zashadu made in nigeria - media kit
DESCRIPTION
Zashadu is a sustainable luxury brand which creates vegetable tanned leather accessories in Africa. Zashadu uses Nigerian know-how to create handbags in his workshop in Lagos with ethical processes. Zashadu is available at www.zashadu.com and at Wolf & Badger in London (Dover Street and Mayfair) and online : www.wolfandbadger.comTRANSCRIPT
MADE IN NIGERIA
MEDIA KIT
“ The future of African Fashion could be incredibly bright and exciting if we allow our rich history and
culture to inspire us ”
Zainab Ashadu
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ZASHADU, AN UNIQUE DESIGN
Aesthetic with a nomadic soul, Zainab Ashadu fell in love for the first time with a leather clutch belonging to her mother, aged eight. A fascination for the cut and the material led her to discover the arts, architecture and fashion, years later at the London College of Fashion before becoming Art Director at the African Artists Foundation in Lagos, Nigeria.
A constant journeying between London and Lagos, and inspired by the apparent dichotomy in her identity, in 2010, she created Zashadu to open a new chapter in the history of leather in Africa. Her desire is to create unique handmade pieces that represent the beauty of Made in Nigeria.
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Conceived as an invitation to timeless elegance, Zashadu’s collections reflect the desire of a
generation who search for luxury with a purpose. A combination of perfect cuts, rare materials and
a transferal of traditional knowledge, Zashadu creates a new luxury brand that seeks inspiration
along the African coasts.
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THE BIRTH OF A BRAND
Zashadu started a revolution in luxury principles by creating the first leather brand inspired by Nigerian know-how. Bold and elegant, Zashadu combines luxury and sustainable development by creating exceptional pieces with social responsibility. This movement highlights a new perspective in the leather industry.
The vegetable-tanned leather selected carefully in Kano, exotic leathers used are chosen by Zashadu before being handcrafted in the workshop in Lagos. Zashadu leather highlights the quality of select tanneries in Nothern Nigeria which was recognized for thousands of years by its leather, especially the famous Sokoto Goat skins, one of the most precious leathers in the world.
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The TKO in grey in lambskin and reptile print
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THE MADE IN NIGERIA
Handmade in Lagos, the unique creations ofZashadu are proudly Made in Nigeria. At the Zashadu workshop each artisan is dedicated to the creation of a piece from start to finish. An exclusivity that ensures total control of themanufacturing process.
Hailing from Kano in northern Nigeria, tannerschosen by Zainab Ashadu are selected for their quality and environmentally friendly processes. Zashadu is a pioneer in the use of vegetable tanned leather and ecologically friendly dyes in the luxury handbags industry.
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The Justice bag in black with gator print
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THE SOCIAL ENGAGEMENTZashadu works with local communities to build up relationships by fair trading based on respect and trust. This bond helps to ensure the working conditions and fair salaries for craftsmen.
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THE BESPOKE
Whether you know exactly what you desire,or you just have a vague idea, Zashadu will keep
you company step by step offering a wide range of precious leathers dyed in a respectful way to
create exceptional pieces.
To satisfy all the desires of its clients, each bespoke Zashadu experience is truly unique. From the
design concept to the choice of leathers, to the final combination, Zashadu offers you an insight into traditional knowledge in the spirit of Made in
Nigeria.
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The Justice bag in nude with ethically farmed python
