YouTube statistics for our music video ‘How You

Like Me Now’Kristina Dubrovskaya

Overall, we have almost 8000 views! This is the biggest figure

out of all the others music videos.

(7.943)

+10 likes

Global Viewing figuresOverall, it seems to be clear that most of the views came from UK. This is understandable. Firstly, the overall look of our band is very British (costumes, hats). Also, all the members of the band are British people. And actually, the group itself was ‘originated in UK- London (bio of our group). So these statistics did not surprise us. We were pleased to know that the idea we wanted to betray was understood.

However, it seems as well that it was viewed in Russia. The reason for this is likely to be that I shared it through Russian network platforms such as vkontakte. I also sent links to my Russian friends and it is worth adding that they enjoyed it very much.

It was viewed also in other countries, meaning that is is globally orientated as well which is also a great thing.

The average watch time

This shows that our audience did not enjoy any moment in particular but watched the whole video from the start to the end. This meant that they were engaged with our narrative.

This suggests that we have a strong and interesting narrative. I wanted our music video to have a main focus on

the narrative and it is very good that the plan did work indeed.

P.S. You may notice that the most ‘viewed’ part is the beginning. But we never take this information into account because many people start watching the

video and then immediately switch it off so this information is pointless.

Demographics We were surprised to find out

that our target audience is actually females, but not as we originally though - males.

Another surprising fact is that the age of our target

audience is actually 18-24. We expected it to be middle

aged.

Maybe this is because we use the song that was already quite popular within this audience

This shows that the video was shared through other social platform (e.g. it was viewed not only on the Youtube). This is very good because spreadability is an

indicator of success.

Devisers watched onThis shows that the wast majority of our audience watched the video on the

computer. However, they also watched it on mobile phones which is a good

thing as they can show it to their

friends directly and easier.