youtube marketing part 2
DESCRIPTION
If you like to know more visit us at http://www.facebook.com/digitalprofitclubTRANSCRIPT
YOUTUBE MARKETINGPRESENTED BY :
MR. FAZLU
CRESCENTECH IT SOLUTIONS & SERVICES
Uploading Video YouTube approved format :
( WebM files ,.MPEG4, 3GPP, MOV files, .AVI, .WMV & .FLV )
< 15 minutes video
< 2 GB
No copyrighted & offensive content (etc. : music, video)
Reference :http://www.google.com/support/youtube/bin/answer.py?answer=55744
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Click the Upload link to begin the upload process
Click the Upload Video button to select a file to upload.
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Important !!
Entering information about your video.
Thumbnail
Display thumbnail images for each video on YouTube
Thumbnail Process
User upload video.
YouTube select 5 images from video to use as thumbnail.
Click the image you want to useas the thumbnail image.
Remarks : Potential thumbnail images might not be displayed until the video is almost finished uploading.
Title Descriptive title (etc. : ad headline)
Description Elaboration longer then title (etc. : website URL, telephone no., email address & mailing address )
Tags (keywords) Enter one or more tags for the video(etc. : replace hard disk, repair hard disk)
Category •Autos & Vehicles •Comedy •Education• Entertainment, • Film & Animation•Gaming •How to & Style •Music• News & Politics • Nonprofits & Activism• People & Blogs • Pets & Animals•Science & Technology •Sports • Travel & Events
Privacy Public - Available to search and watchUnlisted - Only people who know the link can view the video.Private - Only those people you invite can view the video.
Understanding Annotations
Is an overlay put on top of a normal video Etc. : Speech bubble, note, spotlight & pause
3 type of annotations can include text and clickable links.
Link annotations to : - YouTube videos, playlists, channels,
groups, and search queries.
Can’t link to other page not on YouTube site
Managing Comments Allow Comments Automatically
—Viewers can submit text comments, which appear immediately on your video page. Allow Friend Comments Automatically, All Others with
Approval Only
—Viewers can submit text comments, but you have to approve each comment before it appears on your video page—unless the viewer is part of your preapproved Friends list. Allow All Comments with Approval Only
—All comments, even those from friends, have to be preapproved. Don’t Allow Comments
—The Comments section does not appear on the page for this video.
Enabling or disabling comments and video responses.
Viewer comments beneath a YouTube video.
Should you allow comments on your videos?
I think so even negative comments provide valuable feedback from consumers.
Video Responses viewers can make and upload their own videos in response
to your video.
Yes, Allow Video Responses to Be Added Automatically Yes, Allow Video Responses After I Approve Them No, Don’t Allow Video Responses
Ratings
- Rated by viewers.
Embedding YouTube allow users to embed videos to their blogs and
websites.
Users have option to display the embeddable HTML code
or not.
Approving Comments and Video Responses
YouTube sends an email notification when you receive a comment or response to your video.
Pending comments and responses in your YouTube inbox.
Click the message link to display the comment
Responding to a viewer comment.
YouTube Channel
A typical YouTube channel page.
Editing the title and tags for a channel.
Changing your channel’s color scheme.
Fine-tuning colors for individual page elements.
A well-branded background image on Pepsi’s channel page.
Editing Channel Modules
Selecting the content modules for your channel page.
Choosing Videos and Playlists
Selecting which video content you display in your channel.
A banner used to brand Ford’s channel page.
Channel banner (960 × 150 pixels) at the top of the channel page; this banner can be clickable
Side column image (300 × 250 pixels) that appears on the left side of the channel page, below the channel information module
A clickable side column image on Coca Cola’s channel page.
Video page banner (300 × 45 pixels) displayed above the video player on all your video pages, like the Sony
A brand logo banner displayed on a Sony video page.
Tracking Performance
Viewing views, ratings, and comments.
Tracking basic metrics for a YouTube video.
Tracking More Advanced Metrics
The tabs on YouTube’s Insight page.
Selecting which time period and region(s) to analyze.
Displaying views over time and by region.
Discovery
Using the Discovery tab to determine how viewers are finding your videos.
Demographics
Using the Demographics tab to look at age and gender data.
Community
Using the Community tab to evaluate viewer engagement with your
video.
Hot Spots
Using the Hot Spots tab to analyze the most and least popular momentsin a video.
Call-to-Action
Analyzing the performance of a video’s Call-to-Action Overlay.