This advert is centred around an attractive young woman around her early 20’s attracting the young target audience. The black suit worn on her pale skin is a contrast making it stand out more so that she appears more dominant. The suit also makes her look sophisticated. The centre of thirds draws attention to her eyes which she is giving strong eye contact then we are drawn to her cleavage giving the sophistication from the suit, a sexy feel.

The name of the perfume is ‘elle’ which means girl in French, appealing to that particular target market. The perfume bottle is feminine being pink. The writing of ‘elle’ is also in pink and the writing is serif which is used mainly for woman/girly adverts. The shot used is a mid-low angle shot so that she appears powerful and dominant.