You’ve Found Your Author Platform Now What?

Books in Browsers - October 2012

Miral Sattar@bibliocrunch | @miralsattar

miral@bibliocrunch.com

2

My Journey so far in Publishing

Miral Sattar, Founder of BiblioCrunch B.S. Computer Engineering, Columbia M.S. Digital Publishing, NYU Software Developer for 7 years

4+ years at TIME Senior Product Development Manager Launched digital initiatives (video, apps, blogs,

e-books)

Recognized unmet need in the eBook space

Left TIME to launch BiblioCrunch Marketplace that helps authors and publishers

find talent to help them create quality books

3

BiblioCrunch takes offline community interactions between authors/publishers and book professionals, and bring them online to make eBook publishing seamless

Self-Service Full-ServiceDIY Authors

Traditional Publishers

Opportunity to fill unmet need

Professional editing Cover & Design

Proofing

Marketing & Publicity

DistributionConversion

App Development

Enhanced Features

Fact CheckingApps Workflow

The Publishing Services Spectrum

4

No Matter What Authoring Platform You Use Additional Work Almost Always Needs to be Done

5

6

Q: You’ve found your authoring platform, now what?

A: Leverage the community to create the best books possible and further engage your audience!

** Seven Case Studies **

7

CASE 1: Stay on the Cutting Edge of Available Resources

In today’s connected world, there is no excuse not to have a well edited book Personal networks Editorial groups BiblioCrunch Social media platforms

Best-selling author Joanna Penn sourced her editor (@noveldoctor) by putting a call out through Twitter

8

CASE 2: Crowdsource Cover Design

Crowdsourcing a cover makes fans part of the process

Penguin Books held a competition for the cover of best selling author John Green’s book An Abundance of Katherines

17-year-old Sarah Turbin won

“I think it has to look good in print; it has to look good blown-up; it has to look good on a screen and it has to look good one-inch tall.”

-- John Green

9

CASE 3: Engage Beta Readers

A Beta Reader reads with a critical eye – prior to release to general public

Most common with fan fiction writers, but is growing in popularity with novelists 50 Shades of Grey

Tons of communities available online

10

CASE 4: Market with Blog Tours

Blog tours are taking the place of author tours

Cost effective online publicity

Generate buzz without having to travel

SR Johannes Indie author Sold 30,000 books in less than nine

months Nearly 60 blog tours for most recent

book

11

CASE 5: Integrate Community and Social Elements

12

CASE 6: Twitter Storytelling

Tweets from TahrirPublished by OR Books

Flash Fiction Published by Sabrina Ricci

13

CASE 7: Facebook Storytelling

14

1. Redefine the content creator

2. Get immediate feedback on stories

3. Reach higher engagement with target audience

4. Create community & social elements within the e-books themselves

5. Stay on the cutting edge of available resources

By Leveraging Communities:

Case Study Examples

• Twitter Storytelling• Facebook (Story Dam)

• Beta Readers

• Blog Tours• Fan Cover Art

• Dessert Guide

• Joanna Penn

You have a Specific Publishing Need

You Launch a Project

You Leverage the Community

1 2 3

• Content Creation• Cover Design• Editing• Marketing

• Budget• Required Skills• Deadline

• Vetted Professionals• Self-selected

engaged members

Authors Leverage Communities Selectively

BiblioCrunch.com helps you meet your specific publishing needs

Join us to see what all the buzz is about!