youtube presentations - generator
TRANSCRIPT
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ARTIST DEVELOPMENT MASTERCLASS DAY10.30am: Registration
11am: Intro & YouTube Session pt. 111.35am: Interactive Roundtable Discussions
1.15pm: Lunch2pm: YouTube Session pt. 22.30pm: Media Bootcamp
4.15pm: YouTube Session pt. 34.45pm: The Business of Bands
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How to Build Your Career on YouTube
Branding and Channel Setup
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Hospital Records
Generator Sessions
Dan le Sac vs. Scroobius Pip
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Visual Identity
Consistency
Building an Attractive Destination
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Channel Branding & Building a Visual Identity
Hospital Records
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Annotation End Slides
Video Navigation Playlists
In Video Programming
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Subscription Buttons – Keep Fans Coming Back
Keep Fans Sharing!
Upselling – Merchandising Associates (e.g. iTunes)
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How to Build Your Career on YouTube
Audience Development & YouTube as a Social Tool
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MetadataTitle
Descriptions (add links)
TaggingAnnotation
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YouTube is a social platformBuild a community around your channel
Engage with fans and be social!Like, share, comment and encourage the same from fans
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Cross PlatformsIntegration
Collaboration with other channelsCuration and playlists
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Blogs & PRInfluential channels - think outside the box!
Influencers and superfans
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YouTube PromotionSelling to fans
Monetising content
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Promotional videos – pros & consYouTube promotes your channel ad (Fan Finder)
Short video – no cost to the creator! Make 5 seconds count & give a call to action
Use analytics
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Remarketing – selling to users who have visited your pages
No budget? Set up for the future using Google AdWords to reap the benefits in the future
Never overrun adverts
YouTube is just one Google property - connect with others
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How to Build Your Career on YouTube
Creative Content Production
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Types of Video Content Official Music Videos
Static Audio vs. Lyric VideosCovers
Teasers/News
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Fan-Generated FootageGoogle+ Hangouts
Live Streaming
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Video CreationGet to know film-makers
Set realistic budgets!Consider release schedule
Creative vision!Integrate audience development tools
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RulesNew era: YouTube = your own TV channel
Content = ProgrammingThink in 12 month cycles – not just single releases!
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RememberYouTube is a great tool for discovery & promotion
Engage with fans to build revenue, sales and D2C relationshipsRemember real-world strategies but be creative on YouTube
Great creative content is still keySo write good songs and make good videos!!!