yurth for tca v.3
TRANSCRIPT
Yurth is a video-streaming and community-building Web site
featuring a unique map-based interface that allows users to upload, browse, organize and share video – for entertainment, for news and for
commerce.
• Founded 2006• Co-founders Rob Long and Tim Fall are
equal owners and sole employees• Headquarters in Venice, CA• All operations to date privately funded• No current revenues
About Yurth
• Yurth combines the fun, personal nature of internet communities with the exploding, viral universe of Web video.
• Yurth users will build groups around common interests – from local to global, from Town Square to Universal.
• As Yurth communities grow, users will buy, sell, rent, rant, meet, date, share and entertain each other – in their community, around the block or around the world.
• Yurth is live right now at www.yurth.com
About Yurth
Yurth is the creation of two television producers
‣ excited by the possibilities of Web video ‣ frustrated by the hit-or-miss disorganized mess
of other Web video sites
Origins
CEO + co-founder
Rob Long
The Yurth Team
Current: CEO Yurth.com; Writer/Producer ABC Productions; “Martini Shot”, weekly commentary on KCRW/podcast on iTunes; Adjunct Professor UCLA School of Film, Theatre and TV.
TV Producer: “Cheers”, “Love&Money”, “George&Leo”, “Men, Women&Dogs”.
Publications: National Review, Newsweek International, LA Times (contributing editor), Wall Street Journal, “Conversations with my Agent” (Bloomsbury, 1997), “Set Up, Joke, Set Up, Joke” (Bloomsbury, 2005).
BA, Yale University
COO + co-founder
Tim Fall Current: COO Yurth.com, Producer “Don Dog”.
TV Actor/Writer/Producer: “We Are Family”, “French Kiss”, “Men, Women&Dogs”, “Bob”, “Pig Sty”, “Good Company”.
BA, Memphis State University
The Yurth Team
application development
Metal Toad Media, Inc.San Diego, CA.
interface design/logo treatment
Kapow, Inc.Santa Monica, CA.
Yurth’s design/development team:
Who’s On Yurth?
• Students, Friends & Families‣ Web users of all ages: video browsers, social
networkers, Facebook and Myspace users‣ Users seeking public or private video
communication, asynchronous and live‣ Video “personals” for all imaginable categories
• Businesses‣ Enterprises organizing global video communication✴ Satellite offices, far-flung sales teams✴ Real estate offers: sales, rentals, exchanges
• Buyers/Sellers‣ Local companies with a video message for the world‣ Video-enhanced classified transactions
Traffic and Metrics
Yurth sample monthly traffic analysis:
• Yurth’s simple uploading technology‣ Users and their videos are geo-located using patent-
applied-for technology
• Yurth’s “dashboard”: a map-based interface ‣ Connects people with people, with services and
events around the world
• Yurth will feature user-created networks‣ One person/many networks approach‣ Social networking for friends, affinity groups,
colleagues, families – all supercharged with video
Value Proposition
Technology
• Geo-tagged video uploads‣ Users and their videos are geo-located upon .
• Proprietary map-based interface ‣ Custom-developed Flash map (NOT Google) locates
video of people, services and events around the world.
Yurth has applied for patent protection in the following areas:
Competition
Competition in the Web video space is intense.
Yurth’s success in the category will arise from technological and design differentiation.
yurth v.1 yurth v.2 competitors
user-created networks
mobile uploads
interactive map interface
visual search
live webcam feedsvideo-powered personals
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Revenues
Yurth’s unique business vision will create multiple, distinct revenue streams:
• Yurth will sell a suite of products and services:
- Video classified advertising- Premium subscriptions for private networks and upgraded features
• Yurth will offer “big ticket” marketing opportunities:
- Tab sponsorship (branded sponsorship campaigns)- Sponsored content (media events, promotions, trailers, etc.)- An embeddable sponsored video player
• Yurth will license its platform as a video hosting solution.
Financials
Development Costs to Date: $250,000
G & A$85,000
Engineering/Design/Development$150,000
Hosting/Bandwidth$15,000
year 1 year 2 year 3 year 4 year 5
Revenues
Sales 0 400 1,628 4,820 10,260
Total Revenues All Sources 0 400 1,628 4,820 10,260
Operating Costs & Expenses
COGS 25 66 182 408 900
Gross Margin ($) (25) 334 1,446 4,412 9,360
Gross margin (%) 0 83.50% 88.79% 91.54% 91.23%
R & D Expenses 125 235 660 805 1,200
M & S Expenses 0 111 395 480 600
G & A Expenses 100 530 1,030 1,940 2,500
Total Operating Costs & Expenses 250 941 2,268 3,633 5,200
Operating Income (EBITDA) (250) (541) (640) 1,187 5,060
Income Taxes (38%) 451 1,923
Net Income (250) (541) (640) 736 3,137
5-Year Financials
(in 000’s)
Angel Investment Sought:
Marketing/Biz Dev$200,000
G & A$100,000
Engineering/Design/Implementation$125,000
Hosting/Bandwidth$75,000
Yurth seeks active mentorship and $500,000 in angel capital at a $2 million valuation.
Making it Happen
Timeline and Deliverables
Personal NetworksDevelop/Code/Implement/QA = 6 weeksCost = $50,000
Mobile UploadsIntegrate 3rd party tool/Design/Implement/QA = 3 weeksCost = $25,000
September October November December
Live Webcam FeedsIntegrate 3rd party tool/Design/Implement/QA = 3 weeksCost = $25,000
Improved Map DataIntegrate 3rd party data set/Implement/QA = 2 weeksCost = $25,000
September October November December
Exit Scenarios
Yurth foresees three optimal outcomes:1. Acquisition. Potential buyers include:
•Craigslist, as a technological innovation.
•Large Web brands
•Entertainment or Media Holding Companies
•Old-line newspaper companies
•Mobile Communications carriers
•Hi-Tech hardware manufacturers
2. Formation of a Strategic Partnership
3. Accessing the Public Markets.
Yurth could be prepared for an initial public offering in 3-5 years.
?Valuation
Yurth’s Ultimate Valuation
Difficult or impossible to determine.
Yurth operates in an exploding and dynamic space of growing valuations for the best services.
The market provides comparative values:
•iFilm was purchased by the MTV unit of Viacom for more than $50 million.
•Grouper, a simple, stripped-down YouTube clone, was recently sold to Sony Pictures Entertainment for $65 million.
•YouTube was bought by Google for $1.65 billion.
PUT YOURSELF ON THE MAP
copyright 2007 fast paced operation, llc.
For More Information Contact:
Tim Fall, [email protected]/600-3813
Rob Long, [email protected]/291-2716
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