yum! middle east, north africa, pakistan &...
TRANSCRIPT
Yum!Middle East, North Africa, Pakistan & Turkey
Yum!Middle East, North Africa, Pakistan & Turkey
Irfan Mustafa, Vice President & Managing DirectorIrfan Mustafa, Vice President & Managing Director
Population . . . . . . . . 575 millionGDP . . . . . . . . . . . . $ 2,770 billion Proven Oil Reserves. . 740 billion barrels
Population . . . . . . . . 575 millionGDP . . . . . . . . . . . . $ 2,770 billion Proven Oil Reserves. . 740 billion barrels
Existing Markets
The Land of the Bold and the Accountable . . .
ISRAEL
NOTE: The remaining countries in Africa not shown on this map and Israel are part of other franchise business units: Southern Africa and Europe respectively
Middle East, a Region in Turmoil
Intifadah — “The Uprising” September 2000
9/11 September 2001
Iraq War April 2003
Saudi Bombings 1st half 2004
Lebanon Assassination February 2005
Jordan Bombings November 2005
9
1313
2
-5
’01 ’02 ’03 ’04 ’05 F
136
267376
760
Yum! McD BK Dom
Yum! Penetration Twice Nearest Competitor
Yum! Performance (2000 – 2005)
’00 ’05 F ’00 ’05 F ’00 ’05 F ’00 ’05 F
Unprecedented SSSG % (WPSA)
Dubai, UAE
5.2% CAGR
KFC26%
PH21%
Local14%
McD18%
BK14%
Dom7%
2.2
4.14.54.6
5.4
KFC PH McD BK Dominos0.1
2
9
25
59KFC
PH
McD
BK
Dominos
Dominant Market Share *
Top of Mind * Purchase Frequency Leaders *
Yum! Category Share*
Yum! Performance
Yum! 47%
Note: This is unaided brand awareness
Note: Past 90 days
KFC 70%Pizza Hut 76%
* 2005 Internal Estimates
$15$13
$17
$21
$26
’01 ’02 ’03 ’04 ’05 F
Strong Profit Growth
Operating Profit($ million)
. . . System Sales 5-Year CAGR +14%. . . System Sales 5-Year CAGR +14%
Growth Engines
Robust Base Business
Differentiate Pizza Hut Dine-In & Delivery proposition
KFC to leverage its leadership through food innovation
Continued Expansion — 500 restaurants
Retail Revolution in the Region
Four Key Drivers
1. The Mindset
2. The Passion
3. The Partnership
4. Process & DisciplineThe Arab Boardroom
Newsletter
Customer Mania Conference Customer Mania Conference
Franchisee Awards
CHAMPS Challenge
Yum! Culture in Action
Potential Growth Engines — NEW Territories
Iran 350Iraq 150Syria 75Libya 50Others 75
Potential — 700 Restaurants
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