How would you like a multiaward winning business owner, and a young entrepreneur to inspire audiences at your next event?

Yvette Adams is a serial entrepreneur having started 5 businesses from scratch, the first a newspaper when she was just 17, and 2 of which she has since sold.

She is the founder and owner of The Creative Collective, a creative services and training agency and new online start-up, awardshub.com. Her level of expertise has been recognised by several Government departments and has seen The Creative Collective win multiple tenders on behalf of organisations such as AusIndustry, Sunshine Coast Council and DEEDI.

A multi-award winning business woman she has won the ICT Woman of the Year at the iAwards - Australia’s most prestigious national IT awards, the Commonwealth Bank Business Owner of the Year at the Telstra Business Women's Awards, Queensland in 2010 against 4200 applicants and more, among others.

She has consulted hundreds businesses in New Zealand, the UK and Australia on their online strategies and built many websites and assisted business owners to commercialise their products and business ideas.

She is regularly called on by the media as a spokesperson and for commentary, and writes regular columns on topics related to social media, technology, trends and digital training for the APN group, Marketing Magazine, Yahoo7’s Mouths of Mums and a blog that was a finalist in Telstra’s Smarter Business Ideas magazine Top 25 Small Business Bloggers competition in 2013. See thecreativecollective.com.au/blog.

She would love the opportunity to inspire audiences at your next event!

YvetteAdams

2013 ICT Woman of the Yearof Australia!

my topicsRethinking Marketing in the Digital Age

The way we live our daily lives has fundamentally changed. When was the last time you walked into a bank, booked aholiday at a travel agents, hired a movie from the local videostore or used a paper-based map??

So if the way we live has fundamentally changed, how has theway we do business changed? In this confronting but insightfulpresentation, Yvette unpacks the biggest technological advances that have changed business as we know it forever and will outline the 10 strategies she believes every business must be focussed on, in order to successfully market and stay in the business in the digital age.

WARNING: This presentation has been known to induce even the most technologically challenged people into a frenzy of online activity!

What is the one thing that all of us have, that if taken from us, could render even the most successful of businesses useless?Our reputation of course!

In an increasingly digital world managing your online reputation is becoming a key concern for many businesses. Whilst word of mouth is still one of the most powerful forms of marketing, with the advent of the internet, this is now often referred to as ‘world of mouth’ as any communication online has the potential to be amplified from its place of origin, and read and shared around the world.

Today’s customers expect to be able to interact with you and your brand and are quick to comment on social media networks, blogs, forums and to provide independent reviews on their experiences with your business.

With an extensive background in PR, journalism and marketing, and a deep understanding of the online world, ICT Woman of the Year, Yvette Adams is well positioned to enlighten your audience on this important topic, as well as provide practical strategies on how to manage your all important online reputation.

Managing your Online Reputation

No Kidding! Why Our Kids Know MoreAbout Technology Than Us (and whatwe can do about it!)Today's kids are intuitively able to use every device, app, game and social network handed to them. Just give a tablet or a smart phone to a toddler and watch what happens.

But as life speeds up, and we’re busy than ever being ‘good parents’, the technological gap between parents and kids seems to grow exponentially.

We expect the education system and the Government to do something about it, but the fact is kids desperately need their parents to understand the technology they are using RIGHT NOW, and to embrace the technology themselves.

In this presentation, mother of 2, a and ICT woman of the YearYvette Adams examines the crazy phenomena of for the first timein history, kids intuitively knowing more about somethingthan us and explains practical ways that influencers of children can embrace technology, for their own benefit, and their childrens.

How To Stand Out From The Crowd (for all the right reasons)

In today’s competitive business world it is harder than ever to standout from the crowd. Applying for business awards might not factor into your marketing strategy (yet), but they can be a very valuable promotional opportunity for your business at all levels.

Success in a high profile program provides recognition for the quality of your offering, estahlishes your position as a market leader, and if communicated effectively, can really diffentiate you from your competitors.

Entering business awards can have many other positive spin offs - media coverage, strategic networking, partnership opportunities and more.

Hear from Yvette Adams, a multi-award winning business woman whoentered her first business award in just her first 6 months of business, and won! Since then business awards have taken her on a journey around the world, that she never dreamed possible.

Now the founder of awardshub.com, an online portal which helpsbusinesses find business awards they could enter and assisting clients across the world to win awards, Yvette knows first hand the power of entering business awards and is on a personal crusade to help otherbusinesses and individuals stand out from the crowd.

How Far Are You Prepared To Go?

Being a successful entrepreneur or business person means takingrisks, being decisive and sometimes making sacrifices to reach your ultimate goals.

In this presentation multi-award winning business woman Yvette Adams shares her top tips on some of the things she believes ittakes to succeed in your career or business whilst intertwiningher presentation with stories from her own incredible journey.

- Are you prepared to live in chaos?- Are you prepared to get off one plane, and straight onto another?- Are you prepared to be bold and tell your story to completestrangers?- Are you prepared to be real, and show your human side?- Are you prepared to speak up, even when you might feel uncomfortable?- Are you prepared to strictly manage your time you can fitin all the things you need do to?- Are you prepared to have your cake and eat it to???

Social Media - Do I Really Have to Do It?Social media is not just a fad. It is high time to recognise the enormous impact social media has had on our lives, and the many benefits understanding and using social media can have, including bringing people together.

Are your children on social media? Have you been to an event where social media played a big part and felt left out? Do you useone network and are curious about others?

Hear from ICT Woman of the Year Yvette Adams, whose company The Creative Collective assist company’s and individuals to leverage social media. Find out key stats and facts, including somecompelling reasons as to why, you really should take a look at it.

“Last night I attended a seminar at the Sunshine Coast Business Expo hosted by Yvette Adams of thecreativecollective.com.au on e-commerce and would have to say

it is the best seminar I have been to!” - Ronnie McKenzie, bambinobrands.com.au

“The facilitator, Yvette Adams, has a wealth of unending knowledge and she

goes above and beyond to supply us with up to date information on tools to maximise our web presence, marketing strategies & more.” – Lou Bell

Her knowledge, no & low cost strategies, confidence & charisma

has made a lasting impression on all of our licensees.” – Aaron Weaver, Madame Glamour

What others say...

Clients Yvette has spoken for...

“My favourite presentation of the day was listening to

Yvette Adams talking about Marketing in the Digital

Age. Yvette certainly opened my eyes up to how

using social media can help to market my business but also improve and enhance

my communication with my existing clients.”

– Speech Pathologists Queensland Annual

Conference