youth survey on usage of internet and social network websites
DESCRIPTION
Youth Survey on Usage of Internet and Social Network Websites. HKUPOP. Dr Robert T. Y. Chung Director of Public Opinion Programme, HKU June 8, 2010. Research Background. - PowerPoint PPT PresentationTRANSCRIPT
HKUPOP
Youth Survey on Usage of Internet and Social Network Websites
Dr Robert T. Y. Chung
Director of Public Opinion Programme, HKU
June 8, 2010
Youth Survey on Usage of Internet and Social Network Websites
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Research BackgroundResearch Background
Objective: To understand Hong Kong youths’ usage of the Internet, including social network websites, and their views on Internet security.
POP consulted Microsoft and HKCSS in designing the questionnaire while POP enjoyed full autonomy in fieldwork operation, data collection and data analysis. POP takes full responsibility for all findings reported.
The research methodology and all survey findings are released for public consumption.
Youth Survey on Usage of Internet and Social Network Websites
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Contact InformationContact Information
Date of survey : April 22 to May 12, 2010
Target : Cantonese speaking youths aged 12 to 23
Survey method : Random telephone interviews by real interviewers
Sample size : 825 successful cases (including 3 cases without online experience in the past 12 months)
Effective response rate : 77.0% (based on the number of eligible target respondents)
Standard error : 1.7%, meaning that the sampling error of percentages are not more than +/-3.5% at 95% confidence level
Youth Survey on Usage of Internet and Social Network Websites
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Survey Findings
Youth Survey on Usage of Internet and Social Network Websites
5 Q1 Have you surfed or used the Internet in the past 12 months?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
No
Yes
<1%
~100%
(Base=825)
Reasons for not getting online :-No computer/tool to get online (2 respondents)-- No need (1 respondent)
Used the Internet in the past 12 months?
Youth Survey on Usage of Internet and Social Network Websites
6Q2 What is/are your major reason(s) of surfing the Internet?
(Base=820 , Multiple answers allowed)
0% 10% 20% 30% 40% 50% 60%
Don't know/hard to say
Others
Online banking/stock transaction/bill payment
Shopping/auction
Blog
Forums
Send or receive emails
Read newspapers
Downloading/listening to music/watch tv/movies/video clips
Online games
MSN/other instant messaging
Information search
Do homework/work
To get access to the social network websites (like Facebook)
<1%
2%
1%
2%
5%
13%19%
20%
26%
26%
31%
33%
39%
53%
Q2 to Q18 only for respondents who have used the Internet in the past 12 months
Major purposes for getting online
Youth Survey on Usage of Internet and Social Network Websites
7Q3 How much time do you spend on surfing the Internet a week? Please include all your online activities, like sending and receiving emails, doing homework, writing blog (personal diary), browsing social network websites, playing games, searching for information etc.
0% 5% 10% 15% 20% 25% 30%
Don't know/hard to say
More than 50 hours
>40-50 hours
>30-40 hours
>25-30 hours
>20-25 hours
>15-20 hours
>10-15 hours
>5-10 hours
1-5 hours
Less than 1 hour
1%
5%
5%
8%
10%
11%
11%
16%
21%
12%
<1%
Mean 20.3 hours
Standard error 0.55 hour
Median 15.0 hours
Base 808
(Base=820)
Number of hours spent online per week
Youth Survey on Usage of Internet and Social Network Websites
AgeNumber of
hoursEducation
Number of hours
20-23 27.1 hours Tertiary or above 27.9 hours
16-19 19.9 hours Matriculation 19.1 hours
12-15 13.3 hoursSecondary - senior (F.4 and F.5)
19.0 hours
Secondary - junior (F.1 to F.3)
14.4 hours
Primary or below 5.9 hours
8
Cross tabulation - Number of hours young people getting online x Age and Education
(Subsample size : ranging from 255 to 278)
(Subsample size for “Primary or below” is 25, while that for other groups ranges from 118 to 258)
Youth Survey on Usage of Internet and Social Network Websites
9 Q4 Apart from your home, where do you usually get access to the Internet? (Do not read out answers, multiple responses allowed)
0% 10% 20% 30% 40% 50% 60%
Don’t know/hard to say
No other location
Others
Café/shopping mall
Cyber cafe
Anytime, anywhere
Library
School/company
1%
36%
3%
3%
4%
6%
7%
52%
(Base=822 , Multiple answers allowed)
Locations where young people got online apart from home
Youth Survey on Usage of Internet and Social Network Websites
10Q5 Apart from computer, have you used any of the following tools to get access to the Internet? (Read out below answers, order to be randomized by computer, multiple answers allowed)
0% 10% 20% 30% 40% 50% 60% 70% 80%
Don’t know/hard to say
No other tools
Others
I-pod touch
PDA
Mobile phone
1%
68%
1%
3%
4%
27%
(Base=822 , Multiple answers allowed)
Tools young people used to get online apart from computer
Youth Survey on Usage of Internet and Social Network Websites
11Q6 Have you been constrained or monitored when you surf on the Internet? Like when to surf the Internet, what to do on the Internet, what kinds of websites to be browsed etc.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Don’t know/hard to say
Occasionally/depends
No
Yes
<1%
3%
80%
17%
(Base=822)
Constrained or monitored when surfing the Internet?
Youth Survey on Usage of Internet and Social Network Websites
Age% of being
constrained or monitored
Education% of being
constrained or monitored
20-23 4% Tertiary or above 4%
16-19 9% Matriculation 6%
12-15 38%Secondary - senior (F.4 and F.5)
11%
Secondary - junior (F.1 to F.3)
39%
Primary or below 51%
12
Cross tabulation – Constrained or monitored when surfing the Internet x Age and Education
(Subsample size : ranging from 260 to 281)
(Subsample size for “Primary or below” is 26 while that for other groups ranges from 120 to 261)
Youth Survey on Usage of Internet and Social Network Websites
13 Q7 Do you browse social network websites regularly? For example, Facebook, Twitter, MySpace etc.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
No
Yes
12%
88%
(Base=822)
Used social network websites?
Youth Survey on Usage of Internet and Social Network Websites
14Q8 (Only for those who have used social network websites) Which social network websites do you browse the most? (Do not read out answers, multiple answers allowed)
0% 20% 40% 60% 80% 100%
Don’t know/hard to say
Others
Tagged
Friendsters
MySpace
Xanga
Windows Live Spaces (MSN Spaces)
<1%
2%
<1%
1%
1%
3%
3%
9%
98%
(Base=715 , Multiple answers allowed)
(Only for those who have used social network websites)
Most popular social websites among young people
Youth Survey on Usage of Internet and Social Network Websites
0% 5% 10% 15% 20% 25% 30%
Don't know/hard to say
More than 20 hours
>15-20 hours
>10-15 hours
>8-10 hours
>6-8 hours
>4-6 hours
>2-4 hours
1-2 hours
Less than 1 hour
1%
7%
5%
7%
9%
12%
11%
20%
20%
8%
15Q9 (Only for those who have used social network websites) How many times do you usually browse these social network websites a week?
(Base=719)
Mean 7.7 hours
Standard error 0.33 hours
Median 5.0 hours
Base 712
(Only for those who have used social network websites)
Number of hours spent on social websites per week
Youth Survey on Usage of Internet and Social Network Websites
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Number of hours getting online and using social websites (per week) x Gender
0 5 10 15 20 25
Using social network websites*
Internet users getting online#
8.5
19.1
6.9
21.4
Male
Female
*Only for respondents who used social network websites. Comparison between male and female are proved to be statistically significant.
(Hours)
(Subsample size : Ranging from 351 to 407)
# Comparison between male and female are not proved to be statistically significant.
Youth Survey on Usage of Internet and Social Network Websites
17 Q10 (Only for those who have used social network websites) Why would you spend time on these social network websites? (Do not read out answers, multiple answers allowed)
0% 10% 20% 30% 40% 50% 60% 70% 80%
Don't know/hard to say
Others
Peer pressure
Entertainment
Networking
Curiosity
Time killing
Info sharing
Keep in touch
1%
2%
1%
9%
10%
10%
18%
26%
73%
Base=719 , Multiple answers allowed)
(Only for those who have used social network websites)
Reasons for browsing social websites
Youth Survey on Usage of Internet and Social Network Websites
18Q11 Do you concern or worry about the privacy and security issues when they are using the Internet or social network websites?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Don’t know/hard to say
Haven’t thought of it
No
Yes
1%
6%
11%
82%
(Base=822)
Concern about Internet privacy and security?
Youth Survey on Usage of Internet and Social Network Websites
19Q12 Have you encountered any of the following problems or risks in the past 12 months? (Read out below answers, order to be randomized by computer, multiple answers allowed)
0% 10% 20% 30% 40% 50% 60% 70% 80%
Don’t remember
None of the above
Being sexually harassed by others
Account / password being used by others illegally
Mistrust any fake identity or information of others
Being insulted by others
Your personal contact / photos being published
Being attacked by hacker / virus
1%
70%
3%
4%
5%
6%
7%
19%
(Base=822 , Multiple answers allowed)
Encountered the following problems or risks?
Youth Survey on Usage of Internet and Social Network Websites
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Cross tabulation – Internet privacy and security problems encountered (Top 3) x Age
12 - 15 16 - 19 20 - 23
Rank Problem % Rank Problem % Rank Problem %
1.Being attacked by
hacker / virus14% 1.
Being attacked by hacker / virus
19% 1.Being attacked by
hacker / virus22%
2.Being insulted by
others6% 2.
Personal contact / photos being published
7% 2.Personal contact / photos
being published8%
3.
i) Personal contact/ photos being publishedii) Account / password being used by others
illegally
5% 3.Mistrust some fake
identity or information of others
6% 3.
i) Being insulted by others
ii) Mistrust some fake identity or information
of others
6%
(Subsample size : ranging from 260 to 281)
Youth Survey on Usage of Internet and Social Network Websites
21 Q13 Do you think it is easy or not for young people to get in touch with the following information or content from the Internet? (Read out below answers, order to be randomized by computer, multiple answers allowed)
(Base=822 , Multiple answers allowed)
Easily accessed by young people for the following information or contents?
0% 20% 40% 60% 80% 100%
Don’t know /hard to say
None of the above
Illegal gambling
Materials related to violence
Materials related to pornography
Movie / TV programme which is uploaded or downloaded illegally
Music which is uploaded / downloaded illegally
1%
3%
31%
66%
76%
89%
91%
Youth Survey on Usage of Internet and Social Network Websites
22Q14 Do you know any measures that can protect your privacy and security online? (Do not read out answers, multiple answers allowed)
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Don’t know
Others
Increase the Internet security level of one’s computer
Restrict the accessibility of personal webpage
Set a longer/more complicated password
Log out email or other accounts after using
Avoid joining too many forums/groupings
Install filter
Do not surf suspicious websites/open emails from unknown senders
Update personal password regularly
Install firewall
Do not expose personal/bank account information causally
Install anti-virus software
9%
4%
1%
3%
4%
5%
6%
7%
7%
23%
26%
41%
45%
(Base=820 , Multiple answers allowed)
Knowledge about Internet privacy and security measures
Youth Survey on Usage of Internet and Social Network Websites
23 Q15 So what measures have you taken to protect your privacy and security now? (Do not read out answers, multiple answers allowed)
0% 10% 20% 30% 40%
Don’t know
Others
Did nothing
Increased the Internet security level of one’s computer
Restricted the accessibility of personal webpage
Installed filter
Set a longer/more complicated password
Logged out email or other accounts after using
Avoided joining too many forums/groupings
Did not surf suspicious websites/open emails from unknown senders
Updated personal password regularly
Installed firewall
Did not expose personal/bank account information causally
Installed anti-virus software
2%
3%
13%
1%
2%
2%
3%
4%
4%
4%
17%
20%
34%
36%
(Base=817 , Multiple answers allowed)
Internet privacy and security measures adopted
Youth Survey on Usage of Internet and Social Network Websites
24Q16 (Only for those who do not take any preventive measures) Why don’t you take any measures? (Do not read out answers, multiple answers allowed)
(Base=107 , Multiple answers allowed)
(Only for those who did not take any preventive measures)
Reasons for not adopting any security measures
0% 5% 10% 15% 20% 25% 30%
Don’t know/hard to say
Others
The software was too expensive
Had no idea how to install the software
No need
No time
Thought myself was not vulnerable to the risk
Had no concern about the potential risk
Did not think the cyber space was dangerous
Had no idea about the measures
18%
6%
2%
3%
5%
5%
7%
18%
22%
27%
Youth Survey on Usage of Internet and Social Network Websites
25 Q17 From which channel(s) do you usually receive educational information of Internet security? (Do not read out answers, multiple answers allowed)
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Don’t know/hard to say
Others
Mobile TV (like RoadShow)
Promotion booth
Ads in MTR station
Siblings/family
Promotion emails
Radio
Parents
Newspapers/magazines/books
Friends/classmates
Websites/netfriends
TV
School/teachers/textbooks
8%
4%
<1%
<1%
1%
2%
2%
2%
4%
13%
18%
28%
29%
44%
(Base=820 , Multiple answers allowed)
Channels for receiving Internet security information
Youth Survey on Usage of Internet and Social Network Websites
26Q18 If you have questions on Internet security, who/where will you seek help? (Do not read out answers, single answers allowed )
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Don't know/hard to say
Do not ask for help
Others
Newspapers/magazines/books
Government department
School/teachers/textbooks
Netfriends/Websites
Family/relatives
Friends/classmates
3%
6%
2%
<1%
1%
7%
15%
24%
41%
(Base=821 , Multiple answers allowed)
People to look upon to when having Internet security problems
Youth Survey on Usage of Internet and Social Network Websites
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Cross tabulation – People to look upon to in times of trouble x Age
12 - 15 16 - 19 20 - 23
Rank Target % Rank Target % Rank Target %
1. Family/relatives 44% 1.Friends/
classmates44% 1.
Friends/classmates
53%
2.Friends/
classmates25% 2. Family/relatives 18% 2.
Netfriends/websites
19%
3.School/teachers/
textbooks12% 3.
Netfriends/websites
17% 3. Family/relatives 9%
(Subsample size : ranging from 260 to 280)
Youth Survey on Usage of Internet and Social Network Websites
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Conclusion
Young people of age 12 to 23 on average spend about 20 hours each week online. Almost 90% have the habit of using social network websites, spending about 8 hours each week.
About 80% said they have not been constrained or monitored when surfing the Internet, also about 80% said they are concerned about online privacy and security.
More than 40% know that installing anti-virus software and not exposing personal information causally could protect their privacy, but only about one-third put them into practice.
About 20% had their computers attacked by hackers or viruses, more than 5% had their personal contacts or photos published, or had been insulted by others online.
“Schools/teachers/textbooks” are the main channels through which young people receive information about Internet security, but when they have problems, 40% would seek help from “friends/classmates” first, one-quarter would go to “family members and relatives” first.
Youth Survey on Usage of Internet and Social Network Websites
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