youtube channel optimisations
TRANSCRIPT
INTRODUCTION
1. OVERVIEW2. MACRO OPTIMISATIONS (URL, LAYOUT, “ABOUT” SECTION, ETC)3. MICRO OPTIMISATIONS (EACH VIDEO DESCRIPTION)
.
OVERVIEW
GET A BETTER
RESULT ON YOUTUBE (WITHOUT
ADS)
CONNECT OTHER PLATFORMS WITH YOUTUBE ACCOUNT: FB tab, FB call to
action, FB app, Ecc.
MACRO OPTIMISA
TIONYOUTUBE CHANNEL
OPTIMISATIONSMICRO
OPTIMISATION
P.S: If you don’t promote on Youtube it’s really hard to get more subscribers or views
1. UPLOAD THE VIDEO TRAILER
✘ TRAILER VIDEO: short video on your main page (preview about your channel, corporate video or the best/last video)
✘ TRAILER VIDEO DESCRIPTION: Info about your page, company and social media channels URL + website URL
✘ HOW TO ADD A TRAILER VIDEO? Go on your main page and click on pencil icon
2. CREATE THE PLAYLISTS
✘ Create the playlists and add them on your main page
✘ PLAYLIST SUGGESTION: Recent uploading, recommended videos, specific product videos, special event, commercial videos, etc.
✘ HOW TO CREATE A PLAYLIST? Just go on «Playlist» section and upload a new one!
3. CUSTOM URL
✘ Apply for custom URL! ✘ If your channel is in “good standing”,
have more than 100 subscribers and you added your channel art – you’ll display it
✘ HOW TO APPLY FOR IT? Just go on «advanced account settings» section and claim your custom URL
4. «ABOUT» SECTION
✘ Add more info about your company (long description + important links)
✘ Add all your social media + website links again (after you can display them on the channel art)
✘ HOW TO CHANGE: just go on «about» section and click on the pencil icon
5. BRANDING WATERMARK
✘ Add your logo to your videos✘ Keep this logo on that side for the entire
lenght of your video✘ Users when click on it can subscribe to
your channel✘ HOW TO GET IT?
1- click on «youtube settings» 2- click on «view additional feature» 3- click on «branding» 4- add your logo and the display time
6. ADD CHANNEL KEYWORDS
✘ Add the channel keywords in order to get a better result in terms of YT ranking
✘ HOW TO DO IT? 1- click on «youtube settings»2- click on «view additional feature»3- click on «advanced»4- add your channel keywords
NAMING YOUR VIDEOS (TITLE, TAG, DESCRIPTION)
✘ TITLE: (NAME OF THE YT ACCOUNT) – (TITLE OF THE VIDEO) (first name of the account and then title of the video)
✘ DESCRIPTION: Add 3/4 sentences where you explain the video content and add some links such as your webpage or other webpages (i.e. auto show webpage)
✘ TAGS: add at least 10 tags for each video (Go to Video Manager)
TIPS:• SET AS DEFAULT: you can set the title,
description and some tags as default in order to be faster («upload defaults» section)
• You can also add some notes during the video in order to remind the users to subscribes
THUMBNAIL AND CARDS
✘ CUSTOM THUMBNAIL: change your thumbnail and test an eye-catching pict with: 1- Right size: 1280×720 or 1920×1080; 2- Add text: including the video title on your thumbnail; 3- Add a border: around your thumbnail can also catch viewers’ attention
✘ ADD CARDS: Showcase features of a single product within a video (I.E. you can suggest other videos or playlists to generate follow-on engagement in your channel)