zambia. bbc media action is the bbc’s international development charity. we use the power of media...
TRANSCRIPT
Zambia
BBC Media Action is the BBC’s international development charity. We use the power of
media and communication to help reduce poverty and support people in
understanding their rights. Our aim is to inform, connect and empower people around
the world.
Who We are!!!
Transforming Lives Through Media Around The world
What We Do!
We produce radio and television programmes, social media, mobile phone services and enable face to face dialogue to build knowledge, and bring about shifts in attitudes, norms and behaviour, in the areas of:
Governance and rightsHealthResilienceHumanitarian emergencies
Our media partners include: BBC World ServiceNational BroadcastersCommunity Radio Stations
Strengthening capacity individually and collectively:
Supporting changes in peoples’ knowledge, attitudes, norms and behaviour
Strengthening the capacity of local media partners through training, mentoring and supplying equipment
Strengthening policy, legislation and regulation that enables media to meet public needs
Providing media landscape analysis and audience insight through our team of researchers
Providing online knowledge hubs – including our iLearn training modules
Capacity Building!!!
Let’s talk!Improving sexual health for young people in Zambia through radio
Radio Waves aims to strengthen the professionalism and sustainability of community radio stations in Zambia through expert training.
Media Landscape in Zambia
There is a media revolution: Need for immediacy,
easy access, and platforms that allow for user
generated content without a
gatekeeper. For instance, newspaper sales are reducing at the rate of 8% per year.
Media Landscape in Zambia
New media on the rise
- Information sharing platforms (Facebook)
- Seeking answers to their many questions on social, economic and civic matters (Constituency Watch)
- Voicing opinions (blogs, commentary)
- Holding leaders to account (Community Internet Radio debates)
Platforms include:
1. Frontline SMS
2. Whatsapp
3. Hangouts
4. ChatOn
5. Facebook (Zero)
New media is relatively inexpensive and readily available
New media has encouraged the emergence of effective and sustainable community participation in governance through:
- Citizen Journalists
- User Generated Content platforms
- Online news publications like the Zambian Watch Dog, Mwebantu Media, The Zambian Eye etc.
BUT………
Traditional media (radio, TV, newspapers) remain fundamentally
important in connecting communities
A radio listening group in Kalangu, Mongu.
.
Traditional media is booming in Zambia
70+ FM radio stations across the country Increase in private TV stationsLoyal and large listenership (Radio Chikuni for instance has a total of 220
000 listeners to a single governance programmes)
Cost of New Media still prohibitive for the majority of Zambians due to:
Airtime rates amongst the highest in Africa Internet access still limited
Challenges …….
Lack of skills
Quality content
Financial and human resources, Easily intimidated,
Not editorially robust
However, as BBC Media Action we are offering …
1. Production based training
2. Support to a weekly flagship programme coupled with OB debates
3. Community led, long term in-house training, mentoring and support, international inspiration coupled with local expertise,
4. Partner driven (the stations 'own' the programmes)
5. Knowledge and best practises sharing through exchange programmes
Programme Design
Scripting
Editing
Voicing
Editorial Mapping
Debate Production
Integrating Communityvoices in programming
Researching a topic
Interviewing Skills
Areas covered include
A Visual Samples……
Meck and Gerald conducting a Health Check
at Radio Yastani, LusakaGuests on
Mphangwe FM’s Our
Issue programme
Fennovia, Project Officer,
conducting a listening group
discussion in Mongu
RW in the field
Meck conducting an interview in Kasiya Village in Monze
RW in the field C’td
Boyd in a session with producers at
Kasempa FM
Chilekwa in a research training
session