you've made it - pitching to techcrunch & using angellist

@djksar

You’ve Made It!

Randy Ksar | Startup AdvisorLandon Consulting@djksar | 408.409.9033

Randy Ksar| [email protected] | @djksar

You are at a point to launch your company and products

Image Credits: Nasa.gov


What do you do next?


Checklist: Ask yourself

How is the public going to react? Think about positive and negative comments.

Are you ready to respond? Prepare a PR FAQ and distribute internally.

How are competitors going to react? Your launch is their opportunity.

Do you have a good, new and disruptive story?


Expectations

• Once I’m on TechCrunch we’ve made it – uhh..no!

• Lead generation will skyrocket once post is live• Influencers and early adopters will start

following you


Before You Pitch

• Network at meet-ups & conferences before you pitch

• Alpha & beta test first to get feedback• Start your social outreach to influencers


Pitch TechCrunch Reporters

Email the following:Who you are & what your product doesHow it differentiates between your

competitorsLinks to your website / mobile appsEasily embeddable content (e.g. videos)Offer exclusive to Techcrunch & their

readersContact InfoMaximum 2 paragraphs


AngelList Expectations

• Tell the world you are fundraising and hiring

• Not crowd-sourced fundraising – not approved by the SEC

• Opportunity to network with the angel investor world and startup-focused talent


AngelList Best PracticesCreate a company profile

Include who you are, what you are looking for, current investors and advisors, links to your website/trials/demos

Have all your employees and advisors create angel.co profiles and become a member to the company

Have a video to demo your product in 30 secs to 1 minute

Follow investors and learn what their funding patterns are

Keep your company profile page updated


In summary• Congrats on starting your company.• Start networking.• Nail the customer experience.• Build your brand and influence.

you've made it - pitching to techcrunch & using angellist

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