zappos strategic analysis
DESCRIPTION
TRANSCRIPT
MISSIONVissionvalue
MISSION
“Delivering Happiness to customer, employee, and supplier”
Vission
Becoming a retailing
great company
which is delivering the
very best
customer service”
Our Value1. Deliver WOW Through Customer Service2. Embrace and Drive Change3. Create Fun & a Little Weirdness4. Be Adventurous, Creative and open Minded5. Pursue Growth & Learning
Our Value
6. Build Open & Honest Relationship with Communication
7. Build a Positive Team and Family Spirit8. Do More with Less9. Be Passionate and Determinated10.Be Humble
Strategic Analysis
External Analysis
Macro Enviromental
PESTEL Analysis
Macro Enviromental
PolicyUpdate the Privacy Policy for customer.
to provide an efficient, meaningful, and customized experience..
Cookies and other technology...!!
Last updated: January 1, 2013
EconomicIn 2014, America’s future economic growth will depend on : ability to innovate, create, and reinvent the way it does business. The U.S. economic outlook for 2014 is grim. In 2014, investors should be very worried—and they should be prepared. (http://www.useconomicoutlook2014.com)
Macro Enviromental
Societalone regular Internet customer user increased from 29 % in 1997 to 82 % in 2010, with the home being the most
common location of Internet access.(http://www.ic.gc.ca)
Macro Enviromental
TechnologicalOnline business :Changing from website to the power of social media.
Instagram, Twitter, Facebook, Corporate social media application
Macro Enviromental
EnviromentalThe Zappos.com website is now completely free of all products containing
animals' fur, and Zappos.com is committed to staying that way.
Macro Enviromental
legalThe Federal Trade Commission (FTC) :
use of commercial emails, online advertising and consumer privacy, sales tax over the internet
E-commerce :E-payment & Taxes, Pricing-Shipping-Licensing
(export.gov
Macro Enviromental
Target market
Shoes & Clothing
Bags & handbags,
Accessories
International Branded
Target market
AmericaAll city in America Country
External Analysis
Micro Enviromental
Porter 5 forces
Entry BarriersEasy for government policy
High acces to neccesary input product
Micro Enviromental
Supplier powerLow Switching cost
Supplier concentration to famous brandImportancevolume to suppliers
Micro Enviromental
Buyer PowerHigh Pull through customer
Average buyer volumeHigh buyer informationHigh substitute services
Brand identity in corporate valueHard for customer to backward integrate
Micro Enviromental
Substitution ThreatLow switching cost
High for buyer propensity to substitue
Micro Enviromental
Micro Enviromental
Industry Rivaly*) Ffoot Locker Inc, Shoebuy.com Inc
J.C Penney Corporation Inc
Internal Analysis
Value Chain analysis
Brand
Coordination Arrangement(Shipping &
Delivery)
Customer Service
Procurement (Purchasing Product)
Technology Development (R & D Services, Services Improvement))
Human Resources Management (Recruiting, Training, Development Employee)
Firm Infrastructure (Finance, strategic planning)
Profit Margin
PRIM
ARY
SUPP
ORT
ING
Value Chain
SWOT ANALYSIS
1. Customer oriented culture and services2. Unique Recruitment Process3. Fun to work there4. Free Shipping Cost for customer
1. Lack of marketing2. Can’t be expand to another country3. Competitor can similiar the services
1. Continue expansion for sales
2. Ability to team up with amazon
1. Change regulation impact the business
2. Cyber Attacks
Gro
wth
Sh
are
M
atr
ix
Thank you