youtube sa_slideshare
Post on 22-Oct-2014
348 views
DESCRIPTION
TRANSCRIPT
![Page 1: Youtube sa_slideshare](https://reader033.vdocument.in/reader033/viewer/2022061106/54472caab1af9f1f098b45b6/html5/thumbnails/1.jpg)
Google Confidential and Proprietary
for South Africa
![Page 2: Youtube sa_slideshare](https://reader033.vdocument.in/reader033/viewer/2022061106/54472caab1af9f1f098b45b6/html5/thumbnails/2.jpg)
Google Confidential and Proprietary
YouTube Pitch Slides
![Page 3: Youtube sa_slideshare](https://reader033.vdocument.in/reader033/viewer/2022061106/54472caab1af9f1f098b45b6/html5/thumbnails/3.jpg)
Google Confidential and Proprietary
Countries with local YouTube Domains
3Source: comScore MediaMetrix, January 2010
YouTube is taking the world by storm… and South Africa is included in this ‘online revolution’
Are you aware?
![Page 4: Youtube sa_slideshare](https://reader033.vdocument.in/reader033/viewer/2022061106/54472caab1af9f1f098b45b6/html5/thumbnails/4.jpg)
Google Confidential and Proprietary
Growth in Search Queries on Youtube.co.za
4
![Page 5: Youtube sa_slideshare](https://reader033.vdocument.in/reader033/viewer/2022061106/54472caab1af9f1f098b45b6/html5/thumbnails/5.jpg)
Google Confidential and Proprietary 5
Light TV viewers are Online, so reach them through YouTube.co.za
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 0 0-5 am0
10
20
30
40
50
60
Breakfast Coffee Daytime Pre Peak Early Peak Late Peak Post Peak
Online
Dai
ly r
each
in %
Time of Day
Daily Reach
of light TV viewers (less than 16hrs of TV per week)
TV
Source: YouTube Media Consumption Study , Light TV Viewers = 0-16 hrs TV per week, n=213
![Page 6: Youtube sa_slideshare](https://reader033.vdocument.in/reader033/viewer/2022061106/54472caab1af9f1f098b45b6/html5/thumbnails/6.jpg)
Google Confidential and Proprietary
There are 60+ million page views on YouTube.co.za every month
YouTube is the second most used search engine worldwide after Google Search
Online viewing is a reality in South Africa
6Source: Google Internal Data (Global) January 2010 worldwide
![Page 7: Youtube sa_slideshare](https://reader033.vdocument.in/reader033/viewer/2022061106/54472caab1af9f1f098b45b6/html5/thumbnails/7.jpg)
Google Confidential and Proprietary
YouTube's demographic is
broad
¾ of YouTube viewers are
older than 25
35% of YouTube viewers are
older than 45
![Page 8: Youtube sa_slideshare](https://reader033.vdocument.in/reader033/viewer/2022061106/54472caab1af9f1f098b45b6/html5/thumbnails/8.jpg)
Google Confidential and Proprietary
More than 400 tweets per minute contain a YouTube link,
and over 150 years worth of YouTube video is watched on Facebook every day!
8
YouTube is part of your social conversation
Source: YouTube Blog, January 2011, global
Replace with Client relevant
![Page 9: Youtube sa_slideshare](https://reader033.vdocument.in/reader033/viewer/2022061106/54472caab1af9f1f098b45b6/html5/thumbnails/9.jpg)
Google Confidential and Proprietary
1) Create your channel2) Capture your audience throughout their journey
Enter
Channel
Discover Watch Engage
HomepagePromoted Videos
Search PagePromoted Videos
MPU
Watch PagePre RollInVideo
MPU
80% visitors use search 81% of users spend their time viewing
Promoted Video
Promoted Video
9
Engage via YouTube.co.za
![Page 10: Youtube sa_slideshare](https://reader033.vdocument.in/reader033/viewer/2022061106/54472caab1af9f1f098b45b6/html5/thumbnails/10.jpg)
Google Confidential and Proprietary 10
• The suggested strategy is to take a more generic approach with regards to category and interest selection.
• Site exclusions can be used to make sure your brand doesn’t appear where you do not want to.
• You could follow a two-phased approach:1) Create the Brand Channel and advertise on YouTube
to raise awareness2) Advertise on broader GDN to reach more users
What should the strategy be for advertising on YouTube?
![Page 11: Youtube sa_slideshare](https://reader033.vdocument.in/reader033/viewer/2022061106/54472caab1af9f1f098b45b6/html5/thumbnails/11.jpg)
Google Confidential and Proprietary
YouTube Stats for SA
![Page 12: Youtube sa_slideshare](https://reader033.vdocument.in/reader033/viewer/2022061106/54472caab1af9f1f098b45b6/html5/thumbnails/12.jpg)
Google Confidential and Proprietary
YouTube Opportunity in SA
Source: AdPlanner
![Page 13: Youtube sa_slideshare](https://reader033.vdocument.in/reader033/viewer/2022061106/54472caab1af9f1f098b45b6/html5/thumbnails/13.jpg)
Google Confidential and Proprietary
Thank you!