Rich Brooksflyte new mediaflyte.bizflyteblog.comyoutube.com/flytenewmedia

flyte school

How to Build Your

Business with ouTube

TODAY’S GOALS

TODAY’S GOALS

• Why online video?

TODAY’S GOALS

• Why online video?

• How to engage your audience

TODAY’S GOALS

• Why online video?

• How to engage your audience

• How to create a branded channel

TODAY’S GOALS

• Why online video?

• How to engage your audience

• How to create a branded channel

• Advanced YouTube tactics!

TODAY’S GOALS

• Why online video?

• How to engage your audience

• How to create a branded channel

• Advanced YouTube tactics!

• Measuring your ROI

MY SUMMER VACATION...

MY SUMMER VACATION... MY SUMMER VACATION...

MY SUMMER VACATION... HOLISTIC WEB MARKETING

http://www.flickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

http://www.flickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

• Attraction

http://www.flickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

• Attraction

• Retention

http://www.flickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

• Attraction

• Retention

• Conversion

http://www.flickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

• Attraction

• Retention

• Conversion

• Measurement

http://www.flickr.com/photos/myklroventine/

WHY VIDEO?

WHY VIDEO? WHY VIDEO?

WHY VIDEO? WHY VIDEO?

WHY YOUTUBE? WHY YOUTUBE?

• 4 billion views/day

WHY YOUTUBE?

• 4 billion views/day

• > 800 million unique visitors/month

WHY YOUTUBE?

• 4 billion views/day

• > 800 million unique visitors/month

• Advanced tools and metrics

WHY YOUTUBE?

• 4 billion views/day

• > 800 million unique visitors/month

• Advanced tools and metrics

• Ability for subscribers & engagement

WHY YOUTUBE?

• 4 billion views/day

• > 800 million unique visitors/month

• Advanced tools and metrics

• Ability for subscribers & engagement

• 2nd most popular search engine

WHY YOUTUBE?

• 4 billion views/day

• > 800 million unique visitors/month

• Advanced tools and metrics

• Ability for subscribers & engagement

• 2nd most popular search engine

• Not just for kids

VIDEO CONTENT IDEAS

SUCCESSFUL VIDEO TYPES SUCCESSFUL VIDEO TYPES

• How-tos

SUCCESSFUL VIDEO TYPES

• How-tos

• Screen capture

SUCCESSFUL VIDEO TYPES

• How-tos

• Screen capture

• Testimonials

SUCCESSFUL VIDEO TYPES

• How-tos

• Screen capture

• Testimonials

• Before/After

SUCCESSFUL VIDEO TYPES

• How-tos

• Screen capture

• Testimonials

• Before/After

• Tips/Secrets

SUCCESSFUL VIDEO TYPES

• How-tos

• Screen capture

• Testimonials

• Before/After

• Tips/Secrets

• Series

SUCCESSFUL VIDEO TYPES

• How-tos

• Screen capture

• Testimonials

• Before/After

• Tips/Secrets

• Series

• Response

UNCOVERING KEYWORDS

bit.ly/betterkeywords

UNCOVERING KEYWORDS

bit.ly/betterkeywords

GOOGLE INSIGHTS SEARCH BOX SUGGESTIONS

SEARCH BOX SUGGESTIONS CREATING EFFECTIVE VIDEOS

CREATING EFFECTIVE VIDEOS CREATING EFFECTIVE VIDEOS

CREATING EFFECTIVE VIDEOS YOUTUBE CONCEPTS

YOUTUBE AS SOCIAL NETWORK YOUTUBE CHANNELS

YOUTUBE CHANNELS YOUTUBE CHANNELS

EDIT YOUR CHANNEL EDIT YOUR CHANNEL

EDIT YOUR CHANNEL EDIT YOUR CHANNEL

EDIT YOUR CHANNEL EDIT YOUR CHANNEL

EDIT YOUR CHANNEL EDIT YOUR CHANNEL

EDIT YOUR CHANNEL EDIT YOUR CHANNEL

EDIT YOUR CHANNEL EDIT YOUR CHANNEL

EDIT YOUR ABOUT EDIT YOUR ABOUT

EDIT YOUR ABOUT EDIT YOUR ABOUT

EDIT YOUR ABOUT EDIT YOUR FEATURED VIDEO

EDIT YOUR FEATURED VIDEO EDIT YOUR FEATURED VIDEO

EDIT YOUR FEATURED VIDEO EDIT YOUR FEATURED VIDEO

EDIT YOUR FEATURED VIDEO EDIT YOUR FEATURED VIDEO

EDIT FEATURED PLAYLISTS EDIT FEATURED PLAYLISTS

CRACKING YOUTUBE SEARCH CRACKING YOUTUBE SEARCH

CRACKING YOUTUBE SEARCH ENGAGEMENT

POST-LAUNCH CHECKLIST POST-LAUNCH CHECKLIST

POST-LAUNCH CHECKLIST POST-LAUNCH CHECKLIST

LINKING VIDEOS TOGETHER LINKING VIDEOS TOGETHER

LINKING VIDEOS TOGETHER LINKING VIDEOS TOGETHER

LINKING VIDEOS TOGETHER LINKING VIDEOS TOGETHER

LINKING VIDEOS TOGETHER LINKING OFFSITE

LINKING OFFSITE HOW TO MAKE AN OVERLAY AD

HOW TO MAKE AN OVERLAY AD HOW TO MAKE AN OVERLAY AD

HOW TO MAKE AN OVERLAY AD HOW TO MAKE AN OVERLAY AD

HOW TO MAKE AN OVERLAY AD HOW TO MAKE AN OVERLAY AD

HOW TO MAKE AN OVERLAY AD ANALYTICS

ANALYTICS ANALYTICS

ANALYTICS MORE REPORTS

MORE REPORTS RETENTION

RETENTION SUBSCRIBERS & ENGAGEMENT

SUBSCRIBERS & ENGAGEMENT BEYOND YOUTUBE

BEYOND YOUTUBE BEYOND YOUTUBE

BEYOND YOUTUBE BEYOND YOUTUBE

BEYOND YOUTUBE THANK YOU

Rich Brooksflyte new media

www.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks

THANK YOU

Rich Brooksflyte new media

www.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks