I have retrieved these statistics from the YouTube video for Little Mix – Wings.

As you can see from this image that the video is very popular with 16,735,373 views worldwide from 25th July 2012 until present (14th October 2012). It also has a breakdown of where these people may have watched the videos from or where they would have found it, for example a link on Facebook, their mobiles, related videos or they specifically searched for it.

This image shows what sort of audience watch the video, for example generally females aged 13-54.

From this information I have proved that the target audience for POP genre is females and I have also realised that for best results on views I should post a link onto social networking sites.