zaid coat waterproofing solutions
DESCRIPTION
India market entry: waterproofing solutionsTRANSCRIPT
Zaid Coat Waterproofing and thermal Insulation solutions in India
Agenda• Issues that customers face• Competitive Landscape in India• Zaid Coat profile• Solutions and competitive comparisons
Normal roofHeavily used roofNormal roof: waterproofing + thermal insulationHeavily used roof: waterproofing + thermal insulationWet areas (washroom, kitchen, Balcony and landscape)Water tanks and Swimming poolsBasementExternal WallsMetal roof
• Competitor Products, for detailed analysis
Builders Issues
Issues• Leak in monsoon: rain water
from roof, walls and balcony spreads through capillary gaps
• Leak inside the building: water from washrooms spreads through the walls
• Leaking in the building: Builders’ credibility is in stake
• High roof temperature: No takers, low price for top floor
Dilemma• Capillary gap is a technical
challenge. Careful masonry can reduce the capillary gaps, but how can I eliminate it completely?
• Brick and concrete has higher thermal conductivity.
Home Owners’ Issues
Issues• Washroom leak on walls:
Really nasty when seen from dinner table
• Summer: Very high electricity bill owing to AC
• Leak in monsoon: Can’t get wet inside the house
• Winter: The whole building is cool, no matter how much I heat it up from inside
Dilemma• A leaking house is what I
bought with millions of rupees?
• House is once in a life time and I need to live with for the rest of the life?
• Save money by compromising the room temperature?
Plant Owners’ Issues
Issues• Joints of the metal sheets,
are prone to leak during rain• Thin metal roof: any small
impact can create a leak.• Leakage in plants: Millions
worth materials and equipments inside the building.
• A bad leak can adversely affect business operations
Customers
Builders• No regulatory codes• Fragmented Industry• Price, location and time to
market are primary drivers, quality is not
• No easy-to-use solutions in the market
Home/Plant Owners• Very price sensitive, bells
and whistles are avoided• Is worried about the quality,
but no alternatives
Competitor: Dr. Fixit
Dr. Fixit• The only major player in the
industry• A confused player: too many
“difficult-to-use” products, No marketing strategy
• We made our products, its up to the customers to make sense of our products
• Has money and muscle. Can’t under estimate Feviquick’s producer
Zaid CoatGulf Operations• 20 years of waterproofing
experience• Manufacturing base in Saudi,
service operations in Gulf and sales operations in North Africa
• Has faced tougher quality competition, driven-up by high per-capita-income of the region
• Has done government, military projects with tough scope
• Significant service share coming from Industrial Plants, maintenance, and big constructions
• Giving waterproofing certificate to customers
Overseas Operations• Can train the technicians in India;
caveat: with sizeable shipment• We remain with sales after the
training
Flat roof, slopping roof
Zaid Coat• Zaid Filler: spreads in the
cracks• Universal Coat:
Polyurethane based waterproof, 2 layer
• Fiber Tex• Universal Coat• Super Tex: UV protection 1
later
Dr. Fixit• Primeseal, 1 coat• New Coat, 3 coats
Zaid Coat• Life 15 to 25 years• -40 to +120 degrees• Protection against hairline,
capillary cracks• Widely used gulf countries
with standard building codes
Dr. Fixit• Life 5 to 10 years• Temperature range not
specified some documents say 10-45 degrees
Flat roof, slopping roof: Comparisons
Heavily used Roof
• Zaid Filler: spreads in the cracks
• HD2: Polyurethane based waterproof, 2 layer
• Normal floorings (Plaster, tiles, carpets etc)
• Bitumin primer, 1 coat• Torchshield
Zaid Coat Dr. Fixit
• Life 15 to 25 years• -40 to +120 degrees• Protection against hairline,
capillary cracks• Widely used gulf countries
with standard building codes
• Life 5 years, uncertainty owing to heating in the summer
• Not environment friendly• Once broken, difficult and
costly to fix• Temperature range not
specified
Heavily used Roof: Comparisons
Zaid Coat Dr. Fixit
Normal Roof: waterproofing and Thermal Insulation
• Zaid Filler: spreads in the cracks• Zaid Coat: Thermal Insulation +
water proofing, 2 layer• Fiber Tex + Polystyrene:
Additional Insulation• Foam Concrete: leveling• Zaid Filler + Fiber Tex• Universal coat: waterproofing• Super Tex: UV protection 1 later
• None
• 30- 40% AC bill reduction (when used with Zaid Coat Exterior wall products)
• Widely used gulf countries that have standard building codes
Benefits
Zaid Coat Dr. Fixit
Heavily used Roof: waterproofing and Thermal Insulation
• Zaid Filler: spreads in the cracks
• Zaid Coat: Thermal Insulation + water proofing, 2 layer
• Fiber Tex + Polystyrene: Additional Insulation
• Foam Concrete: leveling• HD2: Two coats• Regular flooring
• None
• 30- 40% AC bill reduction (when used with Zaid Coat Exterior wall products)
• Widely used gulf countries that have standard building codes
Benefits
Zaid Coat Dr. Fixit
Wet Area (Balcony, Kitchen, Wash room, Landscape)
Zaid Coat• Zaid Filler: spreads in the
cracks• HD2: Waterproof, 2 layer• Other flooring
Dr. Fixit (Except Landscape)• Pidifin 2k: 2 coats• Other flooring
• Bitumin primer, 1 coat• Torchshield
Dr. Fixit (Landscape)
Wet Area (Balcony, Kitchen, Wash room, Landscape): Comparisons
Zaid Coat• 15-25 years of life• Protection against hairline,
capillary cracks• Widely used gulf countries
with standard building codes
Dr. Fixit (Except Landscape)• 5 to 10 years of life• Powder based: Quality issues• Temperature range not specified
• 5 to 10 years of life• Heat-bond: quality issues• Once broken, difficult and costly
to fix• Not environment friendly• Temperature range not specified
Dr. Fixit (Landscape)
Water Tank and Swimming Pool
• Zaid Filler: Crack fill• Master Coat: Waterproofing• Fiber Tex• Master Coat
• Pidifin 2k: 2 coatsZaid Coat Dr. Fixit
Water Tank and Swimming Pool: Comparisons
Zaid Coat• 15-25 years of life• -40 to +120 degrees• Protection against hairline,
capillary cracks• Widely used gulf countries
that have standard building codes
Dr. Fixit• 5 – 10 years• Mixing process: Quality
issues• Temperature range not
specified
Basement
Zaid Coat• Zaid Filler• Master Coat• Fiber Tex• HD2
Dr. Fixit• Powder Waterproof: mix
with cement and concrete
Basement
Zaid Coat• 15 to 25 years• -40 to +120 degrees• Protection against hairline,
capillary cracks• Widely used gulf countries
that have standard building codes
Dr. Fixit• 5 to 10 years• Not effective for in rainy
season
External Walls
• Master Coat: For better contact with plaster, 1 layer
• Universal Coat: Thermal insulation, 1 layer
• Super Tex or Paint: as needed
• Heatshield. New product details are not known
• Weathershield, consumer paint
Zaid Coat Dr. Fixit
ICI
External Walls: Comparison
• 15-25 years life• Saves 30-40% energy, is
used with Zaid Coat’s thermal insulation
• New product, details are not known
• Claims 5 Degree reduction. Difficult to verify.
Zaid Coat Dr. Fixit
ICI
Our Solution • Royal Filler• Primo Flex• Fiber Tex• Universal Coat• Super Tex
Dr. Fixit• Bitumin primer, 1 coat• Torchshield
Metal roof of Industrial Plants
Metal roof of Industrial Plants
Zaid Coat• Localized solution• 15 to 25 years• -40 to +120 degrees• Protection against hairline,
capillary cracks• Widely used gulf countries
that have standard building codes
Dr. Fixit• Not very effective for hot
climate, owing to higher temperature on metal roof
• Difficult to repair• Not a localized solution,
costly• Temperature range not
specified
Competitor Products, for detailed analysis
Dr. Fixit• New Coat• Primeseal• Torchshield• Pidifin 2k• Heatshield• Bitumin PrimerICI• Weathershield
What we want to know?• Price of largest package• Coverage per unit• Temperature Range• Can use 1-800 to find
details