zee jafri professional resume 2015
TRANSCRIPT
ZEE JAFRI
[email protected] 9 Haskett Drive, Markham Ontario, L6B-0S9 647-209-4602
PROFILE
A dedicated marketing/sales professional with over 5 years of marketing and management experience,
and 10+ years in sales and customer service. Specialized i n executing marketing/sales strategies that
saw increased leads and better brand recognition.
EDUCATION
York University
2010 [Bachelor of Administrative Studies Specialized Economics / Marketing]
EXPERIENCE
SMP CANADA
International Sales / Marketing Manager Jan. 2014
Account Management:
o Responsible for managing various international accounts in regions of Middle East,
South America and Asia.
o Providing support to distributors in the assigned sales territory and work with distributors
to generate new leads.
o Work with existing clients on new products or changes to current products.
o Responsible for establishing business partnerships, including several highly lucrative
relationships, which significantly increased company revenue.
Marketing, Branding & Sales:
o Ensure sales, product marketing and business development tactics and processes meet
compliance of each country.
o Spearhead promotional initiatives at trade shows, including booth management,
customer acquisition, and follow-ups.
Process Management:
o Appropriately identify and correct internal policies and system flaws pertaining to various
administrative procedures including revenue collection, pricing and product outsourcing.
Sales Forecasting:
o Research and identified market product data, industry trends and competitor information
for development of new strategies.
MARKETING & SALES PROFESSIONAL
o Utilization of sales tool software such as Sales Force to increase revenue and lead
generation.
o Coordinating with Global Business Manager to pre-qualify leads and create strategies for
key acquisition targets.
SMP CANADA
Marketing Manager Jan. 2011-2013
Advertising:
o Developed marketing communication strategies for the launching process of new
products and the branding of existing products including managing all marketing
activities (Print, Digital, Web, & Social Media).
o Implemented various marketing campaigns for tradeshows to increase overall company
revenues.
o Selected special products to be displayed at promotional events and exhibitions.
o Worked closely with graphic designers to ensure proper product branding.
o Spearheading all tradeshow activities in various international markets.
Social Media management:
o Coordinated social media marketing (Facebook, Instagram, Twitter) to deliver quality
interactive content.
o Analyzed results for improvement.
o Oversaw social media advertising strategy determining relevant demographics and
managing the budget in this area.
Database Management:
o Used web analytics (Google) to analyze web activity.
o Implemented customer relationship management (CRM) system to effectively manage
all sales prospects.
Supplier Negotiations:
o Sourced deals on various items needed for the event including printing, equipment, and
more.
Staffing/Team Building:
o Helped determine appropriate staffing needs for the marketing department to achieve
highest work efficiency.
o Developed and trained newly hired staff in the marketing department.
o Responsible for all team building activities to ensure a positive work environment.
IT Management:
o Overlooking the development and maintenance of www.smpcanada.com
o Overlooking all Information Technology issues (Troubleshooting, Networking, Software
installation).
HOME DEPOT CANADA (STORE SUPPORT CENTRE)
Online Community Specialist Jan. 2010-2011
Online Strategy Formulation:
o Overlooked all questions asked on HomeDepot.ca and devised strategies to involve
vendors and customers to participate in question answering.
o Successfully helped launched the new HomeDepot.ca mobile website.
Social Media management:
o Managed Home Depot Canada’s Twitter account.
o Announced all major news and promotions from Home Depot Canada.
Database Management:
o Used web analytics (Google) to analyze web activity.
Customer Relationship Management:
o Constructed Home Depot weekly customer emails using HTML and Exact Target to
ensure higher traffic on HomeDepot.ca
o Looked after all complaints made on HomeDepot.ca and Twitter account.
o Spearheaded construction of customer feedback email.
o Responsible for sending out the weekly Home Depot DIY RSS feeds to customers
HOME DEPOT (STORE 7107)
Front-End Supervisor May 2006-2010
Management & Leadership:
o Coached team of cashiers to ensure high quality of customer service and increase
overall front-end sales for add on items.
o Served as Communicating captain, Plan captain, Credit captain, and Technology expert.
o Spearheaded the strategy to help store 7107 reach top 10 position in Home Depot
Corporation new credit card accounts translating into higher overall store sales.
Customer Service:
o Performed general customer service duties. Successfully handled customer inquiries
and concerns. Excelled at sales at till and on the floor, driving revenue for the store.
Store Operations:
o Maintained and updated store inventory and performed various merchandising,
customer service tasks.
o Performed account management and cash handling on a daily basis.
o Assisted with store hiring, performing prescreen interviews of potential employees and
training of new employees in store.
SKILLS
TIME MANAGEMENT
PEOPLE MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT
HIGHLY ANALYTICAL / STRATEGIC
PEOPLE ORIENTATED: ENJOY WORKING/BEING WITH PEOPLE
ENERGETIC
RESOURCEFUL AND HIGHLY DEPENDABLE
QUICK LEARNER
MULTI-TASKER
PATIENT
COMPUTER TRAINING
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Marketing Automation Tools (Exact Target, Engage B2B)
Customer Relationship Management (Salesforce.com)
Social Media platforms: Facebook, Twitter, LinkedIn, Instagram, Tumblr
Adobe Creative Suite 5 (Photoshop, Illustrator, InDesign)
Knowledge of SEO
Website creation via Adobe MUSE
Google Analytics
Pinnacle Video Editor
REFERENCES
Available upon request.