yum brands

15
02 | p1 02 INTRODUCTION & OBJECTIVES

Upload: debra-west

Post on 11-Apr-2017

153 views

Category:

Documents


0 download

TRANSCRIPT

02 | p1

02 INTRODUCTION & OBJECTIVES

02 | p2

HOW OUR BUSINESS IS ORGANIZED

Support Functions

Franchise Excellence

Organization Excellence

FinanceExcellence

BuildingBrandEquity

Brand Development

DevelopingGreat

Products

Product Excellence

ProvidingManiacalCustomerService

RestaurantExcellence

Build Great

Restaurants

AssetDevelopment

Core Functions

02 | p3

Net Unit Growth

Avg IRR 9.7% 10.2% 10.4% 11.3% 13.2%

'06 '07 '08 '09 '10 '11

390450

597

447 430500

DEVELOPMENT = UNIT GROWTH + BRAND BUILDING ASSETS

3.3%3.7%

4.7%3.4% 3.2%

3.6%

02 | p4

CREATING BRAND BUILDING ASSETS

Brand Building Locations World Class Execution• Market Mapping• Asset Mix• Site Selection

• Store Design and Experience• BOH Consistency• Sustainable Construction

02 | p5

Customer Need

Site Criteria

SITE SELECTION BY BRAND AND CHANNEL

Casual DiningExperience

DeliverySpeed

Quick ServiceConvenience

• Strong Population• Heavy Retail Presence• Prominent Locations

• Retail & Leisure Generators

• 120+ Seats

• “Bullseye” Location in Tightly Defined Trade Zone

• Top-of-Mind Visibility

60% Convenience

60% Weekend

60% Within 1km

02 | p6

DEVELOPMENT BLUE CHIPS

Growth!

Design+Reinvestment

ProfitableRestaurants

People

02 | p7

WHY BUILD?

• Scale Advantages• Market Penetration• Competitive

Advantage

02 | p8

• Location• Ample Seating• Adequate Parking• Modern Décor• Asset Exterior• Comfort• Atmosphere• Cleanliness• Training• Speed• Courtesy

DEVELOPMENT & BRAND BUILDING

Experience56%

Value13%

Food31%

Consumers get more brand impressions from the restaurant than they do from conventional advertising

Drivers of Customer Satisfaction

02 | p10

SIX STEPS:6

02 | p11

• Standards Library, YUMnet, iCHING• Development & Design Colleges• Franchise Development Policies• Facility Inventory Tracking System – FITS• Key Performance Indicators

PROCESS & DISCIPLINE WORK!

02 | p12

GLOBAL FRANCHISE PARTNERSHIP

World Class Franchisor• Consumer

proposition• Business

system• Commercial

terms• Culture

World Class Franchisees• Alignment• System

discipline & process

• Ready for growth

• Constructive engagement

=+

02 | p13

ROLES & RESPONSIBILITIESDallas RSC• Globalization of Best Practices• Defining Operating Standards

Business Units & Franchisees• Creation of Best Practices• Execution

02 | p14

THE PARTNERSHIP WORKS!

• Dominant Brands • Dominant Market Share• World Class Assets• World Class

Development Team

02 | p15

• Bring method & discipline to our intentionality (I+M=R)• Cultivate capability to achieve breakthrough development

execution• Share know-how that make our partnership & people

stronger

THIS WEEK We have huge aspirations for our brands… …which are only realized through our people