yum brands
TRANSCRIPT
02 | p2
HOW OUR BUSINESS IS ORGANIZED
Support Functions
Franchise Excellence
Organization Excellence
FinanceExcellence
BuildingBrandEquity
Brand Development
DevelopingGreat
Products
Product Excellence
ProvidingManiacalCustomerService
RestaurantExcellence
Build Great
Restaurants
AssetDevelopment
Core Functions
02 | p3
Net Unit Growth
Avg IRR 9.7% 10.2% 10.4% 11.3% 13.2%
'06 '07 '08 '09 '10 '11
390450
597
447 430500
DEVELOPMENT = UNIT GROWTH + BRAND BUILDING ASSETS
3.3%3.7%
4.7%3.4% 3.2%
3.6%
02 | p4
CREATING BRAND BUILDING ASSETS
Brand Building Locations World Class Execution• Market Mapping• Asset Mix• Site Selection
• Store Design and Experience• BOH Consistency• Sustainable Construction
02 | p5
Customer Need
Site Criteria
SITE SELECTION BY BRAND AND CHANNEL
Casual DiningExperience
DeliverySpeed
Quick ServiceConvenience
• Strong Population• Heavy Retail Presence• Prominent Locations
• Retail & Leisure Generators
• 120+ Seats
• “Bullseye” Location in Tightly Defined Trade Zone
• Top-of-Mind Visibility
60% Convenience
60% Weekend
60% Within 1km
02 | p8
• Location• Ample Seating• Adequate Parking• Modern Décor• Asset Exterior• Comfort• Atmosphere• Cleanliness• Training• Speed• Courtesy
DEVELOPMENT & BRAND BUILDING
Experience56%
Value13%
Food31%
Consumers get more brand impressions from the restaurant than they do from conventional advertising
Drivers of Customer Satisfaction
02 | p9
WHY ACCELERATE?
02 | p11
• Standards Library, YUMnet, iCHING• Development & Design Colleges• Franchise Development Policies• Facility Inventory Tracking System – FITS• Key Performance Indicators
PROCESS & DISCIPLINE WORK!
02 | p12
GLOBAL FRANCHISE PARTNERSHIP
World Class Franchisor• Consumer
proposition• Business
system• Commercial
terms• Culture
World Class Franchisees• Alignment• System
discipline & process
• Ready for growth
• Constructive engagement
=+
02 | p13
ROLES & RESPONSIBILITIESDallas RSC• Globalization of Best Practices• Defining Operating Standards
Business Units & Franchisees• Creation of Best Practices• Execution
02 | p14
THE PARTNERSHIP WORKS!
• Dominant Brands • Dominant Market Share• World Class Assets• World Class
Development Team