Jack Bukin

House Keeping

– Fire Exits– Comfort Breaks– Tea’s and Coffee’s– Questions

Introductions

– What is your name?– How confident are you at using YouTube– What do you want to get out of today?

• Background to YouTube• Faces of Visual Social Media• Using YouTube• Benefits of YouTube in a business• How you can use it in your business

What are we going to cover?

What is YouTube?

– Visual Social Media is the sharing of content with others through the use of images and video instead of text.

YouTube Stats 2014– 1 billion users on YouTube– A total of 1 trillion YouTube views in 2011– 4 billion YouTube video views per day– 6 billion hours of video watched per month– 100 hours of video uploaded to YouTube every minute– $5.6 billion dollars spent by advertisers on YouTube in

2013– Gangnam Style most viewed video with 1,954,597,828

views

Why Visual Social Media?

– Engaging– Fun– Simple– Mobile Friendly!– Limitless

90%of information

transmitted to the brain is visual

Visuals are processed 60,000 X faster

In the brain than text

20%

People only remember

of what they read 40%

of people respond better

to visual information

42%of Tumblr posts are photo’s

Photos are liked 2X more than text updates

Videos are shared 12X more than links and text

posts combined700 YouTube videos are shared on Twitter

every minute.

The main providers of Visual Social Media

– Pinterest– Instagram– Vine– Snapchat– Facebook/Twitter

Who does it well?

Jaguar Land Rover

Nordstrom

Who does it well?

Sony

Find an example of Instagram!

Kindred Rose

Mobile Only

-Instagram-Snapchat-Vine

Computer + Mobile Friendly

-Pinterest-Facebook/Twitter

Time to have a go!

Pick up an iPad

Snapchat

Pro’s and Con’s of Snapchat in a business

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Vine

Pro’s and Con’s of Vine in a business

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Instagram

Pro’s and Con’s of Instagram in a business

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Pinterest

Pro’s and Con’s of Pinterest in a business

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How could Visual Social Media could be useful for your

business?

Any Questions?