ZARA’s SUPPLY CHAIN MANAGEMENT PRACTICES.

PRESENTATION MEMBERS:

RAJDEEP DATTASOVAN PATNAIKIQBAL KASHEMJEEVAK.PATIL (09BS0000959) Dt.19-07-2010

RETAIL MANAGEMENT

FLOW OF THE PRESENTATION ZARA’s FAST FASHION STRATEGY.ABOUT ZARA.SPOTTING TRENDS.DESIGNING.PRODUCTION.DISTRIBUTION.STORE OUTLAY.REAPING THE BENEFITS.LOOKING AHEAD.

A Zara store in the International Finance Centre, Central, Hong Kong.

The men's department of a typical Zara store. Almere, The Netherlands.

SPOTTING TRENDS

•Spot emerging trends and react quickly.

•A design team in search of new designs.

• Store managers follow local trends.

SPOTTING TRENDS Cont.•With the prototype, designers use CAD to further enhance the color and texture.

•Sampling and approval done.

•In Production, Zara has own high-tech automated cutting facilities.•Sewing is outsourced.

•Ready with the final product in 10 days.

•Zara can produce demand wise.

•Stitched garments checked twice.

•Sent to the distribution centers.

REAPING THE BENEFITS•EMERGING TRENDS ON TIME.

•LIMITED MANUFACTURING OF PRODUCT.

•ZARA USED PULL PROCESS.

• LOWER EMPLOYEE WAGES.

LOOKING AHEAD.

•SUPPLY CHAIN PROBLEM.

•US AND EUROPEAN QUOTAS.

•ZARA’S STRENGTH MAY TURN TO WEAKNESS.

THANK YOU