Zeitgeist in Hospitality

Dahmen FranzTaweechurn Duangnet

Valenzuela Verónica

Barcelona Princess

• This is 4 stars hotel that created a unique ambiance by partnering with an internationally famous local brand: “Desigual”

http://www.hotelbarcelonaprincess.com/

The Experience:

• With big spacious lobbies, singular pools with amazing views, this hotel has a unique identity that shows throughout the entire facilities through the decoration and style.

Barcelona Princess

• During summers, the hotel organizes free concerts with very reknown dj’s for the customers .

• Different Desigual products are offered to guests.

Barcelona Princess

– The presence in Social Media is strong. Facebook, Twitter, Google +, Flickr, YouTube, and Blog are effectively managed by the hotel, giving the customers several touch-points to become involve with them. An Instagram account should be integrated.

– Recommendations: A good way to connect customers with the hotel and the brand is to let them create their own Desigual products, as for example Tie-Dyed shirts, bags, and even cellphone covers.

Barcelona Princess