zehnder tourism and hospitality qualifications

BATON ROUGE | NASHVILLE | NEW ORLEANS

QUALIFICATIONS ||| CREATIVE SAMPLES

TOURISM & HOSPITALITY

zehnder communications

don’t call us just an ad agency and we won’t call you a client.

We’re a full-service marketing firm providing comprehensive solutions and strategies in a myriad of platforms. But to better

understand Zehnder, you must first understand what matters most to us. It’s about relationship and results. It’s about the

relationship fostered among our team and the relationship we nurture among our clients. With healthy relationship intact,

we focus our energies on the results yielded from our collective hard work. From branding to creative, media relations to

social media, digital to design, we are adaptable and agile, and built to be intelligent and proficient, be it a national campaign

or a local endeavor. Our robust and diverse abilities are suited to provide strategies in a variety of areas:

• Account Service, Strategic Planning & Project Management

• Interactive & Digital Services

• Media Planning & Placement

• Creative Development

• Social Media Marketing

• Design

• Copywriting

• Photography

• HD Video Production & Editing

• Full Print, Broadcast & Web Production

• Sound Design

• Animation

• Internet Marketing

• Mobile Application Development & Marketing

• Primary & Secondary Research

• Public Relations

• New Media & Search Engine Optimization (SEO)


where comparisons end, results begin.

At Zehnder, we’re more than the sum of our parts. Founded in 1996 under the premise that great creative and brilliant

strategy need not be mutually exclusive, and we have since operated everyday with one simple, yet profound principle:

Be dedicated to our craft, but don’t take ourselves too seriously. That said, we are a talented and inspired team of artists,

thinkers, and strategists working hard to produce vibrant and sustainable results for a variety of clients. We’re musicians,

explorers, athletes, novelists, and techies. When combined, our personal pathways and passions afford us a distinct

understanding of what it means to communicate. This true union of right- and left-brain thinking led to enviable growth.

In addition to our original location in New Orleans, we now have offices in Baton Rouge and Nashville. Today, we are a

flourishing 70+ member team grateful for our continued success, yet enthusiastic about the future.

there’s a creative difference.

The way we see it, every client is an opportunity to do great work. And the work we’re known for is as inspired as it is

disciplined. Be it print ads, collateral pieces, TV spots, websites or logos, our work has been recognized all over the

world for its creative merit and ability to connect and engage audiences in unique ways; solidly establishing Zehnder as a

notoriously sharp, versatile, imaginative, and results-focused agency. That said, though, it’s not about the awards, rather,

it’s about the dogged pursuit of a crystal-clear strategy and pitch-perfect execution — it’s about results. And when it comes

to results, no one is as competitive as Zehnder. What makes us valuable to our clients is our superior idea generation and

innovation. Discovering new ways to persuade and compel — it’s essentially what defines us. And it dictates which in our

industry will survive. That’s it.


good listeners. great results.

No department embodies our work ethic more than Social Media. Anyone can chatter just to be heard, but when

relationships and results are paramount, it becomes all about listening and telling a compelling story to the world.

Garnering national press for its innovation, our Social Media efforts extend well beyond Facebook and Twitter. Using the

latest technology, we are able to track what others are saying about our clients, across all public internet channels. This

is the next wave in building a brand: truly understanding the public sentiment and responding with a succinct, genuine

message. We even went so far as to build a “command center” (think Mission Control meets Elvis’ 3-screen TV den). Aside

from looking cool, it provides us a centralized place to conduct real-time social listening and monitoring.

progressive yet personable.

Zehnder’s nationally acclaimed team of digital/interactive designers and programmers create marketing-driven solutions

on the cutting edge of industry technology. Of particular note, we’ve kept at the forefront of augmented reality concepts for

mobile apps, offering users a richer experience of their immediate surroundings. The designers take time to really get to

know our clients, using a two-stage process of discovery and planning to form a specific Technology Blueprint.

one team. endless opportunities.

What sets us apart from other agencies is our uncanny ability to connect with clients like family, and thus treat them like

we would our own— from understanding their dreams to nurturing opportunities and protecting their goals. Again, for

us it comes back to relationships and results. And frankly, it’s impossible to enjoy one without the other. Through a non-

traditional approach to Account Services, your relationship with Zehnder will grow from informal but organized meetings

with a range of representatives. Your assigned Account team will work directly with our designers and copywriters to

ensure a message that meets your objectives with a distinct flair. We believe that the difference between advertising

and art is discipline. That involves careful research, analysis and strategic planning, combined with good old-fashioned

creative brainstorms.

agency management team

jeff zehnder – chief executive officer / strategist

Jeff has one mission—to change the advertising industry. The agency’s mission to “do

great work, make a difference, earn a fair profit, and have fun” has been Jeff’s mantra

from day one. He believes that great strategy and great creative must drive everything

an agency produces, and that everything we produce must deliver results. It is but one

reason that Zehnder boasts such a high client and staff tenure—a rarity in the industry.

Jeff also believes in innovating. At every opportunity, he has pushed the agency to test

new technology and to determine its place in our clients’ marketing efforts.

In addition to leading Zehnder, Jeff is actively involved in both industry and community.

In 2001, New Orleans CityBusiness featured Jeff in its Top 40 Under 40 issue, and the

Ad Club of New Orleans named him Ad Executive of the Year. Recently, Jeff was the

recipient of the American Advertising Federation’s Silver Medal Award, which recognizes

individuals who have made outstanding contributions to the field of advertising. He

presently serves on the board of directors for Louisiana Hospitality Foundation, and on

the Dean’s Advisory Council at LSU’s E.J. Ourso College of Business.

dave maher – director of interactive technology

With over a decade of Internet marketing and application development experience,

Dave’s proven success in designing and managing marketing-driven interactive

solutions makes him perfect for overseeing digital communications for Zehnder. He has

extensive experience in strategic planning, budget management, program performance

measurement, and user interface evaluation.

Dave’s expertise cumulates informational and interactive architecture methodologies

applied to build rich interactive solutions. He has a strong understanding and knowledge

of software development processes and procedures. He is knowledgeable in Flash, CSS,

HTML, relational database design, ColdFusion, and other Web development languages.

Dave is well versed in security practices for data authentication utilizing SSL encryption

technology. He has experience in integrating Social Media Marketing principles to create

dynamic user-driven web solutions.

Having worked with many local, regional, national and international clients, Dave is

responsible for creating cutting-edge technology experiences that are grounded in

functionality and business efficiency – embracing technology, creativity, and marketing.

michael rainey – chief creative officer

Over the past 25 years, Mike has focused much of his energy on promoting clients in

hospitality, tourism, destination marketing, cuisine, economic development, institutional

branding as well as many social issues positively affecting the human condition. His

leadership has earned the agency numerous Best of Show and Special Judges’ Awards for

broadcast, interactive and print work, and has had campaigns featured in local, regional,

national, and international advertising competitions and creative publications.

The District Seven Ad Club awarded Mike the coveted Mosaic Award for extraordinary

multicultural work for the STEPs To A Healthier US (New Orleans) campaign, funded

through Centers for Disease Control and Prevention in Atlanta. In addition to National ADDY

Awards, Mike and his team were named a finalist for the American Association of Advertising

Agencies’ O’Toole Award in New York City, which recognizes an Agency’s collective body of

work in a single year. Mike has also been named Advertising Person of the Year by the Ad

Club of New Orleans.

As a principal shareholder with Zehnder Communications since 1997, Mike spends the

majority of his time leading the creative team from the New Orleans office and frequently

lends his expertise in judging numerous advertising award competitions throughout the US.

henry chassaignac – creative director / copy chief

Henry’s developed award-winning campaigns for a wide array of clients in various

industries including hospitality, tourism, economic development, banking, telecomm,

insurance, energy services, automotive, and many others. After more than 20 years

in the ad business and countless local, regional and national awards, Henry lists four

National ADDY® Awards, two HSMAI Platinum Awards, three AAF Best of Show Print

honors, an AAF Best of Show Campaign, and two Special Judges’ Awards among his

personal highlights. The Ad Club of New Orleans named Henry Advertising Person of

the Year in creative services in 2002.

Henry heads up the company’s Nashville office and currently leads the creative strategy

and implementation for Gulf Coast Seafood, US Radiosurgery, DuPage Medical Group

in Chicago, Visit Baton Rouge, Visit South Walton, Zea Restaurants and Hyatt Regency

New Orleans, to name a few.


rob hudaK – interactive creative director

Rob came to Zehnder with more than 10 years of professional design and interactive

experience. Nine of those years spent in New York City where he designed an online

creative presence, email marketing tool, and internal sales tools for JPMorgan Chase at

the Manhattan interactive agency Fusebox from 1998 to 2004.

Joining Zehnder in 2007, Rob has since created award-winning work at the creative helm

of the interactive department. His ability to apply creative solutions in the context of new

technology has helped put Zehnder at the forefront of innovation in Augmented Reality

and the mobile/social space.

blaKe Killian – director of social media

Blake began his career at a traditional Public Relations firm before accepting a marketing

position with a web application development company based in New Orleans – and has

been working online ever since.

As the Director of Social Media, Blake integrates relevant and effective Social Media

strategies into client marketing initiatives. His PR background enables him to deal with

changing sentiment and emerging crises online on behalf of clients and their brands, and

his e-commerce experience always keeps him focused on the bottom line. Blake led the

charge to develop a comprehensive social media strategy and campaign for Louisiana

Seafood Promotion and Marketing Board to combat the negative perception that was

growing after the Gulf oil spill.


joann habisreitinger – media director

Joann has been utilized as a contributing writer in AdWeek, MediaWeek, and Broadcasting

& Cable Magazines. She was also featured on the cover of MediaWeek in February

of 2008, spotlighting her and her team’s leadership role in Louisiana media following

Hurricane Katrina. She was named 2001 agency Media Person of the Year by the New

Orleans Ad Club and was featured as one of New Orleans’ “Leading Women in Business”

by Entercom Radio.

With her experience supervising media planning and buying locally, regionally, nationally

and internationally, Joann leads our media team out of the New Orleans office.

ann edelman – public relations director

For more than 30 years Ann has guided clients in strengthening and protecting their

corporate reputations with strategic public relations that integrate existing branding and

marketing efforts while building meaningful relationships with public audiences. She

also has deep expertise with crisis communication and event marketing.

Ann’s experience covers a wide range of industries and projects that span every level

from local to international. A veteran of political campaigning, the proving ground for

crisis communication, Ann has worked on U.S. House and Senate elections – as well as

more than 75 races in the hotbed of Louisiana politics.

Ann also has experience on both sides of the media desk. She spent several years as

operations manager for a top-rated news talk radio station and knows first hand reporters’

needs and expectations.

Her numerous industry honors include consecutive national Telly competition awards

and national promotion awards on behalf of Pepsi-Cola USA.


jennifer boneno – director of account service

After spending almost a decade in California, Boneno returned to her home state of

Louisiana and joined Zehnder Communications as an Account Supervisor. Jennifer comes

to Zehnder from San Diego where she worked as an Account Supervisor for one of San

Diego’s top agencies – meadsdurket, formerly a division of Campbell Mithun.

Jennifer brings over 15 years of experience in account management, strategic and

creative thinking, and broadcast and print production. As Director of Account Services for

Zehnder, Jennifer leads our account teams and directly oversees a variety of accounts

including Louisiana Economic Development, Hyatt Regency New Orleans, Edgen Murray,

Visit Baton Rouge, Visit South Walton, LUBA Workers’ Comp, and Sazerac.

jim cheney – marKeting manager

Operating out of our Nashville office, Jim is the Marketing Manager for Zehnder

Communications. In addition to some account management, he’s responsible for the

positioning of the agency, self-promotion, and new business development.

Cheney joined Zehnder after serving as Vice President of Communications with Southern

Land Company, LLC, a full-service development company with single-family and mixed-

use communities in Tennessee and Texas. During his seven-year tenure, Jim oversaw

marketing, public relations, creative, advertising, and web development at Southern Land.

Prior to joining Southern Land, Cheney was Vice President of Client Services for

Seigenthaler Public Relations in Nashville, Tennessee. As a member of the Seigenthaler

team for seven years, Jim practiced public relations on behalf of a diverse group of

corporate clients in a broad range of industries that included entertainment, real estate,

financial and legal services, and education.


Enclosed is a small sampling of our Hospitality work. From the rebranding of The Drake in Chicago to work completed

for Hyatt Regency New Orleans, which included brand development for several internal venues as well as the hotel itself,

we’ve had the chance to work with a cross-section of unique properties and locales. We’d welcome the chance to visit,

and prove to you why we believe Zehnder has the perfect team to tell your story.

tourism / hospitality examples

the draKe

meetings print ad

AUTH E NT IC IT Y I SN’ T A Q UA L I T Y YOU C AN AS P I R E TO,

I T’S A DE ST I N AT ION.Any hotel can manufacture a meeting experience, but only The Drake can give you a truly original one. With over 20 meeting rooms,

state-of-the-art conferencing technology, world-class banquet facilities and the ability to accommodate groups from 5 to 600, The Drake

exceeds the expectations of any modern day meeting planner. But The Drake can deliver something that no other hotel can – character.

the draKe

brand print ads

the draKe

on-site pop

the draKe

on-site pop

Right upon entering the hotel thedrakehotel.com

A clAssic hAunt with A modern twist.

Open every n ight s ince the repeal of Prohibi t ion.

10DRH026 Drake Coq D'Or Durotran_MECH.indd 1 6/16/11 12:31 PM

Adjacent to the lobby thedrakehotel.com

WHERE SECRETS ARE SHARED

BUT NEVER SPILLED.

I t ’s h igh t ime you exper ienced a f ternoon tea .

THE DECOR IS VINTAGE AND

THE SEAFOOD SUBLIME.

Take the hallway on the left upon entering the hotel thedrakehotel.com

Nothing frozen but precious moments in t ime.

the draKe

holiday collateral

W H E T H E R N A U G H T Y O R N I C E

S L E E P I N G O R A W A K E

D O T H E H O L I D AY S U P R I G H T

W I T H A S T O P AT T H E D R A K E .

the draKe

website

hyatt regency new orleans

pop posters

L E V E L 3 I N T H E N E W H Y A T T R E G E N C Y


pop posters


venue logos


venue coasters


mobile app

la Quinta

brand print ads

visit baton rouge

brand print ads

800 LA ROUGE

GET UP. You’ve never seen a sky until you’ve seen it fil led with beautiful hot air balloons.

Don’t miss the spectacle that is the Pennington Balloon Championship, August ?-?, 2012 –

featuring plenty of food, fun, music and more.

GET FED. We’re always coming up with new ways to prepare food. We’ve got boiled,

broiled, blackened and fried. The only thing we have more of than the ways we prepare food

is the number of places we have to eat food. It’s one of the things that make us who we are.

800 LA ROUGE

GET CULTURED. Reacquaint yourself with Baton Rouge – one of the fastest growing cities in America –

where the perfect mixture of work and play comes with the territory. When the meetings are done, you’ll find

high-end amenities, unique cultural destinations, fabulous food and plenty of Southern hospitality.

800 LA ROUGE

visit baton rouge

brand print ads

800 LA ROUGE

GET DOWN. Few places in the world can do festivals and live music like we can. From

Blues and Rock to Country and Cajun – music, food and fun are alive and well in Baton Rouge.

For a complete calendar of events, concert listings, and festivals, log on to VisitBatonRouge.com.

GET CONNECTED. What they do during the meeting is important. But what they do after

it’s over can be just as important. That’s why you need a destination that has the best of both

worlds. We’ve got that – and a hard-working staff that will be there every step of the way.

800 LA ROUGE

GET STYLE. You may not think great shopping when you think of us, but it’s time you

star t. As one of the fastest growing cities in America, sophisticated retailers are joining the

parade of shopping destinations like Mall of Louisiana, Perkins Rowe and the Tanger Outlets.

800 LA ROUGE

visit baton rouge

website

visit baton rouge

local transit

visit baton rouge

local outdoor

visit baton rouge

meeting planner microsite

BATON ROUGE | NASHVILLE | NEW ORLEANS

QUALIFICATIONS ||| CREATIVE SAMPLES

TOURISM & HOSPITALITY

ZEHNDER COMMUNICATIONS, INC.

web Z-COMM.COM

BATON ROUGE

[email protected]

4311 Bluebonnet Boulevard

Baton Rouge, LA 70809

phone 225-243-5302

fax 225-243-5307

NASHVILLE

[email protected]

209 Tenth Avenue South

Suite 319

Nashville, TN 37203

phone 615-880-2300

fax 615-880-2310

NEW ORLEANS

[email protected]

650 Poydras Street

Suite 2450

New Orleans, LA 70130

phone 504-558-7778

fax 504-558-7779

zehnder tourism and hospitality qualifications

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