 56.15 33.16 4.28 6.42

Weusethesecarbrands:

I love singing loudly in the car with the windows open. – Joe, 21

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5.00

10.00

15.00

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25.00

30.00

35.00

40.00

45.00

BMW Daihatsu Honda HyundaiMercedesMitsubishi Naza Nissan Perodua Proton Suzuki Toyota Others

Weusethesecarbrands:



CarBrands

%ofYoungMalaysianCarBrandConsumers

BreakdownofYoungCarBrandConsumersGender Age Race

Male(%)

Female(%)

15to18(%)

18to22(%)

23to27(%)

28to32(%)

32to35(%)

Malay(%)

Chinese(%)

Indian(%)

Others(%)

BMW 4.31 71.31 28.69 5.74 45.08 33.61 11.48 4.10 54.92 37.70 4.92 2.46

Daihatsu 1.13 78.13 21.88 3.13 50.00 31.25 9.38 6.25 59.38 25.00 3.13 12.50

Honda 11.20 57.10 42.90 0.95 39.12 41.01 12.62 6.31 56.78 34.07 4.10 5.05

Hyundai 3.78 51.40 48.60 2.80 42.99 37.38 7.48 9.35 41.12 53.27 1.87 3.74

Mercedes 3.43 51.55 48.45 5.15 46.39 36.08 10.31 2.06 48.45 45.36 4.12 2.06

Mitsubishi 2.83 70.00 30.00 2.50 41.25 46.25 3.75 6.25 60.00 27.50 1.25 11.25

Naza 3.85 55.05 44.95 2.75 34.86 34.86 14.68 12.84 71.56 15.60 8.26 4.59

Nissan 5.02 61.97 38.03 1.41 45.77 38.03 4.23 10.56 45.07 45.77 5.63 3.52

Perodua 33.98 45.95 54.05 0.52 35.65 45.22 12.68 5.93 59.98 31.50 3.22 5.30

Proton 38.47 55.92 44.08 1.29 32.60 42.15 14.69 9.27 62.44 30.21 3.49 3.86

Suzuki 1.87 54.72 45.28 7.55 39.62 32.08 16.98 3.77 62.26 28.30 3.77 5.66

Toyota 13.99 54.29 45.71 2.53 40.66 37.88 9.60 9.34 44.70 45.96 3.79 5.56

Others 3.92 39.64 60.36 0.90 37.84 39.64 13.51 8.11 54.95 32.43 6.31 6.31

Weuseservicesbythesebanks:

Nothing matters more than good customer service. – Judith Ann, 26

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30.00

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60.00

70.00

AffinBank

AlRajhi AllianceBank

AmBank BankIslam

BankRakyat

CIMBBank

EONBank

HongLeongBank

HSBCMaybankOCBCBank

PublicBank

RHBBank

UOBBank

Others

Weuseservicesbythesebanks:



BankServices

%ofYoungMalaysian

BankServiceConsumers

BreakdownofYoungBankServiceConsumersGender Age Race

Male(%)

Female(%)

15to18(%)

18to22(%)

23to27(%)

28to32(%)

32to35(%)

Malay(%)

Chinese(%)

Indian(%)

Others(%)

AffinBank 5.26 53.69 46.31 2.01 20.13 55.70 15.44 6.71 73.15 22.15 0.67 4.03AlRajhi 2.61 75.68 24.32 1.35 20.27 39.19 18.92 20.27 75.68 20.27 2.70 1.35

AllianceBank 4.17 53.39 46.61 1.69 22.88 38.14 27.12 10.17 42.37 44.92 4.24 8.47AmBank 12.68 55.15 44.85 2.23 26.74 34.54 21.73 14.76 48.47 44.01 4.18 3.34

BankIslam 28.12 53.64 46.36 1.26 40.83 45.35 7.41 5.15 85.93 9.30 1.13 3.64BankRakyat 9.50 60.97 39.03 2.23 26.02 28.25 20.07 23.42 84.39 7.06 1.49 7.06CIMBBank 52.84 52.34 47.66 0.87 35.56 45.59 11.56 6.42 64.91 25.87 3.88 5.35EONBank 6.22 59.66 40.34 2.84 26.14 36.36 19.32 15.34 51.14 41.48 3.41 3.98

HongLeongBank 9.11 49.61 50.39 3.10 29.07 36.82 18.60 12.40 27.13 64.73 4.26 3.88HSBC 8.16 45.89 54.11 2.60 25.11 36.36 22.94 12.99 30.74 56.28 6.93 6.06

Maybank 65.10 51.22 48.78 1.74 33.04 43.41 14.16 7.65 60.77 30.93 3.26 5.05OCBCBank 3.74 55.66 44.34 3.77 33.02 37.74 14.15 11.32 26.42 69.81 2.83 0.94PublicBank 24.30 49.27 50.73 1.02 33.87 41.72 13.52 9.88 30.96 59.74 3.63 5.67RHBBank 14.41 53.19 46.81 1.23 23.77 46.32 17.65 11.03 48.77 39.71 3.43 8.09UOBBank 2.19 41.94 58.06 1.61 16.13 51.61 20.97 9.68 14.52 80.65 1.61 3.23Others 16.67 50.42 49.58 1.27 45.97 38.98 9.53 4.24 73.94 17.16 3.39 5.51

Wefrequentthesefastfoodoutlets:

Good food, good friends. – Maisarah, 24

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30.00

40.00

50.00

60.00

70.00

80.00

90.00

Wefrequentthesefastfoodoutlets:



FastFoodOutlets

%ofYoungMalaysianFastFoodProductConsumers

BreakdownofYoungFastFoodProductConsumersGender Age Race

Male(%)

Female(%)

15to18(%)

18to22(%)

23to27(%)

28to32(%)

32to35(%)

Malay(%)

Chinese(%)

Indian(%)

Others(%)

1901 21.79 40.03 59.97 2.76 37.93 42.79 11.18 5.35 52.03 41.17 2.27 4.54A&W 38.54 46.65 53.35 2.38 36.76 41.70 12.19 6.97 53.35 38.13 4.67 3.85

BaskinRobin 25.08 35.77 64.23 3.38 42.25 38.73 10.00 5.63 40.14 52.25 4.51 3.10BurgerKing 38.93 48.28 51.72 2.63 37.48 42.20 11.80 5.90 54.17 36.48 3.99 5.35CoffeeBean 22.92 41.76 58.24 2.16 37.60 40.52 13.25 6.47 37.44 52.85 3.39 6.32

Dome 10.17 34.38 65.63 2.43 35.76 38.54 16.32 6.94 34.38 57.64 2.43 5.56Domino’s 27.66 40.74 59.26 2.81 42.15 39.85 11.24 3.96 47.25 43.17 5.62 3.96

Dunkin'Donut 29.95 41.27 58.73 2.59 38.56 43.28 10.14 5.42 66.51 24.06 4.83 4.60GloriaJeans 4.20 35.29 64.71 3.36 28.57 49.58 11.76 6.72 44.54 48.74 0.84 5.88Häagen‐Dazs 12.43 33.52 66.48 3.69 42.33 38.35 10.80 4.83 28.41 64.20 3.98 3.41

KFC 81.31 49.52 50.48 2.52 38.66 40.10 11.77 6.95 58.86 31.89 3.69 5.56McDonalds 77.39 46.92 53.08 2.65 38.75 40.39 12.05 6.16 53.86 37.15 4.11 4.88

OldTownCoffeeShop

40.45 44.02 55.98 2.10 39.39 43.23 11.00 4.28 37.73 53.28 5.24 3.76

PizzaHut 63.83 46.65 53.35 2.60 38.52 40.90 11.07 6.92 57.33 33.26 4.21 5.20SecretRecipe 56.09 39.17 60.83 2.58 38.79 42.57 10.96 5.10 53.02 38.60 3.65 4.72Starbucks 35.96 41.85 58.15 2.95 41.55 39.29 11.79 4.42 34.09 54.62 5.30 5.99Subway 18.79 38.72 61.28 3.20 41.35 40.60 10.71 4.14 36.47 53.76 6.02 3.76Others 14.66 45.78 54.22 3.61 38.31 40.96 10.84 6.27 59.28 31.08 2.89 6.75

Weusethesemobilephoneoperators:

I love getting free SMS and airtime! – Hayati, 25

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80.00

Celcom DiGi HappyMobile Maxis uMobile Others

Weusethesemobilephoneoperators:



MobilePhoneOperators

%ofYoungMalaysianMobilePhoneOperatorSubscribers

BreakdownofYoungMobilePhoneOperatorSubscribersGender Age Race

Male(%)

Female(%)

15to18(%)

18to22(%)

23to27(%)

28to32(%)

32to35(%)

Malay(%)

Chinese(%)

Indian(%)

Others(%)

Celcom 43.69 56.27 43.73 1.86 38.40 39.77 11.40 8.57 84.40 8.00 1.62 5.98

DiGi 29.42 47.42 52.58 3.60 42.14 38.30 10.44 5.52 29.89 54.26 6.00 9.84

HappyMobile 2.76 61.54 38.46 0.00 44.87 43.59 8.97 2.56 60.26 32.05 2.56 5.13

Maxis 67.86 49.92 50.08 2.55 39.51 41.33 10.36 6.25 63.09 30.66 3.18 3.07

uMobile 3.67 55.77 44.23 3.85 41.35 38.46 12.50 3.85 65.38 27.88 1.92 4.81

Others 0.57 56.25 43.75 0.00 68.75 12.50 6.25 12.50 37.50 50.00 6.25 6.25

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youth says malaysia the brands we use

Business

malaysian youths

survey results

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