zeimer's advertising shoppe (01/09)

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Gil Zeimer: Gil Zeimer: Zeimer’s Advertising Shoppe Zeimer’s Advertising Shoppe • Copywriting • Editing • Marketing • Project Management

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Page 1: Zeimer's Advertising Shoppe (01/09)

Gil Zeimer: Gil Zeimer: Zeimer’s Advertising ShoppeZeimer’s Advertising Shoppe

• Copywriting

• Editing

• Marketing

• Project Management

Page 2: Zeimer's Advertising Shoppe (01/09)

Gil Zeimer :: BackgroundGil Zeimer :: Background

San Francisco Native

S.F.S.U. – Communications/Advertising

1976: Became an advertising copywriter

2005: Joined BNI Embarcadero

2008: Began as a BNI Ambassador/ Became a Certified Green Business

2008: 122 BNI Referrals = 60% of My Income

Page 3: Zeimer's Advertising Shoppe (01/09)

A Few Family PhotosA Few Family Photos

Sara GilSara Gil Ellen Ellen

Page 4: Zeimer's Advertising Shoppe (01/09)

A Few Zeimer Family PhotosA Few Zeimer Family Photos

PandaPanda Riley Riley

Page 5: Zeimer's Advertising Shoppe (01/09)

Where I’ve Worked: Ad AgenciesWhere I’ve Worked: Ad Agencies

BBDO Ketchum (Now Chiat/Day) Two Dallas Agencies Grey Advertising Cohn & Wells Direct Marketing (Now EuroRSCG) Zeimer’s Advertising Shoppe since 1995

Page 6: Zeimer's Advertising Shoppe (01/09)

Financial Clients I’ve Written ForFinancial Clients I’ve Written For

Page 7: Zeimer's Advertising Shoppe (01/09)

Technology Clients I’ve Written ForTechnology Clients I’ve Written For

Page 8: Zeimer's Advertising Shoppe (01/09)

Other Clients I’ve Written ForOther Clients I’ve Written For

Page 9: Zeimer's Advertising Shoppe (01/09)

What I Write: 2008 PercentagesWhat I Write: 2008 Percentages

PRINT: 50% OF MY VOLUME ANNUALLY – Direct Response Projects (Letter Packs, Postcards, Self-Mailers, 3-D Mailings) – Ads – Brochures

DIGITAL: 40% OF MY VOLUME ANNUALLY – Websites – E-Newsletters – Blog Articles – Digital Banners

AUDIO: 10% OF MY VOLUME ANNUALLY – Radio Scripts – Voice Tracks for PPTs

Page 10: Zeimer's Advertising Shoppe (01/09)

What I Write & What It CostsWhat I Write & What It Costs

I usually work on I usually work on a project fee based a project fee based

on a rate of $100/hour.on a rate of $100/hour.

Some examples…Some examples…

Page 11: Zeimer's Advertising Shoppe (01/09)

4th Tier BNI Referral: 4th Tier BNI Referral: Revise Margutta54.com WebsiteRevise Margutta54.com Website

Cost: 10 hours = $1,000Cost: 10 hours = $1,000

Page 12: Zeimer's Advertising Shoppe (01/09)

Cost:Cost:5 hours 5 hours = $500= $500

1st Tier BNI Referral: Write/Manage1st Tier BNI Referral: Write/Manage“Mental Floss” Newsletter for Dr. Hack“Mental Floss” Newsletter for Dr. Hack

Page 13: Zeimer's Advertising Shoppe (01/09)

3rd Tier BNI Referral: 3rd Tier BNI Referral: Wells Fargo HELOC MailingsWells Fargo HELOC Mailings

Cost:Cost:13 Hours13 Hoursfor 3 letters,for 3 letters,3 statement 3 statement inserts, 3 inserts, 3 home equity home equity checks & checks & 3 envelopes 3 envelopes = $1,300= $1,300

Page 14: Zeimer's Advertising Shoppe (01/09)

Non-BNI Referral: Non-BNI Referral: Revise Mirapoint.com 40-Pg. WebsiteRevise Mirapoint.com 40-Pg. Website

Cost: 65 hours = $6,500Cost: 65 hours = $6,500

Page 15: Zeimer's Advertising Shoppe (01/09)

1st Tier BNI Referral - Red Letter Day: 1st Tier BNI Referral - Red Letter Day:

Edit VNU 22-Page White PaperEdit VNU 22-Page White Paper

Cost: Cost: 7.5 hours 7.5 hours = $750= $750

Page 16: Zeimer's Advertising Shoppe (01/09)

1st Tier BNI Referral - Likoma: 1st Tier BNI Referral - Likoma: My “Healthcare Copywriting” PageMy “Healthcare Copywriting” Page

Cost: Cost: 4 hours 4 hours = $400= $400

Ranked Ranked #1 on #1 on GoogleGooglefor key for key words:words:Priceless Priceless

Page 17: Zeimer's Advertising Shoppe (01/09)

Referral Triggers Referral Triggers Best referrals: – Graphic designers – Art directors – Web designers – Ad agencies – Marketing and sales execs – Anyone who would like to communicate more clearly, strategically & successfully – Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials

– Other certified green businesses

Page 18: Zeimer's Advertising Shoppe (01/09)

www.zeimer.com www.zeimer.com

Any questions?

See samples at zeimer.com