z302 library study
TRANSCRIPT
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Z302 Business/SPEA Library
Dean Patricia SteeleIU Libraries
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Information Commons
Successful because it offers choices
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Old: “Build it and they will come.”
New: “Clear it out and they will come”
Wall Street Journal, “Libraries Beckon” Oct 21, 2006.
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Services
Trend toward self-sufficiency
• Self-checkout• Online help (IM, e-mail)• E-Reserves
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National context
• National surveys tell us our brand is books. (See OCLC report)
• Do we want that? Does that help us?
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Gates Foundation to Fund Campaign
• This week: Bill & Melinda Gates Foundation announced it will fund a national marketing campaign to increase awareness of the value of libraries
• $1.2 million grant
• Leo Burnett USA will partner
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Campus Context
• Space report: 2004 university study reported that among the Big Ten, IUB is last in terms of space per FTE student.
• Report focus was research and creative space (including labs and faculty offices)
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Space Squeeze• Pressures in one area squeeze another
• Example: Space in Business/SPEA library will soon be a classroom
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As a result…
• Some campus libraries may close or be reconceived
• Last year we closed the SLIS library; we’re evaluating the Neal-Marshall Black Culture Center to improve its services
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Now is the time to rethink the role of libraries
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This case is all about your needs as students.
Will you come to a different sort of library?
Do you come now?
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To be successful, you should present a proposal that is:
• Realistic• Supported by evidence
What are other top business schools doing? Marketing research is important to us.
• Within the budget• Creative
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Not an Option
• Because the library is not free-standing, it’s not feasible for it to be open 24 hours.
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We want you to succeed• Very important for this campus
• Deans are interested, ready to act
• This is a great opportunity
• This is not just a class project – we’re relying on your good ideas to inform our decisions about the future of your library.