June 2013

Mobile Creatives

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2!

Multitasking is on the rise – and TV viewing is one of its key areas

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77%

TV is watched with devices 77% of the time viewers

watch TV with another device

34% 49%

Which devices? 34% with a PC/laptop,

49% with a smartphone

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3!

Multi-screening has the power to change TV profoundly

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1. Creatively Break free from uni-directional

programming; Enhance the linear schedule

2. Commercially Cut the funnel from stimulus to purchase or brand engagement

down to zero

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4!

What do people want from a complementary second screen TV experience?

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zeebox is much more than a TV guide and remote control

1.  Discovery: help choose what to watch & control the TV

2.  Social: connect & share with friends

3.  Information: dive deeper into whatever is on screen

4.  Participation: interactivity, extra content, 2-way TV

5.  Shopping: convert TV stimuli into frictionless buys

zeebox aggregates the 5 consumer wants of the second screen in one place

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5!

zeebox was created to deliver all the key user wants for the 2nd screen, and to merge them through the knowledge of context

…pulls together matching digital content & services…

zeebox analyses live TV to understand the context

of what’s on air…

…and augments every TV show second-by-second with relevant

experiences

Which friends are watching? What are people saying? Who plays Sherlock? Where can I buy the T-shirt?

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TV guide

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7!

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TV show

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8!

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TV Rooms

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9!

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TV Rooms

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10!

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TV Rooms

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11!

Our broadcast partners are using the zeebox toolkit to great effect in engaging audiences and creating new kinds of TV experiences

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Show Engagement % by Minute

First Screen Calls to Action to enhance the show experience…

…with “Feedback loop’ showing viewers the results of their action (social chat, vote, poll or game).. …leading to exceptional audience engagement

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12!

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The Voice NBC

Play-along

Live talent chat

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Super Bowl CBS

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Eurovision Song Contest

Interactive scoreboard

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16!

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The Apprentice

Play-along

Playalong prediction game

Thank you!