Youtube Promote video with youtube ads

TrueView Video AdsCustomers chooserelevant ads

Advertisers pay forengaged views

TrueView: what

User selects avideo to watch

Before videobegins, user sees 5

seconds of aTrueView video ad

If user chooses towatch whole ad or30s, only then does

advertiser pay!

TrueView: why

Persuasive

Video advertising is

proven to build recall,

equity, purchase intent

PreciseAdvanced targeting

help reach bestprospects efficiently

Global Scale Drive awareness by

connecting with800M global users

TRUEVIEW AD TYPE

TRUEVIEW IN-STREAMViewer ExperienceChoice to skip or watch ad Advertiser is ChargedThe shorter of 30 seconds or adcompletion

If viewers choose to close the ad, we exposed our brand to them without any cost.

TRUEVIEW IN-SLATEViewer ExperienceOption to choose one adamong many or watch regularcommercial breaks Advertiser is Charged When viewer chooses to watch ad

TRUEVIEW IN-SEARCHViewer ExperienceSees a video promoted amongsearch results on YouTube orvideo.google.comAdvertiser is ChargedWhen viewer chooses towatch ad

TRUEVIEW IN-DISPLAYViewer ExperienceSees video promoted againstsuggested videos on YouTube orrelated content across theGoogle Display NetworkAdvertiser is ChargedWhen viewer chooses towatch ad