yves stappaerts presentation about mobile marketing
DESCRIPTION
Presentation I gave about mobile marketing in KHM / Lessius.TRANSCRIPT
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BIS & E-businessWays to reach people with mobile marketing
Stappaerts Yves
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Introduction
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SMS Marketing MMS Marketing Bluetooth Marketing Location Based Marketing Mobiel Internet Marketing
Mobile Marketing?
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Short Message Service Interactief Real time registration
SMS Marketing
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SMS & Win SMS NAW SMS for Email SMS to Screen SMS Voting SMS Mailing
SMS Marketing
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Price Free or payable
◦ Gain profit Premium◦ Branding Standard
Keyword to Shortcode◦ (ex. SMS A,B,C of D + Win to 1234)
Retour SMS◦ Free or payable◦ Ex. Text to win this DVD
SMS & Win
Operation:
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Full contact information Traditional media added value Measurable
Request for contact information◦ Name, age, residence, ...
Postcode database Brochures, advertisement, ...
SMS NAW
Operation:
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GSM + E-mail Request for information
SMS Automatic e-mail SMS Mailing list E-mail authentication Confirmation
SMS for Email
Operation:
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Message on screen Events, TV, Exhibitions Tickers, website or screen Interactivity between users, organization and the
other users
Send text Filtersystem Publish Example:
◦ JimTV, TMF, … use this system in their chat program
SMS to Screen
Operation:
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Exhibitions, conferences, events, radio and television programs
People’s opinion Yes / No <> Agree / Disagree <> Multiple
choice No voting machines Can be done anywhere in the world Example:
◦ “So you think you can dance”
SMS Voting
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Eén SMS, Groot publiek Uitnodigingen, herinneringen,...
Eén bericht opstellen Contactpersonen uitkiezen Datum / Tijd Voorbeeld:
◦ Iedereen in je adresboek tegelijk laten weten dat je baby geboren is
SMS Mailing
Werking:
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Multimedia Messaging Service Multimedia successor to text messages SMS: text max 140b
◦ MMS: text, images, video, sound Better than text messages, but used less
◦ Support◦ Price
MMS Marketing
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MMS Inbound gateway MMS Outbound gateway Competitions
◦ Photo, video or sound
MMS Marketing
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MMS & Win MMS Mailing MMS to Screen MMS to Website
MMS Marketing
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Both are about the same MMS to Screen Exhibitions, events, … MMS to Website Social networking,...
MMS to Website & to screen
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Bluecasting Not well known Many possibilities Personal and interactive Measurable Crowded Branding Audio, video, pictures, text and java
Bluetooth Marketing
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Events: Concert, festival,... Supermarket, Malls Exhibitions Catering ...
Bluetooth Marketing
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Bluetooth server Remote controlled Scanning Unit found What Unit? Adjust content type and format Connect Send content
Bluetooth MarketingWerking:
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Send content to users in a particular zone
GPS chip Radiolocation Measuring signal strength WiMAX technology
Location based marketing
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Bigger than ever expected Influence iPhone growth web apps Difficulties for Telecom operators
Mobiel Internet Marketing
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Mobiel Internet Marketing
Source: Meekers, Mary (Oktober 20, 2009) Slide 31, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech
research
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Mobiel Internet Marketing
Source: Meekers, Mary (Oktober 20, 2009) Slide 32, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech
research
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Mobiel Internet Marketing
Source: Meekers, Mary (Oktober 20, 2009) Slide 33, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech
research
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Mobiel Internet Marketing
Source: Meekers, Mary (Oktober 20, 2009) Slide 39, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech
research
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Mobiel Internet Marketing
Source: Meekers, Mary (Oktober 20, 2009) Slide 49, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech
research
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Thank you for your attention